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Country Report

India Flag Toilet Care in India

| Pages: 31

Price: US$990

About this Report

Executive Summary

TRENDS

  • In August 2014, Prime Minister Narendra Modi initiated the “Swachh Bharat” (Clean India) mission, a programme to construct toilets in rural schools for the female population and also to clean India, and it has received a huge response from corporate institutions such as Hindustan Unilever, Bharti Airtel, TCS and many more. This helped toilet care brands like Harpic and Domex to increase their penetration into rural India in 2014.

COMPETITIVE LANDSCAPE

  • Reckitt Benckiser (India), with its brand Harpic, continued to dominate toilet care and held a value share of 69% in 2014. In addition to its long-established presence and the strong brand image that the company has built over the years, the player continued to push its brand Harpic through the advertising campaign "Harpic Challenge" to promote its products door to door. Furthermore, the manufacturer’s active involvement in the “Swachh Bharat” campaign also helped the brand to maintain its dominant position in 2014.

PROSPECTS

  • Sales of toilet care are predicted to grow at a CAGR of 6% at constant 2014 prices over the forecast period. The increasing usage of toilets in rural India and awareness created by the initiatives taken from central and state government will help ensure the growth.

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Overview

Discover the latest market trends and uncover sources of future market growth for the Toilet Care industry in India with research from Euromonitor's team of in-country analysts.

Find hidden opportunities in the most current research data available, understand competitive threats with our detailed market analysis, and plan your corporate strategy with our expert qualitative analysis and growth projections.

If you're in the Toilet Care industry in India, our research will save you time and money while empowering you to make informed, profitable decisions.

The Toilet Care in India market research report includes:

  • Analysis of key supply-side and demand trends  
  • Historic volumes and values, company and brand market shares
  • Five year forecasts of market trends and market growth
  • Robust and transparent market research methodology, conducted in-country

Our market research reports answer questions such as:

  • What is the market size of Toilet Care in India?
  • What are the major brands in India?
  • What are the future prospects for the toilet care products?
  • What are the key new product launches in the toilet care products?

Why buy this report?

  • Gain competitive intelligence about market leaders
  • Track key industry trends, opportunities and threats
  • Inform your marketing, brand, strategy and market development, sales and supply functions

This industry report originates from Passport, our Home Care market research database.

Table of Contents

Toilet Care in India - Category Analysis

HEADLINES

TRENDS

COMPETITIVE LANDSCAPE

PROSPECTS

CATEGORY DATA

  • Table 1 Sales of Toilet Care by Category: Value 2009-2014
  • Table 2 Sales of Toilet Care by Category: % Value Growth 2009-2014
  • Table 3 NBO Company Shares of Toilet Care: % Value 2010-2014
  • Table 4 LBN Brand Shares of Toilet Care: % Value 2011-2014
  • Table 5 Forecast Sales of Toilet Care by Category: Value 2014-2019
  • Table 6 Forecast Sales of Toilet Care by Category: % Value Growth 2014-2019

Toilet Care in India - Company Profiles

Dabur India Ltd in Home Care (India)

STRATEGIC DIRECTION

KEY FACTS

  • Summary 1 Dabur India Ltd: Key Facts
  • Summary 2 Dabur India Ltd: Operational Indicators

COMPANY BACKGROUND

PRODUCTION

COMPETITIVE POSITIONING

  • Summary 3 Dabur India Ltd: Competitive Position 2014

Godrej Consumer Products Ltd in Home Care (India)

STRATEGIC DIRECTION

KEY FACTS

  • Summary 4 Godrej Consumer Products Ltd: Key Facts
  • Summary 5 Godrej Consumers Products Ltd: Operational Indicators

COMPANY BACKGROUND

PRODUCTION

COMPETITIVE POSITIONING

  • Summary 6 Godrej Consumer Products Ltd: Competitive Position 2014

Hindustan Unilever Ltd in Home Care (India)

STRATEGIC DIRECTION

KEY FACTS

  • Summary 7 Hindustan Unilever Ltd: Key Facts
  • Summary 8 Hindustan Unilever Ltd: Operational Indicators

COMPANY BACKGROUND

PRODUCTION

COMPETITIVE POSITIONING

  • Summary 9 Hindustan Unilever Ltd: Competitive Position 2014

Home Care in India - Industry Context

EXECUTIVE SUMMARY

Home care records consistent growth in 2014

Home care manufacturers continue to tap rural India

International manufacturers continue to dominate home care

Modern retailing helps home care

Stable growth over forecast period

KEY TRENDS AND DEVELOPMENTS

“Swachh Bharat” campaign by central government benefits home care Industry

Aggressive marketing strategies shape demand for the brands

Rural India will gain momentum over the forecast period

TERRITORY KEY TRENDS AND DEVELOPMENTS

East and Northeast India

North India

South India

West India

RURAL VS URBAN KEY TRENDS AND DEVELOPMENTS

Trends

Competitive Landscape

Prospects

MARKET INDICATORS

  • Table 7 Households 2009-2014

MARKET DATA

  • Table 8 Sales of Home Care by Category: Value 2009-2014
  • Table 9 Sales of Home Care by Category: % Value Growth 2009-2014
  • Table 10 Sales of Home Care by Region: Value 2009-2014
  • Table 11 Sales of Home Care by Region: % Value Growth 2009-2014
  • Table 12 Sales of Home Care by Rural vs Urban: % Value 2014
  • Table 13 NBO Company Shares of Home Care: % Value 2010-2014
  • Table 14 LBN Brand Shares of Home Care: % Value 2011-2014
  • Table 15 Penetration of Private Label in Home Care by Category: % Value 2009-2014
  • Table 16 Distribution of Home Care by Format: % Value 2009-2014
  • Table 17 Distribution of Home Care by Format and Category: % Value 2014
  • Table 18 Forecast Sales of Home Care by Category: Value 2014-2019
  • Table 19 Forecast Sales of Home Care by Category: % Value Growth 2014-2019
  • Table 20 Forecast Sales of Home Care by Region: Value 2014-2019
  • Table 21 Forecast Sales of Home Care by Region: % Value Growth 2014-2019

SOURCES

  • Summary 10 Research Sources

Segmentation

This market research report includes the following:

  • Toilet Care
    • In-Cistern Devices
    • ITBs
      • Rim Blocks
      • Rim Liquids
    • Toilet Care Tablets/Powders
    • Toilet Cleaning Systems
    • Toilet Liquids

Statistics Included

For each category and subcategory you will receive the following data in Excel format:

From Passport

  • Market Sizes
  • Company Shares
  • Brand Shares
  • Distribution
  • Pricing
  • Products by Ingredient
  • Urban vs Rural

Market size details:

  • Retail volume
  • Retail volume % growth
  • Retail volume per capita
  • Retail value retail selling price % growth
  • Retail value retail selling price local currency, USD, EUR, GBP, CHF, JPY
  • Retail value retail selling price per capita local currency, USD, EUR, GBP, CHF, JPY
  • Retail value manufacturer selling price % growth
  • Retail value manufacturer selling price local currency, USD, EUR, GBP, CHF, JPY
  • Retail value manufacturer selling price per capita local currency, USD, EUR, GBP, CHF, JPY
  • Retail volume alternative
  • Retail volume alternative % growth
  • Retail volume alternative per capita

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