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Country Report

India Flag Toilet Care in India

| Pages: 29

Price: US$900

About this Report

Executive Summary

TRENDS

  • The leading manufacturers, Reckitt Benckiser (India) and Hindustan Unilever, increased their rural penetration and created awareness among consumers in smaller cities and rural areas in India, which drove sales of toilet care products in 2013. Furthermore, consumers slowly shifted from traditional phenyls to branded toilet care products in 2013.

COMPETITIVE LANDSCAPE

  • Reckitt Benckiser (India), with its brand Harpic, continued to dominate toilet care and held a value share of 69% in 2013. In addition to its long-established presence and strong brand image that the company has built over the years, the player continued to push its brand Harpic through the advertising campaign “Harpic Challenge” to promote its products door-to-door. The Harpic Challenge campaign was a big success and supported Reckitt Benckiser (India)’s domination of toilet care in India.

PROSPECTS

  • Sales of toilet care are predicted to grow at a CAGR of 6% at constant 2013 prices over the forecast period. The increasing use of toilets in rural India will fuel growth of toilet care during this period.

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Overview

Discover the latest market trends and uncover sources of future market growth for the Toilet Care industry in India with research from Euromonitor's team of in-country analysts.

Find hidden opportunities in the most current research data available, understand competitive threats with our detailed market analysis, and plan your corporate strategy with our expert qualitative analysis and growth projections.

If you're in the Toilet Care industry in India, our research will save you time and money while empowering you to make informed, profitable decisions.

The Toilet Care in India market research report includes:

  • Analysis of key supply-side and demand trends  
  • Historic volumes and values, company and brand market shares
  • Five year forecasts of market trends and market growth
  • Robust and transparent market research methodology, conducted in-country

Our market research reports answer questions such as:

  • What is the market size of Toilet Care in India?
  • What are the major brands in India?
  • What are the future prospects for the toilet care products?
  • What are the key new product launches in the toilet care products?

Why buy this report?

  • Gain competitive intelligence about market leaders
  • Track key industry trends, opportunities and threats
  • Inform your marketing, brand, strategy and market development, sales and supply functions

This industry report originates from Passport, our Home Care market research database.

Table of Contents

Toilet Care in India - Category Analysis

HEADLINES

TRENDS

COMPETITIVE LANDSCAPE

PROSPECTS

CATEGORY DATA

  • Table 1 Sales of Toilet Care by Category: Value 2008-2013
  • Table 2 Sales of Toilet Care by Category: % Value Growth 2008-2013
  • Table 3 NBO Company Shares of Toilet Care: % Value 2009-2013
  • Table 4 LBN Brand Shares of Toilet Care: % Value 2010-2013
  • Table 5 Forecast Sales of Toilet Care by Category: Value 2013-2018
  • Table 6 Forecast Sales of Toilet Care by Category: % Value Growth 2013-2018

Toilet Care in India - Company Profiles

Dabur India Ltd in Home Care (India)

STRATEGIC DIRECTION

KEY FACTS

  • Summary 1 Dabur India Ltd: Key Facts
  • Summary 2 Dabur India Ltd: Operational Indicators

COMPANY BACKGROUND

PRODUCTION

COMPETITIVE POSITIONING

  • Summary 3 Dabur India Ltd: Competitive Position 2013

Godrej Consumer Products Ltd in Home Care (India)

STRATEGIC DIRECTION

KEY FACTS

  • Summary 4 Godrej Consumer Products Ltd: Key Facts
  • Summary 5 Godrej Consumer Products Ltd: Operational Indicators

COMPANY BACKGROUND

PRODUCTION

COMPETITIVE POSITIONING

  • Summary 6 Godrej Consumer Products Ltd: Competitive Position 2013

Hindustan Unilever Ltd in Home Care (India)

STRATEGIC DIRECTION

KEY FACTS

  • Summary 7 Hindustan Unilever Ltd: Key Facts
  • Summary 8 Hindustan Unilever Ltd: Operational Indicators

COMPANY BACKGROUND

PRODUCTION

COMPETITIVE POSITIONING

  • Summary 9 Hindustan Unilever Ltd: Competitive Position 2013

Home Care in India - Industry Context

EXECUTIVE SUMMARY

Overall demand for home care increases slightly

Advertising becomes more regional and increasingly centres on products

Private label moves forward

Sales potential of rural India is the focus

Increasing number of new product launches will drive sales during the forecast period

KEY TRENDS AND DEVELOPMENTS

Premiumisation leads to new product launches

Digital advertising gaining momentum

Private label becomes mainstream

Traditional grocery retailers still dominant

TERRITORY KEY TRENDS AND DEVELOPMENTS

East and Northeast India

North India

South India

West India

RURAL VS URBAN KEY TRENDS AND DEVELOPMENTS

MARKET INDICATORS

  • Table 7 Households 2008-2013

MARKET DATA

  • Table 8 Sales of Home Care by Region: Value 2008-2013
  • Table 9 Sales of Home Care by Region: % Value Growth 2008-2013
  • Table 10 Sales of Home Care by Rural vs Urban: % Value 2013
  • Table 11 NBO Company Shares of Home Care: % Value 2009-2013
  • Table 12 LBN Brand Shares of Home Care: % Value 2010-2013
  • Table 13 Penetration of Private Label in Home Care by Category: % Value 2008-2013
  • Table 14 Distribution of Home Care by Format: % Value 2008-2013
  • Table 15 Distribution of Home Care by Format and Category: % Value 2013
  • Table 16 Forecast Sales of Home Care by Category: Value 2013-2018
  • Table 17 Forecast Sales of Home Care by Category: % Value Growth 2013-2018
  • Table 18 Forecast Sales of Home Care by Region: Value 2013-2018
  • Table 19 Forecast Sales of Home Care by Region: % Value Growth 2013-2018

SOURCES

  • Summary 10 Research Sources

Segmentation

This market research report includes the following:

  • Toilet Care
    • In-Cistern Devices
    • ITBs
      • Rim Blocks
      • Rim Liquids
    • Toilet Care Mousse/Foam
    • Toilet Care Tablets/Powders
    • Toilet Cleaning Systems
    • Toilet Liquids

Statistics Included

For each category and subcategory you will receive the following data in Excel format:

From Passport

  • Market Sizes
  • Company Shares
  • Brand Shares
  • Distribution
  • Pricing
  • Products by Ingredient
  • Urban vs Rural

Market size details:

  • Retail volume
  • Retail volume % growth
  • Retail volume per capita
  • Retail value retail selling price % growth
  • Retail value retail selling price local currency, USD, EUR, GBP, CHF, JPY
  • Retail value retail selling price per capita local currency, USD, EUR, GBP, CHF, JPY
  • Retail value manufacturer selling price % growth
  • Retail value manufacturer selling price local currency, USD, EUR, GBP, CHF, JPY
  • Retail value manufacturer selling price per capita local currency, USD, EUR, GBP, CHF, JPY
  • Retail volume alternative
  • Retail volume alternative % growth
  • Retail volume alternative per capita

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