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Country Report

Toilet Care in India

Price: US$900

About this Report

Executive Summary

TRENDS

  • With a growing number of consumers switching from traditional abrasives including phenyls and acids to branded toilet care in rural areas, toilet care witnessed huge growth in 2012. Sales, including toilet liquids, continued to receive a boost due to the growing awareness promoted by promotional campaigns such as Harpic challenge. Furthermore, leading manufacturers have started to focus on launching powerful liquids such as Harpic Ultra Power in 2012 with claims to offer better cleaning than ordinary cleaners.

COMPETITIVE LANDSCAPE

  • Reckitt Benckiser with its brand Harpic continued to dominate toilet care to hold value share of 75% in 2012. In addition to its long established presence and strong brand image that the company has built over the years, the company continued to push its brand Harpic through advertising campaign “Harpic Challenge” to promote its products door-to-door. The Harpic challenge campaign was a big success and supported Reckitt Benckiser in grabbing the lion’s share in toilet care in India.

PROSPECTS

  • Toilet care is predicted to grow by a constant value CAGR of 7% over the forecast period mainly due to the growing hygiene awareness that would fuel growth. Sales will be driven by a strong increase in per capita consumption in urban areas with high penetration. Additional growth would be contributed by rural consumers who will increasingly shift from traditional products to branded toilet care, driving further penetration.

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Overview

Discover the latest market trends and uncover sources of future market growth for the Toilet Care industry in India with research from Euromonitor's team of in-country analysts.

Find hidden opportunities in the most current research data available, understand competitive threats with our detailed market analysis, and plan your corporate strategy with our expert qualitative analysis and growth projections.

If you're in the Toilet Care industry in India, our research will save you time and money while empowering you to make informed, profitable decisions.

The Toilet Care in India market research report includes:

  • Analysis of key supply-side and demand trends  
  • Historic volumes and values, company and brand market shares
  • Five year forecasts of market trends and market growth
  • Robust and transparent market research methodology, conducted in-country

Our market research reports answer questions such as:

  • What is the market size of Toilet Care in India?
  • What are the major brands in India?
  • What are the future prospects for the toilet care products?
  • What are the key new product launches in the toilet care products?

Why buy this report?

  • Gain competitive intelligence about market leaders
  • Track key industry trends, opportunities and threats
  • Inform your marketing, brand, strategy and market development, sales and supply functions

This industry report originates from Passport, our Home Care market research database.

Table of Contents

Toilet Care in India - Category Analysis

HEADLINES

TRENDS

COMPETITIVE LANDSCAPE

PROSPECTS

CATEGORY DATA

  • Table 1 Sales of Toilet Care by Category: Value 2007-2012
  • Table 2 Sales of Toilet Care by Category: % Value Growth 2007-2012
  • Table 3 Toilet Care Company Shares 2008-2012
  • Table 4 Toilet Care Brand Shares 2009-2012
  • Table 5 Forecast Sales of Toilet Care by Category: Value 2012-2017
  • Table 6 Forecast Sales of Toilet Care by Category: % Value Growth 2012-2017

Toilet Care in India - Company Profiles

Dabur India Ltd in Home Care (India)

STRATEGIC DIRECTION

KEY FACTS

  • Summary 1 Dabur India Ltd: Key Facts
  • Summary 2 Dabur India Ltd: Operational Indicators

COMPANY BACKGROUND

PRODUCTION

COMPETITIVE POSITIONING

  • Summary 3 Dabur India Ltd: Competitive Position 2012

Godrej Consumer Products Ltd in Home Care (India)

STRATEGIC DIRECTION

KEY FACTS

  • Summary 4 Godrej Consumer Products Ltd: Key Facts
  • Summary 5 Godrej Consumer Products Ltd: Operational Indicators

COMPANY BACKGROUND

PRODUCTION

COMPETITIVE POSITIONING

  • Summary 6 Godrej Consumer Products Ltd: Competitive Position 2012

Hindustan Unilever Ltd in Home Care (India)

STRATEGIC DIRECTION

KEY FACTS

  • Summary 7 Hindustan Unilever Ltd: Key Facts
  • Summary 8 Hindustan Unilever Ltd: Operational Indicators

COMPANY BACKGROUND

PRODUCTION

COMPETITIVE POSITIONING

  • Summary 9 Hindustan Unilever Ltd: Competitive Position 2012

Reckitt Benckiser (India) Ltd in Home Care (India)

STRATEGIC DIRECTION

KEY FACTS

  • Summary 10 Reckitt Benckiser (India) Ltd: Key Facts

COMPANY BACKGROUND

PRODUCTION

COMPETITIVE POSITIONING

  • Summary 11 Reckitt Benckiser (India) Ltd: Competitive Position 2012

Home Care in India - Industry Context

EXECUTIVE SUMMARY

Home care continues to grow amidst slowdown

Lifestyle products provide required value growth

Home grown brands continued to compete with multinationals

Small grocery retailers continues to be the most popular distribution channel

Growing acceptance of lifestyle products likely to fuel growth in home care

KEY TRENDS AND DEVELOPMENTS

Home care records moderate growth amidst slowdown

Private label receives further boost due to growth in organised retail

Rapid urbanisation fuels growth in newer categories

Rural demand continues to outshine that of urban consumers in terms of growth

Celebrity endorsements extend footprints into home care

TERRITORY KEY TRENDS AND DEVELOPMENTS

East and Northeast India

North India

South India

West India

RURAL VS URBAN KEY TRENDS AND DEVELOPMENTS

MARKET INDICATORS

  • Table 7 Households 2007-2012

MARKET DATA

  • Table 8 Sales of Home Care by Category: Value 2007-2012
  • Table 9 Sales of Home Care by Category: % Value Growth 2007-2012
  • Table 10 Sales of Home Care by Region: Value 2007-2012
  • Table 11 Sales of Home Care by Region: % Value Growth 2007-2012
  • Table 12 Sales of Home Care by Rural-Urban % Analysis 2012
  • Table 13 Home Care Company Shares 2008-2012
  • Table 14 Home Care Brand Shares 2009-2012
  • Table 15 Penetration of Private Label by Category 2007-2012
  • Table 16 Sales of Home Care by Distribution Format: % Analysis 2007-2012
  • Table 17 Sales of Home Care by Category and Distribution Format: % Analysis 2012
  • Table 18 Forecast Sales of Home Care by Category: Value 2012-2017
  • Table 19 Forecast Sales of Home Care by Category: % Value Growth 2012-2017
  • Table 20 Forecast Sales of Home Care by Region: Value 2012-2017
  • Table 21 Forecast Sales of Home Care by Region: % Value Growth 2012-2017

SOURCES

  • Summary 12 Research Sources

Segmentation

This market research report includes the following:

  • Toilet Care
    • In-Cistern Devices
    • ITBs
      • Rim Blocks
      • Rim Liquids
    • Toilet Care Mousse/Foam
    • Toilet Care Tablets/Powders
    • Toilet Cleaning Systems
    • Toilet Liquids

Statistics Included

For each category and subcategory you will receive the following data in Excel format:

From Passport

  • Market Sizes
  • Company Shares
  • Brand Shares
  • Distribution
  • Pricing
  • Products by Ingredient
  • Urban vs Rural

Market size details:

  • Retail volume
  • Retail volume % growth
  • Retail volume per capita
  • Retail value retail selling price % growth
  • Retail value retail selling price local currency, USD, EUR, GBP, CHF, JPY
  • Retail value retail selling price per capita local currency, USD, EUR, GBP, CHF, JPY
  • Retail value manufacturer selling price % growth
  • Retail value manufacturer selling price local currency, USD, EUR, GBP, CHF, JPY
  • Retail value manufacturer selling price per capita local currency, USD, EUR, GBP, CHF, JPY
  • Retail volume alternative
  • Retail volume alternative % growth
  • Retail volume alternative per capita

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