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Country Report

Toilet Care in Tunisia

| Pages: 15

Price: US$900

About this Report

Executive Summary

TRENDS

  • Toilet liquids remained the only category present in toilet care in Tunisia in 2012 as Tunisian consumption habits are not yet sophisticated enough for new formats and products. The multi-purpose functionality of bleach and its low price make it more convenient for households to purchase economy-sized bleach that can be used to clean toilets as well as other household surfaces.

COMPETITIVE LANDSCAPE

  • CODIFA and Henkel-Alki continued to lead the category in 2012, with their brands Choc and Bref commanding respective value shares of 29% and 26%. The reasons for their strong positions are different, however. Henkel-Alki invests heavily in marketing while CODIFA relies on consumer loyalty, with its brand being well-established and well-known in the Tunisian market.

PROSPECTS

  • The toilet care category is largely dependent on innovations and brand expansion in bleach. If toilet care is to flourish in the Tunisian market then manufacturers will need to devise marketing strategies to loosen the grip of Tunisian consumers on bleach and convince them to trade up to task-specific products such as toilet care. At the same time, they will have to be price competitive, which up until now has not been the case.

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Overview

Discover the latest market trends and uncover sources of future market growth for the Toilet Care industry in Tunisia with research from Euromonitor's team of in-country analysts.

Find hidden opportunities in the most current research data available, understand competitive threats with our detailed market analysis, and plan your corporate strategy with our expert qualitative analysis and growth projections.

If you're in the Toilet Care industry in Tunisia, our research will save you time and money while empowering you to make informed, profitable decisions.

The Toilet Care in Tunisia market research report includes:

  • Analysis of key supply-side and demand trends  
  • Historic volumes and values, company and brand market shares
  • Five year forecasts of market trends and market growth
  • Robust and transparent market research methodology, conducted in-country

Our market research reports answer questions such as:

  • What is the market size of Toilet Care in Tunisia?
  • What are the major brands in Tunisia?
  • What are the future prospects for the toilet care products?
  • What are the key new product launches in the toilet care products?

Why buy this report?

  • Gain competitive intelligence about market leaders
  • Track key industry trends, opportunities and threats
  • Inform your marketing, brand, strategy and market development, sales and supply functions

This industry report originates from Passport, our Home Care market research database.

Table of Contents

Toilet Care in Tunisia - Category Analysis

HEADLINES

TRENDS

COMPETITIVE LANDSCAPE

PROSPECTS

CATEGORY DATA

  • Table 1 Sales of Toilet Care by Category: Value 2007-2012
  • Table 2 Sales of Toilet Care by Category: % Value Growth 2007-2012
  • Table 3 Toilet Care Company Shares 2008-2012
  • Table 4 Toilet Care Brand Shares 2009-2012
  • Table 5 Forecast Sales of Toilet Care by Category: Value 2012-2017
  • Table 6 Forecast Sales of Toilet Care by Category: % Value Growth 2012-2017

Toilet Care in Tunisia - Company Profiles

Comptoir de Diffusion et de Fabrication de Produits d'Entretien (CODIFA) in Home Care (Tunisia)

STRATEGIC DIRECTION

KEY FACTS

  • Summary 1 Comptoir de Diffusion et de Fabrication de Produits d'Entretien (CODIFA): Key Facts
  • Summary 2 Comptoir de Diffusion et de Fabrication de Produits d'Entretien (CODIFA): Operational Indicators

COMPANY BACKGROUND

PRODUCTION

COMPETITIVE POSITIONING

  • Summary 3 Comptoir de Diffusion et de Fabrication de Produits d'Entretien (CODIFA): Competitive Position 2012

Société Tunisienne des Produits Chimiques (STPC) in Home Care (Tunisia)

STRATEGIC DIRECTION

KEY FACTS

  • Summary 4 Société Tunisienne des Produits Chimiques (STPC): Key Facts
  • Summary 5 Société Tunisienne des Produits Chimiques (STPC): Operational Indicators

COMPANY BACKGROUND

PRODUCTION

COMPETITIVE POSITIONING

  • Summary 6 Société Tunisienne des Produits Chimiques (STPC): Competitive Position 2012

Home Care in Tunisia - Industry Context

EXECUTIVE SUMMARY

Libyan civil war impacts Tunisia’s largest regional export market

Bleach a key product

Shift from consumer market towards institutional sales

Independent small grocers continues to be the dominant distribution channel

Market anticipated a stronger forecast period performance

MARKET INDICATORS

  • Table 7 Households 2007-2012

MARKET DATA

  • Table 8 Sales of Home Care Household Care by Category: Value 2007-2012
  • Table 9 Sales of Home Care Household Care by Category: % Value Growth 2007-2012
  • Table 10 Home Care Company Shares 2008-2012
  • Table 11 Home Care Brand Shares 2009-2012
  • Table 12 Penetration of Private Label by Category 2007-2012
  • Table 13 Sales of Home Care by Distribution Format: % Analysis 2007-2012
  • Table 14 Sales of Home Care by Category and Distribution Format: % Analysis 2012
  • Table 15 Forecast Sales of Home Care by Category: Value 2012-2017
  • Table 16 Forecast Sales of Home Care by Category: % Value Growth 2012-2017

DEFINITIONS

SOURCES

  • Summary 7 Research Sources

Segmentation

This market research report includes the following:

  • Toilet Care
    • In-Cistern Devices
    • ITBs
      • Rim Blocks
      • Rim Liquids
    • Toilet Care Mousse/Foam
    • Toilet Care Tablets/Powders
    • Toilet Cleaning Systems
    • Toilet Liquids

Statistics Included

For each category and subcategory you will receive the following data in Excel format:

From Passport

  • Market sizes
  • Company shares
  • Brand shares
  • Distribution
  • Pricing
  • Products by ingredient
  • Products by ingredient

Market size details:

  • Retail volume
  • Retail volume % growth
  • Retail volume per capita
  • Retail value retail selling price % growth
  • Retail value retail selling price local currency, USD, EUR, GBP, CHF, JPY
  • Retail value retail selling price per capita local currency, USD, EUR, GBP, CHF, JPY
  • Retail value manufacturer selling price % growth
  • Retail value manufacturer selling price local currency, USD, EUR, GBP, CHF, JPY
  • Retail value manufacturer selling price per capita local currency, USD, EUR, GBP, CHF, JPY
  • Retail volume alternative
  • Retail volume alternative % growth
  • Retail volume alternative per capita

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