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Country Report

Tunisia Flag Toilet Care in Tunisia

| Pages: 12

Price: US$990

About this Report

Executive Summary

TRENDS

  • Using bleach instead of toilet care products is very common in Tunisia. The popularity of this cleaning method is due to the general belief that it is as effective when compared to toilet care products. Moreover, the low price of bleach serves to hinder the development of toilet care. Thus, toilet care witnessed a relatively steady volume performance in 2014 compared to the review period CAGR of 2%, largely resulting from higher retail prices.

COMPETITIVE LANDSCAPE

  • The domestic company Comptoir de Diffusion et de Fabrication de Produits d’Entretien (CODIFA) led sales with a 26% value share in 2014. The company operates in toilet care, specifically in toilet liquids. Its strong performance is due to its widely-trusted brand, Choc, which enjoys a high profile and widespread availability. In addition, Tunisian consumers’ preference for toilet liquids over tablets and powders also helped to boost the company’s sales. The brand’s affordable price and wide availability were also key factors contributing to its success.

PROSPECTS

  • Toilet care is expected to see value sales rise at a CAGR of 5% at constant 2014 prices over the forecast period. Growth is set to be at a faster pace than was witnessed during the review period, a performance resulting from the expansion of the consumer base, a trend driven by urbanisation, as more consumers become increasingly concerned about having clean toilets and hygiene in general. In addition, manufacturers’ efforts to raise consumer awareness through new launches and aggressive promotional activities will help to boost sales.

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Overview

Discover the latest market trends and uncover sources of future market growth for the Toilet Care industry in Tunisia with research from Euromonitor's team of in-country analysts.

Find hidden opportunities in the most current research data available, understand competitive threats with our detailed market analysis, and plan your corporate strategy with our expert qualitative analysis and growth projections.

If you're in the Toilet Care industry in Tunisia, our research will save you time and money while empowering you to make informed, profitable decisions.

The Toilet Care in Tunisia market research report includes:

  • Analysis of key supply-side and demand trends  
  • Historic volumes and values, company and brand market shares
  • Five year forecasts of market trends and market growth
  • Robust and transparent market research methodology, conducted in-country

Our market research reports answer questions such as:

  • What is the market size of Toilet Care in Tunisia?
  • What are the major brands in Tunisia?
  • What are the future prospects for the toilet care products?
  • What are the key new product launches in the toilet care products?

Why buy this report?

  • Gain competitive intelligence about market leaders
  • Track key industry trends, opportunities and threats
  • Inform your marketing, brand, strategy and market development, sales and supply functions

This industry report originates from Passport, our Home Care market research database.

Table of Contents

Toilet Care in Tunisia - Category Analysis

HEADLINES

TRENDS

COMPETITIVE LANDSCAPE

PROSPECTS

CATEGORY DATA

  • Table 1 Sales of Toilet Care by Category: Value 2009-2014
  • Table 2 Sales of Toilet Care by Category: % Value Growth 2009-2014
  • Table 3 NBO Company Shares of Toilet Care: % Value 2010-2014
  • Table 4 LBN Brand Shares of Toilet Care: % Value 2011-2014
  • Table 5 Forecast Sales of Toilet Care by Category: Value 2014-2019
  • Table 6 Forecast Sales of Toilet Care by Category: % Value Growth 2014-2019

Home Care in Tunisia - Industry Context

EXECUTIVE SUMMARY

Low purchasing power has negative impact on consumer behaviour

Higher inflation rates impact home care

Multinationals dominate the overall home care industry

The dominance of modern retail channels

Value sales growth expected to 2019

MARKET INDICATORS

  • Table 7 Households 2009-2014

MARKET DATA

  • Table 8 Sales of Home Care Household Care by Category: Value 2009-2014
  • Table 9 Sales of Home Care Household Care by Category: % Value Growth 2009-2014
  • Table 10 NBO Company Shares of Home Care: % Value 2010-2014
  • Table 11 LBN Brand Shares of Home Care: % Value 2011-2014
  • Table 12 Penetration of Private Label in Home Care by Category: % Value 2009-2014
  • Table 13 Distribution of Home Care by Format: % Value 2009-2014
  • Table 14 Distribution of Home Care by Format and Category: % Value 2014
  • Table 15 Forecast Sales of Home Care by Category: Value 2014-2019
  • Table 16 Forecast Sales of Home Care by Category: % Value Growth 2014-2019

SOURCES

  • Summary 1 Research Sources

Segmentation

This market research report includes the following:

  • Toilet Care
    • In-Cistern Devices
    • ITBs
      • Rim Blocks
      • Rim Liquids
    • Toilet Care Tablets/Powders
    • Toilet Cleaning Systems
    • Toilet Liquids

Statistics Included

For each category and subcategory you will receive the following data in Excel format:

From Passport

  • Market Sizes
  • Company Shares
  • Brand Shares
  • Distribution
  • Pricing
  • Products by Ingredient

Market size details:

  • Retail volume
  • Retail volume % growth
  • Retail volume per capita
  • Retail value retail selling price % growth
  • Retail value retail selling price local currency, USD, EUR, GBP, CHF, JPY
  • Retail value retail selling price per capita local currency, USD, EUR, GBP, CHF, JPY
  • Retail value manufacturer selling price % growth
  • Retail value manufacturer selling price local currency, USD, EUR, GBP, CHF, JPY
  • Retail value manufacturer selling price per capita local currency, USD, EUR, GBP, CHF, JPY
  • Retail volume alternative
  • Retail volume alternative % growth
  • Retail volume alternative per capita

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