Market research on the home care industry. Our reports feature a ...
Market research on the home care industry. Our reports feature a wealth of standardised and cross-comparable statistics including total market sizes, market share and share data, distribution and industry trends.
Toilet care posted strong retail volume and current value growth in 2023, aided by strong promotional activity from key players, including Bref from Henkel AG & Co KGaA. Since the COVID-19 pandemic, daily hygiene standards have risen with more…
Toilet care in Georgia reported moderate volume growth in 2023. Toilet liquids/foam was the fastest growing category, as it has the widest product assortment with lower unit prices than most other categories of toilet care. Rising hygiene standards…
As with home care products in general, cross-border shopping led to a decline in volume sales of toilet care. Although inflation has soared in Argentina, the depreciation rate against the Uruguayan peso has made toilet care products purchased in…
In 2023, the focus on preventative hygiene continued to significantly boost the demand for toilet care in Pakistan. With consumers remaining concerned about viral infections, there was a notable increase in the call for products that could ensure…
Toilet care presented an intriguing narrative in 2023, with the retail volume and current value growth rates experiencing an upward trajectory from the previous year. This growth, however, was juxtaposed against the nuanced dynamics of a niche…
Toilet care products are seeing a mix of trends according to the different categories. Faced with the sharp rise in costs, companies have been forced to increase retail prices in 2023 and this has curbed demand. Declining volume sales has been seen…
Demand for toilet care continued to rise in 2023, while a marginal easing of inflationary pressures resulted in lower retail value growth compared to the previous year. This continued to be an ongoing topic, nonetheless, as Brazil experienced a…
Even as quarantine measures lifted, the demand for toilet care products in Uzbekistan remained robust. Local consumers continued to prioritise home hygiene, maintaining regular toilet cleaning routines. Despite 2023's moderate growth in both market…
In 2023, growing unit prices and strengthening economising trend led consumers to reduce their purchases while focusing on essentials. As a result, toilet care saw a decline in retail volume sales in all areas while overall retail value grew. Many…
Toilet care saw current value growth driven by rising average unit prices as a result of persistent inflation in 2023. Constant promotional activity avoided a stronger consumer switch to private label during the year. On the other hand, consumers…
The notable unit price growth in 2023 has prompted many Finns to optimise their consumption of toilet care products. Consumers are shifting away from in-cistern toilet blocks (ITBs) towards toilet liquids/foams due to their lower cost and the ability…
Unlike many other home care categories, toilet care only experienced a marginal rise in demand during the first year of the pandemic, as consumers relied on bleach and surface care, both carrying lower average unit prices, for their enhanced hygiene…
Toilet care is a category enjoying strong and stable growth, supported by the ongoing urbanisation trends in Indonesia. As urban migration continues, more consumers are finding themselves in upgraded living conditions, residing in modern houses and…
Higher input costs continued to have a pronounced impact on retail price points, with strong increases noted during 2023. As inflation remained high, albeit lower than the 2022 peak, there was heightened consumer price-sensitivity. This underpinned a…
In a category with all members in decline, rim blocks and rim liquids posted the smallest drop in volume sales terms in 2023. Products found within these segments are often considered essential for maintaining toilet hygiene, and Ukrainian consumers…
In 2023, overall toilet care volume sales declined, with these products being considered luxury during the economic crisis. In-cistern devices and toilet liquids drove the bulk of this decline. However, ITBs displayed a contrasting trend,…
Retail value growth was double-digit in 2023, driven by rising price points and inflation. While consumers became increasingly price-conscious, retail volume growth remained positive, with the outbreak of COVID-19 having a heightened awareness of…
In 2023, toilet care tablets and powders witnessed solid growth in retail value and volume sales. This surge can be attributed to the increased time consumers spend working from home, resulting in more frequent toilet usage and a heightened need for…
The average unit price of toilet care in Israel continued to increase in 2023. Players blamed the price increases on the rising cost of raw materials, gas and electricity. In the context of the broader increase in the cost of living, this has led to…
Retail value sales were positive in 2023, recording double-digit growth aligned to rising price points. This led to retail volume declines for all areas besides toilet liquids/foam. Toilet liquids/foam remained the most popular product format for…