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Tonga

The world's most comprehensive market research on consumer products, commercial industries, demographics trends and consumer lifestyles in Tonga.

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    Country Profile

    Tonga: Country Profile

    Jan 2018

    Over the past ten years, real growth of GDP has averaged less than 2.0% per year. However, the economy has improved in recent years. Much of the support came from a thriving agricultural sector. Real GDP is expected to grow by 3.2% in 2018, supported...

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    Megatrends

    Healthy Living: The New Face of Healthy Ageing

    Dec 2017

    A growing ageing population is both an economic challenge and a business opportunity. As populations age, life’s milestones are deferred, and more people in the later stages of life assume the typical responsibilities of their younger counterparts, ...

    US$1,325
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    Megatrends

    Ethical Consumer: Mindful Consumerism

    Dec 2017

    Increasing awareness around ethical and environmental issues is driving the rise in mindful consumption. Although interest in ethical living is higher in emerging markets, it is still developed economies that lead the commercialisation of ...

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    Megatrends

    Experience More Across the Customer Journey

    Dec 2017

    In the age of digital transformation, consumers strive to experience more across the customer journey. To meet consumers’ expectations, brands need to take a consumer-centric view, looking at each touchpoint in the path to purchase and after, to ...

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    Country Profile

    Australasia: Regional Profile

    Nov 2017

    Real GDP growth in New Zealand and Australia will be steady in 2017. Unemployment fell in both New Zeland and Australia in 2016 and it will decrease again in 2017. Much of the region's past growth was due to China's voracious demand for commodities. ...

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    Country Profile

    Asia Pacific: Regional Profile

    Nov 2017

    Driven by China and India, Asia’s developing economies saw healthy rates of growth in 2016. Japan’s economic prospects are less favourable however. Too many of Asia’s economies are excessively dependent on exports and large inflows of foreign ...

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    Country Report

    Travel and Tourism in Tonga

    Sep 2014

    The Tonga Tourism Authority (TTA) was established in July 2013 and is expected to positively boost travel and tourism in Tonga. The TTA is responsible for designing and implementing the promotion of Tonga as a travel and tourism destination with the ...

    US$660
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