32 pages, Feb 2015
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Toshiba Corp is a long-established Japanese consumer appliances company, ranked 12th in major appliances in Asia Pacific. Toshiba lacks geographic diversity in terms of its markets, relying primarily on sales volumes in Asia Pacific and Middle East and Africa. More than half of its consumer appliances sales are generated by its domestic market, Japan. It is therefore recommended that Toshiba should try expanding further in developed markets by focusing on innovative and energy-efficient products
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