Country Report

China Flag Tourism Flows Domestic in China

| Pages: 10

Price: US$990

About this Report

Executive Summary


  • Tourism flows domestic in China recorded a healthy increase of 12% in terms of the number of trips in 2013, resulting from the steady growth of China’s economy and rising income levels of Chinese residents. The convenient and fast public transportation system in modern China was another major factor behind the robust performance of domestic tourism during the review period. The rapidly-developing high-speed rail network and an increasing number of airlines and flights across the country have made it easier for Chinese consumers to travel domestically. The popularity of self-drive travel in China over the review period, due to China’s increasing level of private car ownership and constantly expanding highway network, also contributed to the vigorous growth of domestic tourism in China in 2013; however, impacted by the dynamic development of outbound tourism, growth in 2013 slowed down slightly in terms of the number of tourism trips compared to growth in the previous year.


  • Domestic leisure tourism is expected to maintain healthy growth with the number of trips rising at a CAGR of 11% over the forecast period. The ongoing development of the high-speed railway system and the road network will shorten the travel time between different cities and make it easier for domestic tourists to travel within the country. In addition, self-drive travel will continue to gain in popularity, due to sustainable growth of car ownership in China, which will provide great opportunities to boost domestic tourism over the forecast period.

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Discover the latest market trends and uncover sources of future market growth for the Tourism Flows Domestic industry in China with research from Euromonitor's team of in-country analysts.

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If you're in the Tourism Flows Domestic industry in China, our research will save you time and money while empowering you to make informed, profitable decisions.

The Tourism Flows Domestic in China market research report includes:

  • Analysis of key supply-side and demand trends
  • Detailed segmentation
  • Historic volumes and values
  • Five year forecasts of market trends and market growth
  • Robust and transparent market research methodology, conducted in-country

Our market research reports answer questions such as:

  • What is the market size of Tourism Flows Domestic in China?  
  • How dependent is China on domestic tourism expenditure?
  • What are the most popular destinations for domestic visitors?
  • Which regions have the greatest number of star ratings?

Why buy this report?

  • Gain competitive intelligence
  • Track key industry trends, opportunities and threats
  • Inform your marketing, brand, strategy and market development, sales and supply functions

This industry report originates from Passport, our Travel And Tourism market research database.

Table of Contents

Tourism Flows Domestic in China - Category Analysis





  • Table 1 Domestic Tourism by Destination: Number of Trips 2008-2013
  • Table 2 Domestic Tourism by Purpose of Visit and Mode of Transport: Number of Trips 2008-2013
  • Table 3 Domestic Tourist Expenditure: Value and % Growth 2008-2013
  • Table 4 Method of Payment for Domestic Tourism Spending: % Value 2008-2013
  • Table 5 Forecast Domestic Tourism by Purpose of Visit and Mode of Transport: Number of Trips 2013-2018
  • Table 6 Forecast Domestic Tourist Expenditure: Value and % Growth 2013-2018

Travel and Tourism in China - Industry Context


Strong growth supported by a growing need for relaxation and exposure to foreign cultures

Decelerating economy and anti-corruption policies underpin the slowdown in growth

Investments, mergers and acquisitions consolidate the leading positions of top players

Retail offline sales still dominate while online sales enjoy buoyant growth

Upbeat outlook for travel and tourism over the forecast period


  • Summary 1 China: SWOT


  • Table 7 Leave Entitlement: Volume 2008-2013
  • Table 8 Seasonality of Trips: % Breakdown 2008-2013


  • Table 9 Balance of Tourism Payments: Value 2008-2013


  • Summary 2 Research Sources


This market research report includes the following:

  • Tourism Flows Domestic
    • Domestic Tourism By Destination
      • Anhui
      • Beijing
      • Fujian
      • Guangdong
      • Guangxi
      • Hainan
      • Hebei
      • Henan
      • Jiangsu
      • Shaanxi
      • Shandong
      • Shanghai
      • Shanxi
      • Sichuan
      • Tianjin
      • Yunnan
      • Zhejiang
      • Other Domestic Tourism Destinations
    • Domestic Tourism Travel By Purpose Of Visit
      • Domestic Business Tourism
        • Domestic Business Tourism By Air
        • Domestic Business Tourism By Land
        • Domestic Business Tourism By Rail
        • Domestic Business Tourism By Sea
      • Domestic Leisure Tourism
        • Domestic Leisure Tourism By Air
        • Domestic Leisure Tourism By Land
        • Domestic Leisure Tourism By Rail
        • Domestic Leisure Tourism By Sea

Statistics Included

For each category and subcategory you will receive the following data in Excel format:

From Passport

  • Market Sizes
  • Domestic Tourism by Purpose and Method
  • Domestic Tourism Trips by Length

Market size details:

  • Number of trips
  • Number of trips % growth
  • Number of trips per capita


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