Country Report

Tourism Flows Inbound in China

| Pages: 22

Price: US$900

About this Report

Executive Summary


  • Inbound arrivals in China recorded negative growth during 2012, mainly as a consequence of the unfavourable global economic situation. With weaker job security in the majority of European countries and the US, the leisure travel budgets of people in these countries became even tighter, while many companies curtailed their spending on business travel. As travelling to China involves a long-haul journey for people living in Western countries, many potential tourists to China from Western countries cancelled their plans to travel to China in 2012. Meanwhile, the continuous increase in the exchange value of the Chinese yuan against the US dollar made travelling within China less price-competitive for US citizens during 2012.


  • The number of inbound arrivals in China is expected to increase slightly over the forecast period, rising at a modest CAGR of 2%. The global economy is expected to recover slowly from its recent troubles during the forecast period, with many European and North American governments set to make stronger efforts to stimulate their flagging domestic economies. Meanwhile, the China National Tourism Administration is also expected to make stronger efforts to promote China as an ideal travel and tourism destination by launching a series of marketing activities similar to the successful Sino-Russia Tourism Year, which was held in 2012.

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Discover the latest market trends and uncover sources of future market growth for the Tourism Flows Inbound industry in China with research from Euromonitor's team of in-country analysts.

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If you're in the Tourism Flows Inbound industry in China, our research will save you time and money while empowering you to make informed, profitable decisions.

The Tourism Flows Inbound in China market research report includes:

  • Analysis of key supply-side and demand trends
  • Historic volumes and values
  • Five year forecasts of market trends and market growth
  • Robust and transparent market research methodology, conducted in-country

Our market research reports answer questions such as:

  • What is the market size of Tourism Flows Inbound in China?
  • How successful is China in attracting international visitors?
  • What are the leading inbound source markets?
  • What do international visitors spend their money on?

Why buy this report?

  • Gain competitive intelligence about market leaders
  • Track key industry trends, opportunities and threats
  • Inform your marketing, brand, strategy and market development, sales and supply functions

This industry report originates from Passport, our Travel And Tourism market research database.

Table of Contents

Tourism Flows Inbound in China - Category Analysis








  • Table 1 Arrivals by Country of Origin 2007-2012
  • Table 2 Arrivals by Mode of Transport 2007-2012
  • Table 3 Arrivals by Purpose of Visit 2007-2012
  • Table 4 Business Arrivals: MICE Penetration 2007-2012
  • Table 5 Leisure Arrivals by Type 2007-2012
  • Table 6 Incoming Tourist Receipts by Geography: Value 2007-2012
  • Table 7 Incoming Tourist Receipts by Category: Value 2007-2012
  • Table 8 Method of Payments for Incoming Tourist Receipts: % Breakdown 2007-2012
  • Table 9 Forecast Arrivals by Country of Origin 2012-2017
  • Table 10 Forecast Arrivals by Mode of Transport 2012-2017
  • Table 11 Forecast Arrivals by Purpose of Visit 2012-2017
  • Table 12 Forecast Incoming Tourist Receipts by Geography: Value 2012-2017

Travel and Tourism in China - Industry Context


Domestic demand for tourism boosted by the rising disposable income

Uncertainty in global economy hits inbound tourism

Online sales of travel and travel and tourism maintain vigorous growth

Draft of Tourism Law under review, aims to regulate travel and tourism industry

Strong growth to expect over the forecast period


Domestic demand for tourism on the rise

National tourism strategy

Legislative environment set to change to ensure healthy growth in travel and tourism in China

Online travel sales benefited by the booming e-commerce

High-end tourism represents a major potential growth area

Improving transportation infrastructure to promote travel and tourism


  • Summary 1 China: SWOT


  • Table 13 Leave Entitlement: Volume 2007-2012
  • Table 14 Holiday Takers by Age: % Breakdown 2007-2012
  • Table 15 Seasonality of Trips 2007-2012


  • Table 16 Balance of Tourism Payments: Value 2007-2012


  • Summary 2 Research Sources


This market research report includes the following:

  • Tourism Flows Inbound
    • Arrivals
      • Arrivals from Australia
      • Arrivals from Canada
      • Arrivals from France
      • Arrivals from Germany
      • Arrivals from Hong Kong, China
      • Arrivals from India
      • Arrivals from Indonesia
      • Arrivals from Italy
      • Arrivals from Japan
      • Arrivals from Macau
      • Arrivals from Malaysia
      • Arrivals from Mongolia
      • Arrivals from Philippines
      • Arrivals from Russia
      • Arrivals from Singapore
      • Arrivals from South Korea
      • Arrivals from Taiwan
      • Arrivals from Thailand
      • Arrivals from United Kingdom
      • Arrivals from USA
      • Other Countries Of Origin
    • Arrivals by Mode of Transport
      • Air Arrivals
        • Business Air Arrivals
        • Leisure Air Arrivals
      • Land Arrivals
        • Business Land Arrivals
        • Leisure Land Arrivals
      • Rail Arrivals
        • Business Rail Arrivals
        • Leisure Rail Arrivals
      • Sea Arrivals
        • Business Sea Arrivals
        • Leisure Sea Arrivals
    • Arrivals by Purpose of Visit
      • Business Arrivals
        • Business Air Arrivals
        • Business Land Arrivals
        • Business Rail Arrivals
        • Business Sea Arrivals
      • Leisure Arrivals
        • Leisure Air Arrivals
        • Leisure Land Arrivals
        • Leisure Rail Arrivals
        • Leisure Sea Arrivals

Statistics Included

For each category and subcategory you will receive the following data in Excel format:

From Passport

  • Market Sizes
  • Analysis by Type
  • International arrivals by city
  • MICE penetration

Market size details:

  • Number of trips
  • Number of trips % growth
  • Number of trips per capita


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