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Tourist attractions market research

Euromonitor has the world’s most comprehensive research on the tourist attractions category within the travel and tourism industry.  We monitor and analyse industry trends around the world, including in-depth data on market share and market size – from the “big picture” qualitative analysis; down to specific category data. 

Euromonitor data and market analysis cultivates your organisation’s awareness of the tourist attractions market and the greater competitive environment, ensuring accurate and focused strategies for your business.

A resource for your entire organisation, Euromonitor market research supports every level of business, assisting in strategic development, marketing, mergers and acquisitions, and brand management.

Our tourist attractions market research answer questions such as:

  • What is the market size of tourist attractions?
  • What are the major brands in tourist attractions?
  • How are casinos performing?
  • Are theme/amusement parks increasing in sales?
  • Is there an increase in visitors to museums? 

results

 

Country Report

Tourist Attractions in Argentina

Tourist attractions were visited by more than 45 million people in 2013, 9% more than in 2012, with expenditure reaching ARS4.2 billion, mainly due to growing domestic tourism flows and increasing prices as a result of high inflation. In addition, in...

Aug 2014 | US$900 | Add to cart | View details

Country Report

Tourist Attractions in Brazil

In 2013, tourist attractions sales increased by a relatively weak 4% to reach R$1,325 million. The uncertain economic environment and increasing indebtedness of middle-income tourists had a negative impact on domestic demand for tourist attractions. ...

Aug 2014 | US$900 | Add to cart | View details

Country Report

Tourist Attractions in Chile

The number of people visiting tourist attractions reduced by 1% in 2013. The main reason for the decline was the reduction in the number of people that visited casinos, which fell by 20% in 2013. The remaining tourist attractions registered growth in...

Aug 2014 | US$900 | Add to cart | View details

Country Report

Tourist Attractions in Singapore

2013 tourist attractions rose in performance based on new attractions and new legislation in Singapore. As Sentosa and Mandai district (Western-part of Singapore) expanded with new nature-themed attractions like River Safari, tourist attractions ...

Aug 2014 | US$900 | Add to cart | View details

Country Report

Tourist Attractions in Turkey

In 2013 the number of people visiting tourist attractions in Turkey increased by 8%, compared with a CAGR of 6% in the review period. The developments in domestic and inbound tourism in the country had a direct effect on the performance of tourist ...

Aug 2014 | US$900 | Add to cart | View details

Country Report

Tourist Attractions in the United Kingdom

There was a significant increase in arrivals to the UK in 2013. The legacy of the London 2012 Olympic Games, alongside focused marketing from VisitBritain in Russia, China and Brazil, certainly played a part in this. Additionally, a number of royal ...

Aug 2014 | US$900 | Add to cart | View details

Country Report

Tourist Attractions in Peru

During 2013, the number of visitors to Machu Picchu increased by 6% as the ancient ruins accounted for 17% of total visits to tourist attractions in Peru. This was followed by Ciudad del Inca, which is located in relatively close proximity to Machu ...

Aug 2014 | US$900 | Add to cart | View details

Country Report

Tourist Attractions in Mexico

Compared with the review period, in 2013 tourist attractions observed a significant increase in terms of visitors and sales. This positive performance can probably be explained by an increase in both domestic and incoming tourists, and also by the ...

Jul 2014 | US$900 | Add to cart | View details

Country Report

Tourist Attractions in Colombia

Tourism flows in Colombia, both inbound and domestic, grew in 2013. The increasing visibility of the country in foreign tourism promotion portals that rank Colombia as an outstanding place to visit, supported by hotel and accommodation offerings, ...

Jul 2014 | US$900 | Add to cart | View details

Country Report

Tourist Attractions in Norway

Tourist attractions grew by 1%, in terms of current value sales, reaching NOK617 million in 2013. Current value sales were stronger than in 2012 mainly because there were new attractions in Oslo which increased the number of visitors, particularly to...

Jul 2014 | US$900 | Add to cart | View details

Country Report

Tourist Attractions in Israel

In 2013 there was 4% growth in the number of people visiting tourist attractions. There are many tourist attractions for all religions, with many historical landmarks. Israel also has the lowest point on land in the world, the Dead Sea, which ...

Jul 2014 | US$900 | Add to cart | View details

Country Report

Tourist Attractions in Bulgaria

The main driver of 2013’s growth of the number of visitors to tourist attractions was the increased number of inbound and domestic travellers, combined with renewed efforts by the Bulgarian authorities to renovate and conserve many historical sites ...

Jul 2014 | US$900 | Add to cart | View details

Country Report

Tourist Attractions in Greece

The number of people visiting tourist attractions in 2013 increased by 5% to reach 23 million. Value sales, however, declined by 6% in current terms to €434 million. Historical buildings/sites was the best performing category, registering a 16% ...

Jul 2014 | US$900 | Add to cart | View details

Country Report

Tourist Attractions in Sweden

The favourable weather of 2013 helped theme/amusement parks note strong value growth in 2013. Indeed, the popular theme/amusement park Gröna Lund states 2013 was its best year ever in terms of visitor numbers at approximately 1.5 million visitors. In...

Jul 2014 | US$900 | Add to cart | View details

Country Report

Tourist Attractions in Ecuador

Growth generally remained strong across all categories of tourist attractions in Ecuador, with the exception of casino sales and trips and national park sales. Casinos were banned country-wide in 2011, and national park fees were eliminated in 2011, ...

Jul 2014 | US$900 | Add to cart | View details

Country Report

Tourist Attractions in Finland

The number of visitors to tourist attractions grew by 1% in 2013 and totalled 28 million. Current value sales also increased by 1% to reach €166 million. Current value growth was recorded due to slightly higher unit prices increases in 2013. Visitor ...

Jul 2014 | US$900 | Add to cart | View details

Country Report

Tourist Attractions in Denmark

Tourist attractions grew healthily in 2013 with both parameters of number of visitors and total value sales increasing. Good weather conditions, mainly in the summer months, encouraged local residents to travel more and enjoy the beloved and famous ...

Jul 2014 | US$900 | Add to cart | View details

Country Report

Tourist Attractions in China

Thanks to rising disposable incomes, growing affluence, ongoing improvements in living standards and a growing middle class, the number of people visiting tourist attractions in 2013 continued to rise, with steady growth also in current value terms. ...

Jul 2014 | US$900 | Add to cart | View details

Country Report

Tourist Attractions in Canada

Tourist attractions’ performance in 2013 trended with the dynamics of overall travel and tourism, with moderate value growth and relatively flat volume growth reflecting slow increases in visitor counts and spending. Domestic travellers are an ...

Jul 2014 | US$900 | Add to cart | View details

Country Report

Tourist Attractions in Hungary

The number of visitors to tourist attractions in Hungary grew by 1% in 2012 while value sales of tourist attractions grew by 3% due to increases in the pricing of entry tickets and growth in the number of inbound visitors, which compensated for the ...

May 2014 | US$900 | Add to cart | View details

Country Report

Tourist Attractions in the Czech Republic

In 2012 tourist attractions saw positive growth in visitor numbers as well as retail value sales, the latter having seen a 1% increase compared to 2011. In 2012 tourist attractions were visited by 38 million people which was 2% more than in the ...

May 2014 | US$900 | Add to cart | View details

Country Report

Tourist Attractions in Poland

Tourist attractions in Poland are dynamic as a whole, with value growth of 6% in 2012. Tourist attractions benefited from the increasing number of both domestic and incoming tourists who willingly visit places attractive to them. Volume increases are...

Feb 2014 | US$900 | Add to cart | View details

Country Report

Tourist Attractions in Taiwan

Inbound tourism witnessed dynamic growth in 2012 with the number of visitor arrivals charting record-high levels. The high growth of visitors from China, Japan, Hong Kong, Singapore and Malaysia significantly boosted the volume of visitors to tourist...

Jan 2014 | US$900 | Add to cart | View details

Country Report

Tourist Attractions in Romania

During the UEFA Europa League Final, which took place in Bucharest in May 2012, 25,000 Spanish football enthusiasts spent around RON44 million. This contributed to a period of high occupancy rates for hotels, while restaurants and clubs also saw ...

Jan 2014 | US$900 | Add to cart | View details

Country Report

Tourist Attractions in Slovakia

The tourist attractions category continued to see strong growth in 2012. One aspect supporting the growth has been more active marketing from tourist attraction operators. The importance of marketing had been underestimated for a long time. Operators...

Jan 2014 | US$900 | Add to cart | View details

Country Report

Tourist Attractions in Slovenia

In 2012, the number of tourist attractions visitors increased by 2% while current value sales increased by 4%. The most important area among different types of tourist attractions remained casinos, which accounted for 43% of the total number of ...

Jan 2014 | US$900 | Add to cart | View details

Country Report

Tourist Attractions in Morocco

According to the Moroccan Ministry of Tourism, around 60% of tourists visit Morocco for leisure purposes because of the cultural heritage of the country. Historical buildings like Hassan in Rabat and Al Koutoubia in Marrakech and cities such as Fès ...

Jan 2014 | US$900 | Add to cart | View details

Country Report

Tourist Attractions in South Korea

Amongst the main tourist attractions, casinos saw the highest growth in number of visitors in 2012, and this trend was the same as in 2011. There are a total of 17 casinos in operation, and one is for both South Korean and foreign visitors, Gangwon ...

Jan 2014 | US$900 | Add to cart | View details

Country Report

Tourist Attractions in Switzerland

In 2012, stable growth of 2% in terms of visitor numbers represents a slight improvement over 2011, while the 3% rise in value sales is a significantly stronger performance.

Dec 2013 | US$900 | Add to cart | View details

Country Report

Tourist Attractions in Austria

As inbound and domestic tourism performed well in 2012, tourist attractions registered positive growth. The number of visitors grew by 1% to reach 45 million people. The increased trend towards short trips encouraged Austrian and international ...

Dec 2013 | US$900 | Add to cart | View details

Country Report

Tourist Attractions in France

Tourist attractions form the backbone of France’s travel and tourism industry and remain a major draw for both inbound tourists and domestic tourists. According to official estimates, the proportion of visitors to France’s tourist attractions ...

Nov 2013 | US$900 | Add to cart | View details

Country Report

Tourist Attractions in Thailand

Tourist attractions registered current value growth of 5% in 2012. The new record of arrivals at 22.5 million trips and positive performance of domestic tourists supported the positive trend of tourist attraction. There are many new fashionable ...

Nov 2013 | US$900 | Add to cart | View details

Country Report

Tourist Attractions in Italy

Current value sales of tourist attractions increased by 1% in 2012, reaching €1.4 billion. At the same time, visitors increased by 2% in volume terms totalling 126.7 million people.

Nov 2013 | US$900 | Add to cart | View details

Country Report

Tourist Attractions in Russia

The number of people visiting tourist attractions in Russia, as well as retail value sales in the category, increased by 3% in 2012. Russia is considered to be a country with a rich culture and interesting history; it has 26 UNESCO World Heritage ...

Nov 2013 | US$900 | Add to cart | View details

Country Report

Tourist Attractions in Kenya

Despite the travel warnings and security concerns that bottlenecked inbound tourism flows to the country, tourist attractions still demonstrated tremendous growth in 2012, largely due to the increasing popularity of domestic tourism, thanks to ...

Nov 2013 | US$900 | Add to cart | View details

Country Report

Tourist Attractions in Hong Kong, China

The number of people visiting Hong Kong’s tourist attractions increased by 3% over the course of 2012. The main reason for this was the increase recorded in the number of inbound arrivals in Hong Kong over the course of the year. Growth rates in ...

Oct 2013 | US$900 | Add to cart | View details

Country Report

Tourist Attractions in the Netherlands

Tourist attractions registered modest growth in 2012. Although some categories within tourist attractions experienced a heavy decline in both visitor numbers and value sales, there were several main categories which performed very well. ...

Oct 2013 | US$900 | Add to cart | View details

Country Report

Tourist Attractions in the United Arab Emirates

Tourist attractions remained central in marketing the United Arab Emirates as a holiday destination in 2012 and benefited from the growing number of inbound as well as domestic tourists. Still, considering that inbound tourism increased by 7% in ...

Oct 2013 | US$900 | Add to cart | View details

Country Report

Tourist Attractions in Belgium

The number of rainfall days during the high season months of June, July and August was 51 out of 92 days in 2012. Inbound and domestic tourists were also more cautious about spending due to the economic uncertainty in Europe. Both factors explain the...

Oct 2013 | US$900 | Add to cart | View details

Country Report

Tourist Attractions in Spain

Touristic attractions continue to attract visitors, both national and international. Spain offers an outstanding range of attractions which are suited to the preferences of all kinds of visitors. Museums are recording record visitor numbers despite ...

Oct 2013 | US$900 | Add to cart | View details

Country Report

Tourist Attractions in India

Tourist attractions vary from state to state in India. Historic buildings/sites continued to be the most popular tourist attraction type in India. Taj Mahal in Agra, Uttar Pradesh, remained the leading tourist attraction in India for both domestic ...

Oct 2013 | US$900 | Add to cart | View details

Country Report

Tourist Attractions in Ireland

Despite total visitor numbers recording an increase of 1% during 2012, the actual value of revenues continued to slide mainly as consumers sought out better value deals and discounts on admission prices. Whilst significant activity on deals sites ...

Sep 2013 | US$900 | Add to cart | View details

Country Report

Tourist Attractions in Portugal

Tourists’ consumer habits were reflected in tourist attractions in 2012. Despite holidaymakers’ predisposition to use holidays to discover new territories, expenditure has to be controlled. This trend includes trying to restrict spending on ...

Sep 2013 | US$900 | Add to cart | View details

Country Report

Tourist Attractions in Egypt

The country’s main attractions are sites along the Nile Valley such as the Pyramids and Great Sphinx of Giza, the Abu Simbel temples south of Aswan and the Karnak Temple Complex and Valley of the Kings near Luxor. Tourist attractions did not obtain ...

Sep 2013 | US$900 | Add to cart | View details

Country Report

Tourist Attractions in Germany

Tourist attractions visitor numbers and value sales continued to increase in Germany in 2012. German tourist attractions benefit from a high level of awareness and popularity in general and the relative closeness of different attractions, with ...

Sep 2013 | US$900 | Add to cart | View details

Country Report

Tourist Attractions in Croatia

The number of visitors to tourist attractions in Croatia totalled more than 10 million in 2012, and this sector remains one of the strongest for Croatia’s tourism industry. Although there were only slight shifts in value sales, mainly due to an ...

Sep 2013 | US$900 | Add to cart | View details

Country Report

Tourist Attractions in Vietnam

Besides Vietnamese cuisine, attractions also play a significant role in attracting tourists to Vietnam. Many domestic as well as foreign tourists are also attracted by the natural beauty in Vietnam, such as Ha Long Bay and Sapa. Indeed, in the ...

Sep 2013 | US$900 | Add to cart | View details

Country Report

Tourist Attractions in Japan

The number of visitors to tourist attractions in Japan grew by 2% in 2012. Following the Great East Japan Earthquake, Japanese consumers voluntarily refrained from leisure consumption. Because of its psychological impact, 2012 saw that people felt ...

Sep 2013 | US$900 | Add to cart | View details

Country Report

Tourist Attractions in South Africa

Travel retailers remain the major distribution channel for tickets to the majority of major tourist attractions in South Africa. Tourists around the world tend to feel more comfortable placing their trust in the suggestions of travel retailers when ...

Sep 2013 | US$900 | Add to cart | View details

Country Report

Tourist Attractions in Australia

Visits to Australian tourist attractions declined marginally in 2012, the second consecutive year that the category recorded negative growth. However, the marginal decline recorded in 2012 was still an improvement on the 2% decline recorded in the ...

Sep 2013 | US$900 | Add to cart | View details
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