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Tourist attractions market research

Euromonitor has the world’s most comprehensive research on the tourist attractions category within the travel and tourism industry.  We monitor and analyse industry trends around the world, including in-depth data on market share and market size – from the “big picture” qualitative analysis; down to specific category data. 

Euromonitor data and market analysis cultivates your organisation’s awareness of the tourist attractions market and the greater competitive environment, ensuring accurate and focused strategies for your business.

A resource for your entire organisation, Euromonitor market research supports every level of business, assisting in strategic development, marketing, mergers and acquisitions, and brand management.

Our tourist attractions market research answer questions such as:

  • What is the market size of tourist attractions?
  • What are the major brands in tourist attractions?
  • How are casinos performing?
  • Are theme/amusement parks increasing in sales?
  • Is there an increase in visitors to museums? 

results

 

Country Report

Tourist Attractions in Egypt

The trend of visiting museums and historical monuments has waned due to the low international and domestic tourist flow to touristic attractions.

Oct 2014 | US$900 | Add to cart | View details

Country Report

Tourist Attractions in Spain

Tourists’ consumer habits were reflected in tourist attractions in 2013. The decline in domestic tourists’ purchasing power severely influenced the sales levels of tourist attractions in 2013. The reason for not decreasing substantially was the ...

Oct 2014 | US$900 | Add to cart | View details

Country Report

Tourist Attractions in Croatia

Tourist attractions continued to show a positive trend. With almost 11 million visitors in 2013, this category showed stable positive results over the review period. Although there were only marginal shifts in value sales, mainly due to an average ...

Oct 2014 | US$900 | Add to cart | View details

Country Report

Tourist Attractions in South Africa

South Africa continues to attract visitors from all over the world due to a broad range of visitor attractions it possesses. The fact that most of the tourist attractions in South Africa are spread across the country’s vast territory makes it more ...

Oct 2014 | US$900 | Add to cart | View details

Global Briefing

City Travel Briefing: Tokyo

Tokyo’s tourism suffered a sharp drop in demand after the March 2011 earthquake and ensuing nuclear disaster. However, renewed confidence in the destination and the weaker yen, as well as increased flight capacity and reduced visa restrictions, ...

Oct 2014 | US$525 | Add to cart | View details

Country Report

Tourist Attractions in Poland

The performance of tourist attractions in Poland during 2013 depended on the increasing number of visitors to national parks/areas of natural beauty and museums. National parks/areas of natural beauty is the most visited category of tourist ...

Sep 2014 | US$900 | Add to cart | View details

Country Report

Tourist Attractions in Slovenia

Tourist attractions registered positive growth in number of visitors as well as in total sales value, by 1% and 2% respectively. The most important type of tourist attractions remained casinos, with 43% share of total number of visitors and 75% share...

Sep 2014 | US$900 | Add to cart | View details

Country Report

Tourist Attractions in Australia

Visits to Australian tourist attractions rose by 4% in 2013 to reach 145 million, a significant improvement from the 1% growth experienced in 2012, and the largely sluggish performance of tourism attractions each year since 2007. This partially ...

Sep 2014 | US$900 | Add to cart | View details

Country Report

Tourist Attractions in Ireland

Total visitor numbers grew by 2% in 2013, which was by far the strongest performance since 2007 in fact. This did not translate into especially strong calculated sales figures, however, as many tourists were enticed by discounted deals, offered on ...

Sep 2014 | US$900 | Add to cart | View details

Country Report

Tourist Attractions in Germany

In Germany in 2013, both the number of visits and total value sales increased further. The major advantages of tourist attractions in Germany remained their overall quite high number (so that for almost every taste a corresponding attraction can be ...

Sep 2014 | US$900 | Add to cart | View details

Country Report

Tourist Attractions in Saudi Arabia

Tourist attractions showed a positive performance in 2013, with 7% growth in current value terms, despite the fact that the country lacks entertainment venues. Nevertheless, growth was driven by people visiting historic buildings/sites, which reached...

Sep 2014 | US$900 | Add to cart | View details

Country Report

Tourist Attractions in the US

Tourist attractions continued to grow in 2013, with value rising by 3% and volume by 1%. As the overall travel economy has improved, leisure travellers have started to move back towards travel attractions with high entry fees and unit prices on ...

Sep 2014 | US$900 | Add to cart | View details

Country Report

Tourist Attractions in Indonesia

Tourist attractions continue to account for a minor fraction of tourist expenditure in the country (less than 1% of total domestic expenditure and incoming tourist receipts in 2013). Ticket prices in many tourist attractions are still considered ...

Sep 2014 | US$900 | Add to cart | View details

Country Report

Tourist Attractions in the Netherlands

Generally speaking, 2013 was a good year for tourist attractions as the numbers of visitors to tourist attractions and current value sales increased. The increase recorded in the numbers of inbound arrivals was a major driver of this growth, although...

Sep 2014 | US$900 | Add to cart | View details

Country Report

Tourist Attractions in Japan

The number of visitors to tourist attractions in Japan grew by 2% in 2013 to generate current value sales of ¥979.5 billion. Theme/amusement parks posted the fastest current value sales growth of 7% in 2013. This strong growth was thanks to the ...

Sep 2014 | US$900 | Add to cart | View details

Country Report

Tourist Attractions in Venezuela

In 2013, the number of tourist attraction visitors increased by 2% - a decline from the 8% recorded in 2012. The rise in current value sales in 2013 was driven by important increases in spending per person for specific events such as circuses or more...

Sep 2014 | US$900 | Add to cart | View details

Country Report

Tourist Attractions in Taiwan

Arrivals registered a very marginal increase in terms of the number of trips in 2013, largely due to China’s new travel law, implemented to regulate fairer trade between travel agencies and tourists. The new law prohibits travel agencies from ...

Sep 2014 | US$900 | Add to cart | View details

Global Briefing

Travel and the Sharing Economy

The travel sharing economy is host to some of the world’s most famous peer-to-peer brands like Airbnb and Uber. It’s a love-hate relationship as consumers enjoy the convenience and price of renting from peers, whilst travel players have been caught ...

Sep 2014 | US$1,200 | Add to cart | View details

Country Report

Tourist Attractions in Argentina

Tourist attractions were visited by more than 45 million people in 2013, 9% more than in 2012, with expenditure reaching ARS4.2 billion, mainly due to growing domestic tourism flows and increasing prices as a result of high inflation. In addition, in...

Aug 2014 | US$900 | Add to cart | View details

Country Report

Tourist Attractions in Brazil

In 2013, tourist attractions sales increased by a relatively weak 4% to reach R$1,325 million. The uncertain economic environment and increasing indebtedness of middle-income tourists had a negative impact on domestic demand for tourist attractions. ...

Aug 2014 | US$900 | Add to cart | View details

Country Report

Tourist Attractions in Chile

The number of people visiting tourist attractions reduced by 1% in 2013. The main reason for the decline was the reduction in the number of people that visited casinos, which fell by 20% in 2013. The remaining tourist attractions registered growth in...

Aug 2014 | US$900 | Add to cart | View details

Country Report

Tourist Attractions in Singapore

2013 tourist attractions rose in performance based on new attractions and new legislation in Singapore. As Sentosa and Mandai district (Western-part of Singapore) expanded with new nature-themed attractions like River Safari, tourist attractions ...

Aug 2014 | US$900 | Add to cart | View details

Country Report

Tourist Attractions in Turkey

In 2013 the number of people visiting tourist attractions in Turkey increased by 8%, compared with a CAGR of 6% in the review period. The developments in domestic and inbound tourism in the country had a direct effect on the performance of tourist ...

Aug 2014 | US$900 | Add to cart | View details

Country Report

Tourist Attractions in the United Kingdom

There was a significant increase in arrivals to the UK in 2013. The legacy of the London 2012 Olympic Games, alongside focused marketing from VisitBritain in Russia, China and Brazil, certainly played a part in this. Additionally, a number of royal ...

Aug 2014 | US$900 | Add to cart | View details

Country Report

Tourist Attractions in Peru

During 2013, the number of visitors to Machu Picchu increased by 6% as the ancient ruins accounted for 17% of total visits to tourist attractions in Peru. This was followed by Ciudad del Inca, which is located in relatively close proximity to Machu ...

Aug 2014 | US$900 | Add to cart | View details

Global Briefing

Africa Airlines: Redefining the Global Map

Sub-Saharan Africa has been performing strongly in terms of economic development in the last 5 years. Growing transportation infrastructure, new hotel openings and more flight connections are putting the region on the map. The ambitions of local ...

Aug 2014 | US$2,000 | Add to cart | View details

Global Briefing

City Travel Briefing: Delhi

Delhi offers an excellent blend of rich cultural heritage and modern lifestyle. The city is also the venue for important events related to business, sports and entertainment. Increased crime, electoral unrest and rising inflation were some of the ...

Aug 2014 | US$525 | Add to cart | View details

Country Report

Tourist Attractions in Mexico

Compared with the review period, in 2013 tourist attractions observed a significant increase in terms of visitors and sales. This positive performance can probably be explained by an increase in both domestic and incoming tourists, and also by the ...

Jul 2014 | US$900 | Add to cart | View details

Country Report

Tourist Attractions in Colombia

Tourism flows in Colombia, both inbound and domestic, grew in 2013. The increasing visibility of the country in foreign tourism promotion portals that rank Colombia as an outstanding place to visit, supported by hotel and accommodation offerings, ...

Jul 2014 | US$900 | Add to cart | View details

Global Briefing

City Travel Briefing: Cape Town

Tourism in Cape Town is poised for significant growth as the city continues to be a leading African destination for leisure visitors from Europe and the US, whilst arrivals from emerging markets such as China, India and Russia are addressing the gap ...

Jul 2014 | US$525 | Add to cart | View details

Global Briefing

Sub-Saharan Africa How to Maximise Tourism Potential

Sub-Saharan African tourism has grown by an average of 4.3% per year since 2008, outpacing the global average of 3.2%, this growth is expected to continue reaching over 45 million arrivals by 2018. Increased FDI, new trade partnerships, access to ...

Jul 2014 | US$1,200 | Add to cart | View details

Country Report

Tourist Attractions in Norway

Tourist attractions grew by 1%, in terms of current value sales, reaching NOK617 million in 2013. Current value sales were stronger than in 2012 mainly because there were new attractions in Oslo which increased the number of visitors, particularly to...

Jul 2014 | US$900 | Add to cart | View details

Country Report

Tourist Attractions in Israel

In 2013 there was 4% growth in the number of people visiting tourist attractions. There are many tourist attractions for all religions, with many historical landmarks. Israel also has the lowest point on land in the world, the Dead Sea, which ...

Jul 2014 | US$900 | Add to cart | View details

Country Report

Tourist Attractions in Bulgaria

The main driver of 2013’s growth of the number of visitors to tourist attractions was the increased number of inbound and domestic travellers, combined with renewed efforts by the Bulgarian authorities to renovate and conserve many historical sites ...

Jul 2014 | US$900 | Add to cart | View details

Country Report

Tourist Attractions in Greece

The number of people visiting tourist attractions in 2013 increased by 5% to reach 23 million. Value sales, however, declined by 6% in current terms to €434 million. Historical buildings/sites was the best performing category, registering a 16% ...

Jul 2014 | US$900 | Add to cart | View details

Country Report

Tourist Attractions in Sweden

The favourable weather of 2013 helped theme/amusement parks note strong value growth in 2013. Indeed, the popular theme/amusement park Gröna Lund states 2013 was its best year ever in terms of visitor numbers at approximately 1.5 million visitors. In...

Jul 2014 | US$900 | Add to cart | View details

Country Report

Tourist Attractions in Ecuador

Growth generally remained strong across all categories of tourist attractions in Ecuador, with the exception of casino sales and trips and national park sales. Casinos were banned country-wide in 2011, and national park fees were eliminated in 2011, ...

Jul 2014 | US$900 | Add to cart | View details

Country Report

Tourist Attractions in Finland

The number of visitors to tourist attractions grew by 1% in 2013 and totalled 28 million. Current value sales also increased by 1% to reach €166 million. Current value growth was recorded due to slightly higher unit prices increases in 2013. Visitor ...

Jul 2014 | US$900 | Add to cart | View details

Country Report

Tourist Attractions in Denmark

Tourist attractions grew healthily in 2013 with both parameters of number of visitors and total value sales increasing. Good weather conditions, mainly in the summer months, encouraged local residents to travel more and enjoy the beloved and famous ...

Jul 2014 | US$900 | Add to cart | View details

Country Report

Tourist Attractions in China

Thanks to rising disposable incomes, growing affluence, ongoing improvements in living standards and a growing middle class, the number of people visiting tourist attractions in 2013 continued to rise, with steady growth also in current value terms. ...

Jul 2014 | US$900 | Add to cart | View details

Country Report

Tourist Attractions in Canada

Tourist attractions’ performance in 2013 trended with the dynamics of overall travel and tourism, with moderate value growth and relatively flat volume growth reflecting slow increases in visitor counts and spending. Domestic travellers are an ...

Jul 2014 | US$900 | Add to cart | View details

Global Briefing

The Evolution of Loyalty Programmes in the Travel Industry

All travel industry loyalty programmes continue to evolve, but US legacy airlines are in the midst of a radical transformation to reward their most lucrative travellers. Hotels are also enhancing their elite benefits to lock down their loyalty. Going...

Jul 2014 | US$1,200 | Add to cart | View details

Global Briefing

City Travel Briefing: Berlin

Berlin has been one of the tourism success stories of the last 15 years, since it was renamed capital of the reunified Germany. A crossroads between Western and Eastern Europe, Berlin boasts a rich and colourful history, and a cultural heritage ...

Jul 2014 | US$525 | Add to cart | View details

Global Briefing

City Travel Briefing: Sydney

Sydney’s tourism fortunes are increasingly dependent on China with the country becoming its top source market in 2013. The new China Tourism Law, which banned shopping tours in October 2013, seems to have a relatively minor impact on China inbound ...

May 2014 | US$525 | Add to cart | View details

Country Report

Tourist Attractions in Hungary

The number of visitors to tourist attractions in Hungary grew by 1% in 2012 while value sales of tourist attractions grew by 3% due to increases in the pricing of entry tickets and growth in the number of inbound visitors, which compensated for the ...

May 2014 | US$900 | Add to cart | View details

Country Report

Tourist Attractions in the Czech Republic

In 2012 tourist attractions saw positive growth in visitor numbers as well as retail value sales, the latter having seen a 1% increase compared to 2011. In 2012 tourist attractions were visited by 38 million people which was 2% more than in the ...

May 2014 | US$900 | Add to cart | View details

Country Report

Tourist Attractions in Romania

During the UEFA Europa League Final, which took place in Bucharest in May 2012, 25,000 Spanish football enthusiasts spent around RON44 million. This contributed to a period of high occupancy rates for hotels, while restaurants and clubs also saw ...

Jan 2014 | US$900 | Add to cart | View details

Country Report

Tourist Attractions in Slovakia

The tourist attractions category continued to see strong growth in 2012. One aspect supporting the growth has been more active marketing from tourist attraction operators. The importance of marketing had been underestimated for a long time. Operators...

Jan 2014 | US$900 | Add to cart | View details

Country Report

Tourist Attractions in Morocco

According to the Moroccan Ministry of Tourism, around 60% of tourists visit Morocco for leisure purposes because of the cultural heritage of the country. Historical buildings like Hassan in Rabat and Al Koutoubia in Marrakech and cities such as Fès ...

Jan 2014 | US$900 | Add to cart | View details

Country Report

Tourist Attractions in South Korea

Amongst the main tourist attractions, casinos saw the highest growth in number of visitors in 2012, and this trend was the same as in 2011. There are a total of 17 casinos in operation, and one is for both South Korean and foreign visitors, Gangwon ...

Jan 2014 | US$900 | Add to cart | View details
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