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Tourist Attractions Market Research

Euromonitor has the world's most comprehensive research on tourist attractions within the travel and tourism industry.

We monitor and analyse industry trends around the world, including in-depth data on market share and market size – from the big picture, qualitative analysis, to specific category data.

Euromonitor data and market analysis allows a complete in-depth understanding of the travel retail market and the greater competitive environment, assisting in strategic development, marketing, mergers and acquisitions, and brand management to help you develop accurate and focused strategies for your business.

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Country Report

Tourist Attractions in Switzerland

While Switzerland is mainly known around the world for the beauty of its Alpine regions, its ski resorts and the high quality of its health and wellness tourism, the country is not at all short many other tourist attractions. In comparison with other...

Dec 2014 | US$900 | Add to cart | View details

Country Report

Tourist Attractions in Morocco

The number of visitors to tourist attractions in Morocco rose by 4% in 2013, while the category increased in current value by 2%.

Dec 2014 | US$900 | Add to cart | View details

Country Report

Tourist Attractions in Austria

Even though there was a strong trend towards health and wellness tourism observable in travel and tourism in Austria towards the end of the review period, tourist attractions still manage to record positive growth in value terms and in the number of ...

Dec 2014 | US$900 | Add to cart | View details

Country Report

Tourist Attractions in Russia

Tourist attractions continue to be actively developed in the country. The number of people visiting tourist attractions increased by 4% in 2013, whilst value sales increased by 7% at current 2013 prices during the year. Russia has always been famous ...

Dec 2014 | US$900 | Add to cart | View details

Country Report

Tourist Attractions in South Korea

Exceeding the average level of growth for total tourist attractions overall in 2013, theatres stood out as the highest achieving category both in terms of visitors and sales value. Within various forms of performing arts, musicals ranked the highest ...

Dec 2014 | US$900 | Add to cart | View details

Country Report

Tourist Attractions in Thailand

A positive performance in terms of visitors to all tourist attractions in Thailand in 2013 was due to a large number of arrivals of 27 million trips as well as an increasing trend for domestic trips. Historic/buildings sites remained as the most ...

Dec 2014 | US$900 | Add to cart | View details

Country Report

Tourist Attractions in Vietnam

The number of visitors to tourist attractions grew by 5% in 2013 whilst current value sales also increased by 8%. Tourist attractions registered higher growth in both number of visitors and current value sales in 2013. However, current value growth ...

Dec 2014 | US$900 | Add to cart | View details

Country Report

Tourist Attractions in the Philippines

Tourist attractions registered a 17% current value growth in 2013 which is slower compared to its 20% value growth in 2012. The decline in growth can be traced to the natural calamities which affected travel within the country by Filipinos and ...

Nov 2014 | US$900 | Add to cart | View details

Country Report

Tourist Attractions in the Czech Republic

The number of tourists who visited tourist attractions in the Czech Republic recorded a slight drop in 2013, declining by 1% which was much milder than in 2012 when a 5% drop was witnessed. Tourist attractions in the Czech Republic are coping with ...

Nov 2014 | US$900 | Add to cart | View details

Country Report

Tourist Attractions in Slovakia

The performance of tourist attractions in Slovakia during 2013 was very positive. With the exception of other tourist attractions, all categories experienced positive growth in terms of both visitor numbers and revenues. Tourist attractions has grown...

Nov 2014 | US$900 | Add to cart | View details

Country Report

Tourist Attractions in France

The various professionals of tourist attractions are rather disappointed by 2013, which was a rather bad year for their industry. The number of visitors to tourist attractions still increased by 1% but nonetheless current value sales declined by 2% ...

Nov 2014 | US$900 | Add to cart | View details

Country Report

Tourist Attractions in Malaysia

Tourism Malaysia made strong effort to promote more tourist attractions, therefore boosting growth of the category. General information on tourist attractions in Malaysia categorised by states can be found online on Tourism Malaysia’s official ...

Nov 2014 | US$900 | Add to cart | View details

Global Briefing

Online Travel Intermediaries: A Fast Changing Competitive Landscape

The online travel intermediaries sector continues to record strong growth globally while its competitive environment is quickly evolving and its players are forced constantly to change their business models to thrive. As technology players are rising...

Nov 2014 | US$1,200 | Add to cart | View details

Country Report

Tourist Attractions in Belgium

Compared to the previous year, 2013 saw an excellent summer, with the temperature reaching 37°C and the number of rainy days being well below average. Many major tourist attractions, such as zoos/aquariums and theme/amusement parks, rely on the ...

Nov 2014 | US$900 | Add to cart | View details

Country Report

Tourist Attractions in Hungary

The number of visitors at tourist attractions grew by a slow 1%, and current value sales recorded 2% growth in 2013. A drop in domestic tourism combined with slowly rising prices of tickets compared to stagnating real wages contributed to the weak ...

Nov 2014 | US$900 | Add to cart | View details

Country Report

Tourist Attractions in India

Tourist attractions in 2013 continued to be primarily driven by visits to historic buildings/sites. India, with its rich heritage and history, continued to attract a large number of travellers due to its architectural styles, from different periods, ...

Nov 2014 | US$900 | Add to cart | View details

Global Briefing

Innovation Airline Trends: Advancing the Airline Industry

In an era of intense competition and a challenging environment surrounding the airline industry, companies are seeking new ways to gain an advantage through innovation. Technology and creativity are driving such innovations, which span across a ...

Nov 2014 | US$1,200 | Add to cart | View details

Country Report

Tourist Attractions in Italy

In 2013 tourist attractions in Italy decreased to €1.3 billion offline value sales, whilst online value sales increased to €24 million. The number of visitors also decreased to 118 million. The main reason for the decrease in the number of visitors ...

Nov 2014 | US$900 | Add to cart | View details

Country Report

Tourist Attractions in Portugal

The category of tourist attractions recorded a weak performance in 2013. Despite positive developments for domestic and inbound flows, many tourists preferred to simply enjoy the country without spending money at tourist attractions.

Nov 2014 | US$900 | Add to cart | View details

Country Report

Tourist Attractions in the United Arab Emirates

Tourist attractions’ growth rate continues to increase year-on-year with a rate of 8% in 2013, up almost one percentage point from the previous year. The category’s performance is also markedly improved from the review period when it recorded a value...

Oct 2014 | US$900 | Add to cart | View details

Global Briefing

City Travel Briefing: Rome

Tourism to Rome recorded a strong performance in 2013, driven by a rise of both inbound flows from the traditional markets of the US, UK, Germany and Japan, and from the emerging markets. Growth is expected to stay steady in the 2014-2019 period, ...

Oct 2014 | US$525 | Add to cart | View details

Country Report

Tourist Attractions in Romania

Tourist attractions in general enjoyed growing sales and visitors in 2013. The numbers of visitors to museums and historical sites increased by 6%, whilst visitors to zoos/aquariums increased by 9%. Museums are increasingly active in promoting ...

Oct 2014 | US$900 | Add to cart | View details

Country Report

Tourist Attractions in Egypt

The trend of visiting museums and historical monuments has waned due to the low international and domestic tourist flow to touristic attractions.

Oct 2014 | US$900 | Add to cart | View details

Country Report

Tourist Attractions in Spain

Tourists’ consumer habits were reflected in tourist attractions in 2013. The decline in domestic tourists’ purchasing power severely influenced the sales levels of tourist attractions in 2013. The reason for not decreasing substantially was the ...

Oct 2014 | US$900 | Add to cart | View details

Country Report

Tourist Attractions in Croatia

Tourist attractions continued to show a positive trend. With almost 11 million visitors in 2013, this category showed stable positive results over the review period. Although there were only marginal shifts in value sales, mainly due to an average ...

Oct 2014 | US$900 | Add to cart | View details

Country Report

Tourist Attractions in South Africa

South Africa continues to attract visitors from all over the world due to a broad range of visitor attractions it possesses. The fact that most of the tourist attractions in South Africa are spread across the country’s vast territory makes it more ...

Oct 2014 | US$900 | Add to cart | View details

Global Briefing

City Travel Briefing: Tokyo

Tokyo’s tourism suffered a sharp drop in demand after the March 2011 earthquake and ensuing nuclear disaster. However, renewed confidence in the destination and the weaker yen, as well as increased flight capacity and reduced visa restrictions, ...

Oct 2014 | US$525 | Add to cart | View details

Country Report

Tourist Attractions in Poland

The performance of tourist attractions in Poland during 2013 depended on the increasing number of visitors to national parks/areas of natural beauty and museums. National parks/areas of natural beauty is the most visited category of tourist ...

Sep 2014 | US$900 | Add to cart | View details

Country Report

Tourist Attractions in Slovenia

Tourist attractions registered positive growth in number of visitors as well as in total sales value, by 1% and 2% respectively. The most important type of tourist attractions remained casinos, with 43% share of total number of visitors and 75% share...

Sep 2014 | US$900 | Add to cart | View details

Country Report

Tourist Attractions in Australia

Visits to Australian tourist attractions rose by 4% in 2013 to reach 145 million, a significant improvement from the 1% growth experienced in 2012, and the largely sluggish performance of tourism attractions each year since 2007. This partially ...

Sep 2014 | US$900 | Add to cart | View details

Country Report

Tourist Attractions in Ireland

Total visitor numbers grew by 2% in 2013, which was by far the strongest performance since 2007 in fact. This did not translate into especially strong calculated sales figures, however, as many tourists were enticed by discounted deals, offered on ...

Sep 2014 | US$900 | Add to cart | View details

Country Report

Tourist Attractions in Germany

In Germany in 2013, both the number of visits and total value sales increased further. The major advantages of tourist attractions in Germany remained their overall quite high number (so that for almost every taste a corresponding attraction can be ...

Sep 2014 | US$900 | Add to cart | View details

Country Report

Tourist Attractions in Saudi Arabia

Tourist attractions showed a positive performance in 2013, with 7% growth in current value terms, despite the fact that the country lacks entertainment venues. Nevertheless, growth was driven by people visiting historic buildings/sites, which reached...

Sep 2014 | US$900 | Add to cart | View details

Country Report

Tourist Attractions in the US

Tourist attractions continued to grow in 2013, with value rising by 3% and volume by 1%. As the overall travel economy has improved, leisure travellers have started to move back towards travel attractions with high entry fees and unit prices on ...

Sep 2014 | US$900 | Add to cart | View details

Country Report

Tourist Attractions in Indonesia

Tourist attractions continue to account for a minor fraction of tourist expenditure in the country (less than 1% of total domestic expenditure and incoming tourist receipts in 2013). Ticket prices in many tourist attractions are still considered ...

Sep 2014 | US$900 | Add to cart | View details

Country Report

Tourist Attractions in the Netherlands

Generally speaking, 2013 was a good year for tourist attractions as the numbers of visitors to tourist attractions and current value sales increased. The increase recorded in the numbers of inbound arrivals was a major driver of this growth, although...

Sep 2014 | US$900 | Add to cart | View details

Country Report

Tourist Attractions in Japan

The number of visitors to tourist attractions in Japan grew by 2% in 2013 to generate current value sales of ¥979.5 billion. Theme/amusement parks posted the fastest current value sales growth of 7% in 2013. This strong growth was thanks to the ...

Sep 2014 | US$900 | Add to cart | View details

Country Report

Tourist Attractions in Venezuela

In 2013, the number of tourist attraction visitors increased by 2% - a decline from the 8% recorded in 2012. The rise in current value sales in 2013 was driven by important increases in spending per person for specific events such as circuses or more...

Sep 2014 | US$900 | Add to cart | View details

Country Report

Tourist Attractions in Taiwan

Arrivals registered a very marginal increase in terms of the number of trips in 2013, largely due to China’s new travel law, implemented to regulate fairer trade between travel agencies and tourists. The new law prohibits travel agencies from ...

Sep 2014 | US$900 | Add to cart | View details

Global Briefing

Travel and the Sharing Economy

The travel sharing economy is host to some of the world’s most famous peer-to-peer brands like Airbnb and Uber. It’s a love-hate relationship as consumers enjoy the convenience and price of renting from peers, whilst travel players have been caught ...

Sep 2014 | US$1,200 | Add to cart | View details

Country Report

Tourist Attractions in Argentina

Tourist attractions were visited by more than 45 million people in 2013, 9% more than in 2012, with expenditure reaching ARS4.2 billion, mainly due to growing domestic tourism flows and increasing prices as a result of high inflation. In addition, in...

Aug 2014 | US$900 | Add to cart | View details

Country Report

Tourist Attractions in Brazil

In 2013, tourist attractions sales increased by a relatively weak 4% to reach R$1,325 million. The uncertain economic environment and increasing indebtedness of middle-income tourists had a negative impact on domestic demand for tourist attractions. ...

Aug 2014 | US$900 | Add to cart | View details

Country Report

Tourist Attractions in Chile

The number of people visiting tourist attractions reduced by 1% in 2013. The main reason for the decline was the reduction in the number of people that visited casinos, which fell by 20% in 2013. The remaining tourist attractions registered growth in...

Aug 2014 | US$900 | Add to cart | View details

Country Report

Tourist Attractions in Singapore

2013 tourist attractions rose in performance based on new attractions and new legislation in Singapore. As Sentosa and Mandai district (Western-part of Singapore) expanded with new nature-themed attractions like River Safari, tourist attractions ...

Aug 2014 | US$900 | Add to cart | View details

Country Report

Tourist Attractions in Turkey

In 2013 the number of people visiting tourist attractions in Turkey increased by 8%, compared with a CAGR of 6% in the review period. The developments in domestic and inbound tourism in the country had a direct effect on the performance of tourist ...

Aug 2014 | US$900 | Add to cart | View details

Country Report

Tourist Attractions in the United Kingdom

There was a significant increase in arrivals to the UK in 2013. The legacy of the London 2012 Olympic Games, alongside focused marketing from VisitBritain in Russia, China and Brazil, certainly played a part in this. Additionally, a number of royal ...

Aug 2014 | US$900 | Add to cart | View details

Country Report

Tourist Attractions in Peru

During 2013, the number of visitors to Machu Picchu increased by 6% as the ancient ruins accounted for 17% of total visits to tourist attractions in Peru. This was followed by Ciudad del Inca, which is located in relatively close proximity to Machu ...

Aug 2014 | US$900 | Add to cart | View details

Global Briefing

Africa Airlines: Redefining the Global Map

Sub-Saharan Africa has been performing strongly in terms of economic development in the last 5 years. Growing transportation infrastructure, new hotel openings and more flight connections are putting the region on the map. The ambitions of local ...

Aug 2014 | US$1,200 | Add to cart | View details

Global Briefing

City Travel Briefing: Delhi

Delhi offers an excellent blend of rich cultural heritage and modern lifestyle. The city is also the venue for important events related to business, sports and entertainment. Increased crime, electoral unrest and rising inflation were some of the ...

Aug 2014 | US$525 | Add to cart | View details

Country Report

Tourist Attractions in Mexico

Compared with the review period, in 2013 tourist attractions observed a significant increase in terms of visitors and sales. This positive performance can probably be explained by an increase in both domestic and incoming tourists, and also by the ...

Jul 2014 | US$900 | Add to cart | View details
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