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Country Report

Australia Flag Tourist Attractions in Australia

| Pages: 34

Price: US$900

About this Report

Executive Summary

TRENDS

  • Visits to Australian tourist attractions declined marginally in 2012, the second consecutive year that the category recorded negative growth. However, the marginal decline recorded in 2012 was still an improvement on the 2% decline recorded in the number of visits to tourist attractions in 2012, a decline which was largely due to the negative influence of the devastating floods which struck Queensland early in the year. With Queensland being overrepresented in terms of tourist attractions as it plays host to both the Great Barrier Reef and the numerous theme parks of the Gold Coast, the advent of a major natural disaster at the peak of the summer holiday season was a severe blow to tourist attractions in Australia overall during 2012. With no major natural disasters compromising demand for tourist attractions in 2012, the category performed slightly better than in 2011.

PROSPECTS

  • The number of visits to tourist attractions in Australia is set to increase at a CAGR of 1% over the forecast period. Some individual tourist attractions categories such as art galleries, museums and zoos/aquariums, however, are set to experience far stronger growth rates. The numbers of visits to art galleries and zoos/aquariums, for instance, are each expected to increase at a CAGR of 5% over the forecast period, while the number of visits to museums is set to increase at a CAGR of 4%. Overall growth in the number of visits to Australia’s tourist attractions over the forecast period is set to be dragged down by the negative growth expected in national parks/areas of natural beauty. The vast distances involved in travelling between Australia’s population centres and the majority of national parks/areas of natural beauty is set to combine with the increasingly hectic and time-constrained lifestyles being led by rising numbers of Australian people to result in declining public interest in national parks/areas of natural beauty generally over the forecast period.

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Overview

Discover the latest market trends and uncover sources of future market growth for the Tourist Attractions industry in Australia with research from Euromonitor's team of in-country analysts.

Find hidden opportunities in the most current research data available, understand competitive threats with our detailed market analysis, and plan your corporate strategy with our expert qualitative analysis and growth projections.

If you're in the Tourist Attractions industry in Australia, our research will save you time and money while empowering you to make informed, profitable decisions.

The Tourist Attractions in Australia market research report includes:

  • Analysis of key supply-side and demand trends
  • Detailed segmentation
  • Historic volumes and values
  • Five year forecasts of market trends and market growth  
  • Robust and transparent market research methodology, conducted in-country

Our market research reports answer questions such as:

  • What is the market size of Tourist Attractions in Australia?
  • What are the leading visitor attractions in Australia?
  • How are casinos performing?
  • Are theme/amusement parks increasing in sales?
  • Is there an increase in visitors to museums?

Why buy this report?

  • Gain competitive intelligence about market leaders
  • Track key industry trends, opportunities and threats
  • Inform your marketing, brand, strategy and market development, sales and supply functions

This industry report originates from Passport, our Travel And Tourism market research database.

Table of Contents

Tourist Attractions in Australia - Category Analysis

HEADLINES

TRENDS

PROSPECTS

CATEGORY DATA

  • Table 1 Tourist Attractions Sales by Category: Value 2007-2012
  • Table 2 Tourist Attractions Visitors by Category 2007-2012
  • Table 3 Tourist Attractions Sales by Channel: Value 2007-2012
  • Table 4 Leading Tourist Attractions by Visitors 2007-2012
  • Table 5 Forecast Tourist Attractions Sales by Category: Value 2012-2017
  • Table 6 Forecast Tourist Attractions Visitors by Category 2012-2017
  • Table 7 Forecast Tourist Attractions Sales by Channel: Value 2012-2017

Travel and Tourism in Australia - Industry Context

EXECUTIVE SUMMARY

The Chinese wave

Outbound goes online

Getting back to business

Baby (boomers), let’s cruise!

60% Virgin buyout brings Tiger back on the prowl

KEY TRENDS AND DEVELOPMENTS

There’s nothing like a good national travel and tourism strategy

The taxing of travel and tourism

Online travel retailing: is it ready to go outbound?

The Sydney Saga Continues

Go west – the FIFO factor

What does China really want?

SWOT

  • Summary 1 Australia: SWOT

DEMAND FACTORS

  • Table 8 Leave Entitlement: Volume 2007-2012
  • Table 9 Holiday Takers by Age: % Breakdown 2007-2012
  • Table 10 Seasonality of Trips 2007-2012

BALANCE OF PAYMENTS

  • Table 11 Balance of Tourism Payments: Value 2007-2012

DEFINITIONS

SOURCES

  • Summary 2 Research Sources

Segmentation

This market research report includes the following:

  • Tourist Attractions
    • Tourist Attractions by Category
      • Art Galleries
      • Casinos
      • Circuses
      • Historic Buildings/Sites
      • Museums
      • National Parks/Areas of Natural Beauty
      • Theatres
      • Theme/Amusement Parks
      • Zoos/Aquariums
      • Other Tourist Attractions
    • Tourist Attractions by Channel
      • Tourist Attractions Online
        • Tourist Attractions Direct Suppliers
        • Tourist Attractions Intermediaries
      • Tourist Attractions Offline

Statistics Included

For each category and subcategory you will receive the following data in Excel format:

From Passport

  • Market Sizes
  • Internet Transactions
  • Leading Visitor Attractions

Market size details:

  • Retail value retail selling price % growth
  • Retail value retail selling price local currency, USD, EUR, GBP, CHF, JPY
  • Retail value retail selling price per capita local currency, USD, EUR, GBP, CHF, JPY
  • Number of people
  • Number of people % growth
  • Number of people per capita
  • Internet transaction value retail selling price % growth
  • Internet transaction value retail selling price local currency, USD, EUR, GBP, CHF, JPY
  • Internet transaction value retail selling price per capita local currency, USD, EUR, GBP, CHF, JPY
  • Offline value retail selling price % growth
  • Offline value retail selling price local currency, USD, EUR, GBP, CHF, JPY
  • Offline value retail selling price per capita local currency, USD, EUR, GBP, CHF, JPY

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