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Country Report

Austria Flag Tourist Attractions in Austria

Price: US$900

About this Report

Executive Summary

TRENDS

  • Even though there was a strong trend towards health and wellness tourism observable in travel and tourism in Austria towards the end of the review period, tourist attractions still manage to record positive growth in value terms and in the number of visitors during 2013. As Austria is a country with a wealth of tradition, history and culture, it is able to offer many attractions to both inbound and domestic tourists, especially in historic buildings/sites, art galleries, museums and theatres. In addition, Austria is also well-known for preserving its heritage and paying very high attention to its national parks and areas of natural beauty. Among other important tourist attractions categories in the country are theme/amusement parks, zoos/aquariums, circuses and casinos.

PROSPECTS

  • Tourist attractions in Austria is expected to remain a very important category for the country’s travel and tourism industry overall throughout the forecast period. In addition to entertainment, domestic cuisine and travel within the country, tourist attractions is expected to remain the focus of the attention of many foreign and domestic tourists in Austria for the foreseeable future. Nevertheless, tourist attractions is set to increase in value by just 1% in constant 2013 terms over the course of the entire forecast period; nevertheless, this is set to be a significantly superior performance to the 4% decline registered in the category over the course of the entire review period. While the number of visitors to tourist attractions in Austria is expected to increase at a CAGR of 1% over the forecast period, in actual terms the number of visitors is expected to increase by around three million people between 2103 and 2018.

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Overview

Discover the latest market trends and uncover sources of future market growth for the Tourist Attractions industry in Austria with research from Euromonitor's team of in-country analysts.

Find hidden opportunities in the most current research data available, understand competitive threats with our detailed market analysis, and plan your corporate strategy with our expert qualitative analysis and growth projections.

If you're in the Tourist Attractions industry in Austria, our research will save you time and money while empowering you to make informed, profitable decisions.

The Tourist Attractions in Austria market research report includes:

  • Analysis of key supply-side and demand trends
  • Detailed segmentation
  • Historic volumes and values
  • Five year forecasts of market trends and market growth  
  • Robust and transparent market research methodology, conducted in-country

Our market research reports answer questions such as:

  • What is the market size of Tourist Attractions in Austria?
  • What are the leading visitor attractions in Austria?
  • How are casinos performing?
  • Are theme/amusement parks increasing in sales?
  • Is there an increase in visitors to museums?

Why buy this report?

  • Gain competitive intelligence about market leaders
  • Track key industry trends, opportunities and threats
  • Inform your marketing, brand, strategy and market development, sales and supply functions

This industry report originates from Passport, our Travel And Tourism market research database.

Table of Contents

Tourist Attractions in Austria - Category Analysis

HEADLINES

TRENDS

PROSPECTS

CATEGORY DATA

  • Table 1 Tourist Attractions Sales by Category: Value 2008-2013
  • Table 2 Tourist Attractions Visitors by Category 2008-2013
  • Table 3 Tourist Attractions Sales by Channel: Value 2008-2013
  • Table 4 Leading Tourist Attractions by Visitors 2008-2013
  • Table 5 Forecast Tourist Attractions Sales by Category: Value 2013-2018
  • Table 6 Forecast Tourist Attractions Visitors by Category 2013-2018
  • Table 7 Forecast Tourist Attractions Sales by Channel: Value 2013-2018

Travel and Tourism in Austria - Industry Context

EXECUTIVE SUMMARY

2013 is a favourable year for travel and tourism in Austria

Austrians increasingly use the internet to book and pay for products and services

Austrians are equally fond of taking leisure holidays at home and abroad

The Holiday in Austria brand is promoted to “established post-materialists”

Favourable outlook for Austria’s travel and tourism industry

SWOT

  • Summary 1 Austria: SWOT

DEMAND FACTORS

  • Table 8 Leave Entitlement: Volume 2008-2013
  • Table 9 Holiday Takers by Age 2008-2013
  • Table 10 Seasonality of Trips: % Breakdown 2008-2013

BALANCE OF PAYMENTS

  • Table 11 Balance of Tourism Payments: Value 2008-2013

SOURCES

  • Summary 2 Research Sources

Segmentation

This market research report includes the following:

  • Tourist Attractions
    • Tourist Attractions by Category
      • Art Galleries
      • Casinos
      • Circuses
      • Historic Buildings/Sites
      • Museums
      • National Parks/Areas of Natural Beauty
      • Theatres
      • Theme/Amusement Parks
      • Zoos/Aquariums
      • Other Tourist Attractions
    • Tourist Attractions by Channel
      • Tourist Attractions Online
        • Tourist Attractions Direct Suppliers
        • Tourist Attractions Intermediaries
      • Tourist Attractions Offline

Statistics Included

For each category and subcategory you will receive the following data in Excel format:

From Passport

  • Market Sizes
  • Internet Transactions
  • Leading Visitor Attractions

Market size details:

  • Retail value retail selling price % growth
  • Retail value retail selling price local currency, USD, EUR, GBP, CHF, JPY
  • Retail value retail selling price per capita local currency, USD, EUR, GBP, CHF, JPY
  • Number of people
  • Number of people % growth
  • Number of people per capita
  • Internet transaction value retail selling price % growth
  • Internet transaction value retail selling price local currency, USD, EUR, GBP, CHF, JPY
  • Internet transaction value retail selling price per capita local currency, USD, EUR, GBP, CHF, JPY
  • Offline value retail selling price % growth
  • Offline value retail selling price local currency, USD, EUR, GBP, CHF, JPY
  • Offline value retail selling price per capita local currency, USD, EUR, GBP, CHF, JPY

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