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Country Report

Austria Flag Tourist Attractions in Austria

| Pages: 18

Price: US$900

About this Report

Executive Summary

TRENDS

  • As inbound and domestic tourism performed well in 2012, tourist attractions registered positive growth. The number of visitors grew by 1% to reach 45 million people. The increased trend towards short trips encouraged Austrian and international tourists look to sample as many tourist attractions as possible in the time available.

PROSPECTS

  • Tourist attractions is expected to see positive development over the forecast period, with the number of visitors set to grow by a 1% CAGR. Tourist attractions such as museums and historical buildings/sites are likely to achieve growth in visitor numbers, benefiting from the ageing population trend. The growing consumer group of best-agers not only has more free time but often a greater interest in such tourist attractions. Older consumers’ increased health consciousness and desire to adopt healthier lifestyles should increase their interest in national parks/areas of natural beauty.

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Overview

Discover the latest market trends and uncover sources of future market growth for the Tourist Attractions industry in Austria with research from Euromonitor's team of in-country analysts.

Find hidden opportunities in the most current research data available, understand competitive threats with our detailed market analysis, and plan your corporate strategy with our expert qualitative analysis and growth projections.

If you're in the Tourist Attractions industry in Austria, our research will save you time and money while empowering you to make informed, profitable decisions.

The Tourist Attractions in Austria market research report includes:

  • Analysis of key supply-side and demand trends
  • Detailed segmentation
  • Historic volumes and values
  • Five year forecasts of market trends and market growth  
  • Robust and transparent market research methodology, conducted in-country

Our market research reports answer questions such as:

  • What is the market size of Tourist Attractions in Austria?
  • What are the leading visitor attractions in Austria?
  • How are casinos performing?
  • Are theme/amusement parks increasing in sales?
  • Is there an increase in visitors to museums?

Why buy this report?

  • Gain competitive intelligence about market leaders
  • Track key industry trends, opportunities and threats
  • Inform your marketing, brand, strategy and market development, sales and supply functions

This industry report originates from Passport, our Travel And Tourism market research database.

Table of Contents

Tourist Attractions in Austria - Category Analysis

HEADLINES

TRENDS

PROSPECTS

CATEGORY DATA

  • Table 1 Tourist Attractions Sales by Category: Value 2007-2012
  • Table 2 Tourist Attractions Visitors by Category 2007-2012
  • Table 3 Tourist Attractions Sales by Channel: Value 2007-2012
  • Table 4 Leading Tourist Attractions by Visitors 2007-2012
  • Table 5 Forecast Tourist Attractions Sales by Category: Value 2012-2017
  • Table 6 Forecast Tourist Attractions Visitors by Category 2012-2017
  • Table 7 Forecast Tourist Attractions Sales by Channel: Value 2012-2017

Travel and Tourism in Austria - Industry Context

EXECUTIVE SUMMARY

More frequent travel but shorter holidays

Record year for MICE

Austrians warm to staycation

Record year for city tourism

The internet is expected to shape growth within travel and tourism

KEY TRENDS AND DEVELOPMENTS

Record year for arrivals and overnight stays despite the global economic slowdown

National tourism strategy

Online travel retail continues to grow, albeit at a slower pace

Sustainability is on the National Tourism Agenda

Asian tourists are flocking to Austria in unprecedented numbers

The postmodern tourist is a downshifter

SWOT

  • Summary 1 Austria: SWOT

DEMAND FACTORS

  • Table 8 Leave Entitlement: Volume 2007-2012
  • Table 9 Holiday Takers by Age: % Breakdown 2007-2012
  • Table 10 Seasonality of Trips 2007-2012

BALANCE OF PAYMENTS

  • Table 11 Balance of Tourism Payments: Value 2007-2012

SOURCES

  • Summary 2 Research Sources

Segmentation

This market research report includes the following:

  • Tourist Attractions
    • Tourist Attractions by Category
      • Art Galleries
      • Casinos
      • Circuses
      • Historic Buildings/Sites
      • Museums
      • National Parks/Areas of Natural Beauty
      • Theatres
      • Theme/Amusement Parks
      • Zoos/Aquariums
      • Other Tourist Attractions
    • Tourist Attractions by Channel
      • Tourist Attractions Online
        • Tourist Attractions Direct Suppliers
        • Tourist Attractions Intermediaries
      • Tourist Attractions Offline

Statistics Included

For each category and subcategory you will receive the following data in Excel format:

From Passport

  • Market Sizes
  • Internet Transactions
  • Leading Visitor Attractions

Market size details:

  • Retail value retail selling price % growth
  • Retail value retail selling price local currency, USD, EUR, GBP, CHF, JPY
  • Retail value retail selling price per capita local currency, USD, EUR, GBP, CHF, JPY
  • Number of people
  • Number of people % growth
  • Number of people per capita
  • Internet transaction value retail selling price % growth
  • Internet transaction value retail selling price local currency, USD, EUR, GBP, CHF, JPY
  • Internet transaction value retail selling price per capita local currency, USD, EUR, GBP, CHF, JPY
  • Offline value retail selling price % growth
  • Offline value retail selling price local currency, USD, EUR, GBP, CHF, JPY
  • Offline value retail selling price per capita local currency, USD, EUR, GBP, CHF, JPY

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