- After massive casino openings which started in 2008, the performance of tourist attractions – both in terms of value sales and number of visitors – recorded very high growth rates every year. The current value sales of casinos in Chile increased by a CAGR of 254% in the review period 2007-2012, showing signs of being a high profit and flourishing industry. In 2012 the performance was still very positive, recording 17% growth in current value terms to reach CLP290.9 billion. The increases in the disposable incomes of Chileans and the growing number of Brazilian tourists arriving in the country were behind the strong performance of casinos. On the other hand, despite not being high-profit activities, circuses and museums led growth in the number of visitors in 2012. Whilst the former increased by 21% in 2012 to reach 309,000 visitors, the latter rose to 1.8 million visitors. The government programmes to increase access to cultural activities for all population segments were behind this performance, particularly free circus shows and advertising campaigns for museums in public schools and universities.
- Tourist attractions is set to increase by a CAGR of 4% in constant value terms over the forecast period, driven mostly by the performance of casinos. It is expected that casinos will increase only gradually in constant value terms, as it is reaching maturity. In addition, strong competition between casinos means that they are expected to fight for the same audience – without major critical mass growth. The Superintendence of Casinos called in 2013 for public bidding for the last casino legally allowed (24 in total), which needs to be located in Valparaiso, Bio Bio or Los Lagos regions. This will end the period of opening casinos in Chile, and is expected to be a growth stability factor.
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The Tourist Attractions in Chile market research report includes:
- Analysis of key supply-side and demand trends
- Detailed segmentation
- Historic volumes and values
- Five year forecasts of market trends and market growth
- Robust and transparent market research methodology, conducted in-country
Our market research reports answer questions such as:
- What is the market size of Tourist Attractions in Chile?
- What are the leading visitor attractions in Chile?
- How are casinos performing?
- Are theme/amusement parks increasing in sales?
- Is there an increase in visitors to museums?
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This industry report originates from Passport, our Travel And Tourism market research database.
Table of Contents
Tourist Attractions in Chile - Category Analysis
- Table 1 Tourist Attractions Sales by Category: Value 2007-2012
- Table 2 Tourist Attractions Visitors by Category 2007-2012
- Table 3 Tourist Attractions Sales by Channel: Value 2007-2012
- Table 4 Leading Tourist Attractions by Visitors 2007-2012
- Table 5 Forecast Tourist Attractions Sales by Category: Value 2012-2017
- Table 6 Forecast Tourist Attractions Visitors by Category 2012-2017
- Table 7 Forecast Tourist Attractions Sales by Channel: Value 2012-2017
Travel and Tourism in Chile - Industry Context
Travel and tourism grows despite international economic crisis
In-country expenditure reaches a historic high
Private investment drives the expansion of tourism
Neighbouring countries lead arrivals to Chile
LAN and TAM complete their merger and are ready to start as LATAM in 2013
KEY TRENDS AND DEVELOPMENTS
Marketing and PR activities are the core of the national tourism strategy
Lack of public policy for travel and tourism compromises future sustainability
Demand aggregators and flight sales lead the growth of online travel
Argentina and Brazil lead inbound tourism
Salary growth and easy access to credit allow Chileans to spend more on travel and tourism
LATAM Airlines merger set to start integration and synergies over 2013
- Table 8 Leave Entitlement: Volume 2007-2012
- Table 9 Holiday Takers by Age: % Breakdown 2007-2012
- Table 10 Seasonality of Trips 2007-2012
BALANCE OF PAYMENTS
- Table 11 Balance of Tourism Payments: Value 2007-2012
- Summary 2 Research Sources