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Country Report

Tourist Attractions in Denmark

| Pages: 19

Price: US$900

About this Report

Executive Summary

TRENDS

  • Tourists and residents in Denmark are daily met with a broad selection of entertainment and education opportunities; ranging from a swim in Copenhagen harbour to dining at fashionable gourmet restaurants, the fun to have sometimes seems endless. In this context, tourist attractions must fight hard to gain attention and do so by constantly developing their products and - in the case of art galleries and museums - by offering special, spectacular, temporary exhibitions. One example of this is the art gallery AROS’ investment in a temporary exhibition of central works by Edvard Munch – an exhibition that cost twice as much to arrange as the galleries previous major exhibitions and attracted a record-breaking number of 280,000 visitors.

PROSPECTS

  • A number of new major attractions are in the pipeline in Denmark. In March 2013 the former national aquarium re-opened in a brand new building under the name “Den blå planet” (The Blue Planet), displaying more than 20,000 fish and other animals. Danmarks Borgcenter (Danish Castle Centre) in Vordingborg will open in autumn 2013 with exhibitions about the Danish castles and the monarchy of the middle ages, while autumn 2014 will bring the re-opening of Moesgård museum in a brand new building created by the world-famous Henning Larsen Architects. Thus, the forecast period will set out on the same track of intense product development and heavy investments which characterised the review period.

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Overview

Discover the latest market trends and uncover sources of future market growth for the Tourist Attractions industry in Denmark with research from Euromonitor's team of in-country analysts.

Find hidden opportunities in the most current research data available, understand competitive threats with our detailed market analysis, and plan your corporate strategy with our expert qualitative analysis and growth projections.

If you're in the Tourist Attractions industry in Denmark, our research will save you time and money while empowering you to make informed, profitable decisions.

The Tourist Attractions in Denmark market research report includes:

  • Analysis of key supply-side and demand trends
  • Detailed segmentation
  • Historic volumes and values
  • Five year forecasts of market trends and market growth  
  • Robust and transparent market research methodology, conducted in-country

Our market research reports answer questions such as:

  • What is the market size of Tourist Attractions in Denmark?
  • What are the leading visitor attractions in Denmark?
  • How are casinos performing?
  • Are theme/amusement parks increasing in sales?
  • Is there an increase in visitors to museums?

Why buy this report?

  • Gain competitive intelligence about market leaders
  • Track key industry trends, opportunities and threats
  • Inform your marketing, brand, strategy and market development, sales and supply functions

This industry report originates from Passport, our Travel And Tourism market research database.

Table of Contents

Tourist Attractions in Denmark - Category Analysis

HEADLINES

TRENDS

PROSPECTS

CATEGORY DATA

  • Table 1 Tourist Attractions Sales by Category: Value 2007-2012
  • Table 2 Tourist Attractions Visitors by Category 2007-2012
  • Table 3 Tourist Attractions Sales by Channel: Value 2007-2012
  • Table 4 Leading Tourist Attractions by Visitors 2007-2012
  • Table 5 Forecast Tourist Attractions Sales by Category: Value 2012-2017
  • Table 6 Forecast Tourist Attractions Visitors by Category 2012-2017
  • Table 7 Forecast Tourist Attractions Sales by Channel: Value 2012-2017

Travel and Tourism in Denmark - Industry Context

EXECUTIVE SUMMARY

Outgoing tourism generally unaffected by economic slowdown

The Germans continue turning their back on Danish coastal tourism

Copenhagen the new growth engine

The longed-for VAT-reduction rejected by parliament

Growing political focus on tourism positively impacts forecast performance

Increased focus on tourism as a potential growth area for Denmark

Legislative environment: Small steps in the right direction

Online travel becomes a competitive factor

For Danes, travelling is a must

From coast to Copenhagen – strengths and weaknesses in Danish tourism

Need for investment in the “people power” of Danish tourism

SWOT

  • Summary 1 Denmark: SWOT

DEMAND FACTORS

  • Table 8 Leave Entitlement: Volume 2007-2012
  • Table 9 Holiday Takers by Age: % Breakdown 2007-2012
  • Table 10 Seasonality of Trips 2007-2012

BALANCE OF PAYMENTS

  • Table 11 Balance of Tourism Payments: Value 2007-2012

SOURCES

  • Summary 2 Research Sources

Segmentation

This market research report includes the following:

  • Tourist Attractions
    • Tourist Attractions by Category
      • Art Galleries
      • Casinos
      • Circuses
      • Historic Buildings/Sites
      • Museums
      • National Parks/Areas of Natural Beauty
      • Theatres
      • Theme/Amusement Parks
      • Zoos/Aquariums
      • Other Tourist Attractions
    • Tourist Attractions by Channel
      • Tourist Attractions Online
        • Tourist Attractions Direct Suppliers
        • Tourist Attractions Intermediaries
      • Tourist Attractions Offline

Statistics Included

For each category and subcategory you will receive the following data in Excel format:

From Passport

  • Market Sizes
  • Internet Transactions
  • Leading Visitor Attractions

Market size details:

  • Retail value retail selling price % growth
  • Retail value retail selling price local currency, USD, EUR, GBP, CHF, JPY
  • Retail value retail selling price per capita local currency, USD, EUR, GBP, CHF, JPY
  • Number of people
  • Number of people % growth
  • Number of people per capita
  • Internet transaction value retail selling price % growth
  • Internet transaction value retail selling price local currency, USD, EUR, GBP, CHF, JPY
  • Internet transaction value retail selling price per capita local currency, USD, EUR, GBP, CHF, JPY
  • Offline value retail selling price % growth
  • Offline value retail selling price local currency, USD, EUR, GBP, CHF, JPY
  • Offline value retail selling price per capita local currency, USD, EUR, GBP, CHF, JPY

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