- Tourists and residents in Denmark are daily met with a broad selection of entertainment and education opportunities; ranging from a swim in Copenhagen harbour to dining at fashionable gourmet restaurants, the fun to have sometimes seems endless. In this context, tourist attractions must fight hard to gain attention and do so by constantly developing their products and - in the case of art galleries and museums - by offering special, spectacular, temporary exhibitions. One example of this is the art gallery AROS’ investment in a temporary exhibition of central works by Edvard Munch – an exhibition that cost twice as much to arrange as the galleries previous major exhibitions and attracted a record-breaking number of 280,000 visitors.
- A number of new major attractions are in the pipeline in Denmark. In March 2013 the former national aquarium re-opened in a brand new building under the name “Den blå planet” (The Blue Planet), displaying more than 20,000 fish and other animals. Danmarks Borgcenter (Danish Castle Centre) in Vordingborg will open in autumn 2013 with exhibitions about the Danish castles and the monarchy of the middle ages, while autumn 2014 will bring the re-opening of Moesgård museum in a brand new building created by the world-famous Henning Larsen Architects. Thus, the forecast period will set out on the same track of intense product development and heavy investments which characterised the review period.
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Discover the latest market trends and uncover sources of future market growth for the Tourist Attractions industry in Denmark with research from Euromonitor's team of in-country analysts.
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The Tourist Attractions in Denmark market research report includes:
- Analysis of key supply-side and demand trends
- Detailed segmentation
- Historic volumes and values
- Five year forecasts of market trends and market growth
- Robust and transparent market research methodology, conducted in-country
Our market research reports answer questions such as:
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- What are the leading visitor attractions in Denmark?
- How are casinos performing?
- Are theme/amusement parks increasing in sales?
- Is there an increase in visitors to museums?
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This industry report originates from Passport, our Travel And Tourism market research database.
Table of Contents
Tourist Attractions in Denmark - Category Analysis
- Table 1 Tourist Attractions Sales by Category: Value 2007-2012
- Table 2 Tourist Attractions Visitors by Category 2007-2012
- Table 3 Tourist Attractions Sales by Channel: Value 2007-2012
- Table 4 Leading Tourist Attractions by Visitors 2007-2012
- Table 5 Forecast Tourist Attractions Sales by Category: Value 2012-2017
- Table 6 Forecast Tourist Attractions Visitors by Category 2012-2017
- Table 7 Forecast Tourist Attractions Sales by Channel: Value 2012-2017
Travel and Tourism in Denmark - Industry Context
Outgoing tourism generally unaffected by economic slowdown
The Germans continue turning their back on Danish coastal tourism
Copenhagen the new growth engine
The longed-for VAT-reduction rejected by parliament
Growing political focus on tourism positively impacts forecast performance
Increased focus on tourism as a potential growth area for Denmark
Legislative environment: Small steps in the right direction
Online travel becomes a competitive factor
For Danes, travelling is a must
From coast to Copenhagen – strengths and weaknesses in Danish tourism
Need for investment in the “people power” of Danish tourism
- Table 8 Leave Entitlement: Volume 2007-2012
- Table 9 Holiday Takers by Age: % Breakdown 2007-2012
- Table 10 Seasonality of Trips 2007-2012
BALANCE OF PAYMENTS
- Table 11 Balance of Tourism Payments: Value 2007-2012
- Summary 2 Research Sources