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Country Report

Tourist Attractions in Greece

| Pages: 20

Price: US$900

About this Report

Executive Summary

TRENDS

  • Tourist attractions value sales decreased by 45% over the review period from €830 million to €458 million, while the number of visitors fell only slightly in comparison, with a drop of 2% over the review period as a whole. This signified a downturn in average ticket price from €37 in 2007 to €21 in 2012. Attractions have had to lower prices in order to entice consumers to spend, as many visitors to the country cut back on their holiday budgets due to economic difficulties in their own countries.

PROSPECTS

  • As international arrivals are expected to grow, while the economic crisis in the domestic market will continue to impact tourist numbers, the number of visitors to tourist attractions is expected to grow moderately, at a CAGR of 2% over the forecast period. However, reflecting falling average ticket prices, constant value sales will continue to decline, at a CAGR of 1%.

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Overview

Discover the latest market trends and uncover sources of future market growth for the Tourist Attractions industry in Greece with research from Euromonitor's team of in-country analysts.

Find hidden opportunities in the most current research data available, understand competitive threats with our detailed market analysis, and plan your corporate strategy with our expert qualitative analysis and growth projections.

If you're in the Tourist Attractions industry in Greece, our research will save you time and money while empowering you to make informed, profitable decisions.

The Tourist Attractions in Greece market research report includes:

  • Analysis of key supply-side and demand trends
  • Detailed segmentation
  • Historic volumes and values
  • Five year forecasts of market trends and market growth  
  • Robust and transparent market research methodology, conducted in-country

Our market research reports answer questions such as:

  • What is the market size of Tourist Attractions in Greece?
  • What are the leading visitor attractions in Greece?
  • How are casinos performing?
  • Are theme/amusement parks increasing in sales?
  • Is there an increase in visitors to museums?

Why buy this report?

  • Gain competitive intelligence about market leaders
  • Track key industry trends, opportunities and threats
  • Inform your marketing, brand, strategy and market development, sales and supply functions

This industry report originates from Passport, our Travel And Tourism market research database.

Table of Contents

Tourist Attractions in Greece - Category Analysis

HEADLINES

TRENDS

PROSPECTS

CATEGORY DATA

  • Table 1 Tourist Attractions Sales by Category: Value 2007-2012
  • Table 2 Tourist Attractions Visitors by Category 2007-2012
  • Table 3 Tourist Attractions Sales by Channel: Value 2007-2012
  • Table 4 Leading Tourist Attractions by Visitors 2007-2012
  • Table 5 Forecast Tourist Attractions Sales by Category: Value 2012-2017
  • Table 6 Forecast Tourist Attractions Visitors by Category 2012-2017
  • Table 7 Forecast Tourist Attractions Sales by Channel: Value 2012-2017

Travel and Tourism in Greece - Industry Context

EXECUTIVE SUMMARY

Political instability reflects on inbound tourism

Leisure tourism proves more resilient than business tourism

New body to market Greek tourism

Changes in air transport in Greece

Hotels struggling to survive

KEY TRENDS AND DEVELOPMENTS

National tourism strategy

Legislative environment

Online travel

Public-private partnership

Gastronomy tourism

Aegean Airlines to acquire Olympic Airways

SWOT

  • Summary 1 Greece: SWOT

DEMAND FACTORS

  • Table 8 Leave Entitlement: Volume 2007-2012
  • Table 9 Holiday Takers by Age: % Breakdown 2007-2012
  • Table 10 Seasonality of Trips 2007-2012

BALANCE OF PAYMENTS

  • Table 11 Balance of Tourism Payments: Value 2007-2012

SOURCES

  • Summary 2 Research Sources

Segmentation

This market research report includes the following:

  • Tourist Attractions
    • Tourist Attractions by Category
      • Art Galleries
      • Casinos
      • Circuses
      • Historic Buildings/Sites
      • Museums
      • National Parks/Areas of Natural Beauty
      • Theatres
      • Theme/Amusement Parks
      • Zoos/Aquariums
      • Other Tourist Attractions
    • Tourist Attractions by Channel
      • Tourist Attractions Online
        • Tourist Attractions Direct Suppliers
        • Tourist Attractions Intermediaries
      • Tourist Attractions Offline

Statistics Included

For each category and subcategory you will receive the following data in Excel format:

From Passport

  • Market Sizes
  • Internet Transactions
  • Leading Visitor Attractions

Market size details:

  • Retail value retail selling price % growth
  • Retail value retail selling price local currency, USD, EUR, GBP, CHF, JPY
  • Retail value retail selling price per capita local currency, USD, EUR, GBP, CHF, JPY
  • Number of people
  • Number of people % growth
  • Number of people per capita
  • Internet transaction value retail selling price % growth
  • Internet transaction value retail selling price local currency, USD, EUR, GBP, CHF, JPY
  • Internet transaction value retail selling price per capita local currency, USD, EUR, GBP, CHF, JPY
  • Offline value retail selling price % growth
  • Offline value retail selling price local currency, USD, EUR, GBP, CHF, JPY
  • Offline value retail selling price per capita local currency, USD, EUR, GBP, CHF, JPY

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