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Global Briefing

Toys and Games 2010: Trends, Developments and Prospects

Dec 2009

Price: US$2,000

About this Report

About this Report

This report outlines the performance of Toys and Games products both at regional and global levels. In order to provide the full understanding of the industry, key issues and new product developments as well as channel and competitive landscape analysis were presented. Finally, future trends and prospects were also added to give the projected direction over the forecast period.


What this report includes

  • Up-to-the minute analysis of the latest trends in the industry
  • New product development, forecasts and other themes
  • Unique graphics and illustrated case studies
  • Most recent brand and company news
  •  New insight into the size and shape of the market

Why buy this report

  • Clear, concise powerpoint format makes it easy to digest
  • Leading industry opinion keeps you abreast of latest news and trends
  • Forward-looking outlook on a category, market or issue affecting the industry
  • Latest five year forecasts assess how the market is predicted to develop
  • Understand the competitive environment, the leading players and brands

Delivery format

PDF/PPT
Downloadable from MyPages

Table of Contents

Table of Contents

Scope of the Report

Scope

Global Performance

Negative Growth for Overall Toys and Games in 2009

Traditional Toys and Games Suffer

Largest Markets for Toys and Games

Top Countries in Terms of Per Capita Consumption

Category Analysis

Activity/Construction Takes the Lead

Stagnant Sales in Overall Video Games

Regional Analysis

Toys and Games Value Sales by Region in 2009

UK, France and Belgium the Most Dynamic Markets in WE

International Manufacturers Lead Sales in Eastern Europe

North America is the Biggest Market in 2009

Mexico and Brazil Dominate Sales in Latin America

China and Japan are the Largest Markets in the Asia Pacific

Dynamic Growth until 2009 in Australasia

Video Games Drives Sales in Middle East and Africa

BRICs Continue to Grow in 2009

Channel Analysis

Store-based Channels Lose, Mass Retailers Gain

Leisure & Personal Goods Retailers – Still Important

Mixed Specialists - Key Channels in a Number of Markets

GameStop Challenges Wal-Mart

Mixes Retailers Expand, Specialist Stores Diversify

Internet and Home Shopping Enjoy Growing Popularity

Discount Stores Show Potential

Store-based Retailing Continued to Dominate

Key Market Issues

Economic Setbacks and Changing Demographics

Manufacturers Expand Their Target Group in Video Games

New Laws Affect the Industry

Innovative Stores for Toys and Games

Collaboration Strategies Among Manufacturers

Traditional Toys and Games that Sell

Successful Launches in Video Games

Competitive Landscape

Nintendo Leads Global Toys and Games Sales

Top Five Video Game Companies in 2008

Nintendo, Sony and Microsoft - Leaders in the Industry

Market Strategies of Leading TG Manufacturers

Top Toys and Games Manufacturers in Western Europe

Biggest Players in Eastern Europe

Top Players in North America

Biggest Manufacturers in Latin America

Top Players in Asia Pacific

Biggest Toys and Games Companies in Australasia

Largest Manufacturers in Middle East and Africa

New Product Developments

Manufacturers in WE Increasingly Target Youngsters

Low-priced Products Become Popular in Eastern Europe

Licensing is Important in New Games in North America

TV and Movie Characters Popular in New Launches in LA

New Toys Based on Technology and Licensing in Asia Pacific

New Launches are Supported by TV in Australasia

New Launches During Holidays in Middle East and Africa

Future Trends and Prospects

Eco-Friendly, Interactive Products to Drive Sales

Baby Toys to Sustain Growth

Next-Generation Consoles to Secure Consumer Demand

Local Players to Thrive, Game Piracy to Challenge the Market

Popular Characters to Help Sales

Competition to Intensify, Casual Gaming Becoming Popular

Challenges Ahead

New Products to Watch Out Beyond 2010

Samples

Toys  Games - Trends, Developments, Prospects.jpg

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