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Global Briefing

Toys and Games: How Demographics and Income Shape Demand

Sep 2011

Price: US$2,000

About this Report

About this Report

Although the world’s child population has been declining, this will be a short-lived phenomenon. The trend towards smaller families in many markets ties in with other cultural and income shifts that actually stand the global toys and games market in good stead. As two key determinants of demand this briefing analyses demographic and income trends to understand their impact on toys and games sales in the future.


What this report includes

  • Up-to-the minute analysis of the latest trends in the industry
  • New product development, forecasts and other themes
  • Unique graphics and illustrated case studies
  • Most recent brand and company news
  • New insight into the size and shape of the market

Why buy this report

  • Clear, concise powerpoint format makes it easy to digest
  • Leading industry opinion keeps you abreast of latest news and trends
  • Forward-looking outlook on a category, market or issue affecting the industry
  • Latest five year forecasts assess how the market is predicted to develop
  • Understand the competitive environment, the leading players and brands

Delivery format

PDF/PPT
Downloadable from MyPages

Table of Contents

Table of Contents

Introduction

Scope

Key findings

Demographics Fundamentals

Shrinking global child population is a short-lived phenomenon

Where do 0-14 year-olds live?

Where are 0-4 , 5-9 and 10-14 year-olds?

The world’s young population is set to grow

How do Demographics Shape Toy Spending?

More children means more spend?

Case study: Toy alternatives in South Korea

Toy alternatives

Case study: Pre-school sales dominate in China

Still room for growth

How do Demographics Shape Toy Spending ?

Pre-school toy sales

Case study: Effects of demographics in 3 largest European markets

Impacts of demographics

Effects of demographics in biggest toy markets in Europe

Later families

Effects of later families on toys spend

More late families in Eastern Europe by 2020

Higher educational attainment and working women

Employed female population: key country trends

Employed female population: future focus

Government family policies and welfare provision (1)

Government family policies and welfare provision (2)

Single parent households

Fertility rates

Fertility rates in 2020

Gender preferences: still different for girls (1)

Gender preferences: still different for girls (2)

The Effect of Income on Toys and Games

Which countries are shaping up?

Higher the income higher the video game console penetration

Case study: Poland

What is the market potential?

Console penetration linked to richest 30% of the population

Ageing Opportunity

Ageing population: opportunity or threat?

Overview and key country specifics

Case study: Japan

Toys are no longer just for children

Population by age

Case Study: US

Ageing population creates new prospects on toy sales

Youth dependency

So, what does it mean for the industry?

Wrap Up

Impact

Samples

TandG-How demographicsandincomeshapedemand.jpg

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