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Global Briefing

Toys and games: how demographics and income shape demand

Sep 2011

Price: US$2,000

About this Report

About this Report

Although the world’s child population has been declining, this will be a short-lived phenomenon. The trend towards smaller families in many markets ties in with other cultural and income shifts that actually stand the global toys and games market in good stead. As two key determinants of demand this briefing analyses demographic and income trends to understand their impact on toys and games sales in the future.

What this report includes

  • Up-to-the minute analysis of the latest trends in the industry
  • New product development, forecasts and other themes
  • Unique graphics and illustrated case studies
  • Most recent brand and company news
  • New insight into the size and shape of the market

Why buy this report

  • Clear, concise powerpoint format makes it easy to digest
  • Leading industry opinion keeps you abreast of latest news and trends
  • Forward-looking outlook on a category, market or issue affecting the industry
  • Latest five year forecasts assess how the market is predicted to develop
  • Understand the competitive environment, the leading players and brands

Delivery format

PDF/PPT
Downloadable from MyPages

Table of Contents

Table of Contents

Introduction

Scope

  • Introduction

Key findings

  • Introduction

Demographics Fundamentals

Shrinking global child population is a short-lived phenomenon

  • Demographics Fundamentals

Where do 0-14 year-olds live?

  • Demographics Fundamentals

Where are 0-4 , 5-9 and 10-14 year-olds?

  • Demographics Fundamentals

The world’s young population is set to grow

  • Demographics Fundamentals

How do Demographics Shape Toy Spending?

More children means more spend?

  • How do Demographics Shape Toy Spending?

Case study: Toy alternatives in South Korea

  • How do Demographics Shape Toy Spending?

Toy alternatives

  • How do Demographics Shape Toy Spending?

Case study: Pre-school sales dominate in China

  • How do Demographics Shape Toy Spending?

Still room for growth

  • How do Demographics Shape Toy Spending?

How do Demographics Shape Toy Spending ?

Pre-school toy sales

  • How do Demographics Shape Toy Spending ?

Case study: Effects of demographics in 3 largest European markets

  • How do Demographics Shape Toy Spending?

Impacts of demographics

  • How do Demographics Shape Toy Spending?

Effects of demographics in biggest toy markets in Europe

  • How do Demographics Shape Toy Spending?

Later families

  • How do Demographics Shape Toy Spending?

Effects of later families on toys spend

  • How do Demographics Shape Toy Spending?

More late families in Eastern Europe by 2020

  • How do Demographics Shape Toy Spending?

Higher educational attainment and working women

  • How do Demographics Shape Toy Spending?

Employed female population: key country trends

  • How do Demographics Shape Toy Spending?

Employed female population: future focus

  • How do Demographics Shape Toy Spending?

Government family policies and welfare provision (1)

  • How do Demographics Shape Toy Spending?

Government family policies and welfare provision (2)

  • How do Demographics Shape Toy Spending?

Single parent households

  • How do Demographics Shape Toy Spending?

Fertility rates

  • How do Demographics Shape Toy Spending?

Fertility rates in 2020

  • How do Demographics Shape Toy Spending?

Gender preferences: still different for girls (1)

  • How do Demographics Shape Toy Spending?

Gender preferences: still different for girls (2)

  • How do Demographics Shape Toy Spending?

The Effect of Income on Toys and Games

Which countries are shaping up?

  • The Effect of Income on Toys and Games

Higher the income higher the video game console penetration

  • The Effect of Income on Toys and Games

Case study: Poland

  • The Effect of Income on Toys and Games

What is the market potential?

  • The Effect of Income on Toys and Games

Console penetration linked to richest 30% of the population

  • The Effect of Income on Toys and Games

Ageing Opportunity

Ageing population: opportunity or threat?

  • Ageing Opportunity

Overview and key country specifics

  • Ageing Opportunity

Case study: Japan

  • Ageing Opportunity

Toys are no longer just for children

  • Ageing Opportunity

Population by age

  • Ageing Opportunity

Case Study: US

  • Ageing Opportunity

Ageing population creates new prospects on toy sales

  • Ageing Opportunity

Youth dependency

  • Ageing Opportunity

So, what does it mean for the industry?

  • Ageing Opportunity

Wrap Up

Impact

  • Wrap Up

Samples

TandG-How demographicsandincomeshapedemand.jpg

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