2022 was a challenging transition year for toys and games. Pandemic-driven growth rates for most categories in traditional toys and games as well as video games eased back to historical norms as consumers largely returned to pre-pandemic lifestyles and schools were less disrupted as COVID-19 rates declined and governments rolled back COVID-19 safety measures.
In 2022, toys and games witnessed several key trends. First, the licensing of trending and popular properties by traditional toys and games manufacturers continued to be a crucial strategy for driving value growth.
In 2022, the toys and games competitive landscape witnessed several notable developments. Canadian toy retailer Mastermind Toys embarked on a venture into private label, launching their own brand in the middle of the year.
In 2022, the landscape of retail and consumer behaviour experienced notable shifts within the toys and games industry. E-commerce sales growth, although witnessing a significant slowdown compared to the peak of the pandemic, continued to surpass pre-pandemic levels.
Looking ahead to the forecast period, several key trends are expected to shape the toys and games industry. Growth is expected to normalise following the pandemic-driven increases in 2020 and 2021, as well as the decline experienced in 2022.
Delivery:
Files are delivered directly into your account soon after payment is received and any tax is certification is verified (where applicable).
This report comes in PDF with additional info in Excel included.
Understand the latest market trends and future growth opportunities for the Toys and Games industry in Canada with research from Euromonitor International's team of in-country analysts – experts by industry and geographic specialisation.
Key trends are clearly and succinctly summarised alongside the most current research data available. Understand and assess competitive threats and plan corporate strategy with our qualitative analysis, insight and confident growth projections.
Data and analysis in this report provides further detailed coverage dedicated to the following key categories, where applicable:
If you're in the Toys and Games industry in Canada, our research will help you to make informed, intelligent decisions; to recognise and profit from opportunity, or to offer resilience amidst market uncertainty.
Toys and Games
This is the aggregation of traditional toys and games and video games.
See All of Our DefinitionsThis report originates from Passport, our Toys and Games research and analysis database.
If you purchase a report that is updated in the next 60 days, we will send you the new edition and data extraction Free!