The market is dominated by foreign suppliers, as imports account for 84.3% of total market size in 2022. Households drive market demand, with household spending representing 93.3% of total demand in 2022. France has the third largest market size for toys and games regionally, with demand reaching USD7.8 billion in 2022. Blizzard Entertainment SAS is the largest company in France, generating 48.7% of the industry’s total production value in 2022. The industry is concentrated, with the top five companies generating 86.3% of total production value in 2022. The total number of companies decreases in 2022, to 2,473 units. The costs of the industry decrease by 5.5% in 2022, largely driven by declining labour costs. The industry’s profitability decreases and stands at -0.1% of production value in 2022, the 20th highest regionally. The industry’s exports share increases in 2022 to 51.4% of total production output. With production value of USD219 million, France accounts for 2.1% of the Western Europe total in 2022.
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This Euromonitor industrial report provides unique information on Toys and Games in France: ISIC 3694. With this industrial report, you’ll be able to explore the industry from its sources of supply to its buyers. The Toys and Games in France: ISIC 3694 report includes: Industry datagraphics including production data, exports, imports, cost structure, and profitability
Household Goods is an aggregation of Furniture, Jewellery and Related Articles, Musical Instruments; Imitation Jewellery, Brushes and Other Personal Items, Sports Goods, Toys and Games, Watches and Clocks.
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