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Country Report

France Flag Toys and Games in France

| Pages: 49

Price: US$1,100

About this Report

EXECUTIVE SUMMARY

Better performance compared with 2012, driven by successful novelties

Toys and games performed better in 2013 compared with the previous year. Overall current value sales were stable in 2013, whilst they declined in 2012. Video games continued to decrease, but at a slower rate. The launch of new static video game consoles, notably PlayStation 4 (Sony Computer Entertainment France) and Xbox One (Microsoft France) brought some dynamism to this category. The strong success of Grand Theft Auto V also helped to boost its performance. Traditional toys and games saw low but positive current value growth in 2013, whilst it saw a decline in the previous year. Even if there was no real substitute for Hasbro’s Beyblade, some novelties were successful and drove sales, such as VTech tablets, Furby from Hasbro and Monster High from Mattel. Some other manufacturers also managed to perform well, such as Lego and Playmobil, and Asmodee Group with its new Dobble card game.

Further decline for licensed traditional toys and games

The value share of licensed traditional toys and games was on an upwards trend between 2008 and 2011. Since then, non-licensed products have performed better. In 2013, the decrease in the value share of licensed traditional toys and games was due to the poor economic context, which encouraged consumers to purchase non-licensed products because they are cheaper. There was also a lack of successful licensed novelties able to drive overall sales as Hasbro’s Beyblade did in 2011.

Nintendo and Hasbro face more difficulties maintaining their positions

Toys and games is a highly fragmented and competitive market in France. Nintendo France and Sony Computer Entertainment France, both video games manufacturers, led the market in 2013. They were followed by Hasbro France and Mattel France, which continued to be the leaders in traditional toys and games. In 2013 Nintendo France once again lost ground. Even though Nintendo 3DS continued to be the most popular video game console in the country in value terms, its sales were negatively impacted by the success of new consoles launched by Sony Computer Entertainment France (PlayStation 4) and Microsoft France (Xbox One), and suffered from stronger competition from tablets and mobile phone gaming. As a result, sales of video games hardware accessories and also video games software from this player, in particular games for the Wii and Wii U, also underperformed.

Internet retailing gains ground at the expense of store-based retailers

There are three major store-based distribution channels in France for toys and games – traditional toys and games stores, hypermarkets and media product stores. Whilst throughout the year consumers tend to purchase traditional toys and games in specialist shops and video games in media product stores, because hypermarkets offer a large assortment of products, some of them buy such items in this channel, especially at Christmas, as for this occasion these retailers allocate additional space, in particular to traditional toys and games. In 2013, as happened over the review period, these main store-based channels saw the competition from internet retailing increase. Competitive prices and a growing number of online shops continued to be main factors for the rapid development of internet retailing. Busy lifestyles, common amongst the active urban population, also led more consumers to switch to internet retailing. This distribution channel is more convenient, as consumers can easily compare prices and have products delivered directly to their homes.

Positive value performance expected for toys and games

Toys and games is expected to post a positive value performance over the forecast period at constant 2013 prices. More favourable economic conditions will encourage consumers to purchase toys and games, and encourage manufacturers to invest in innovative products and advertising. Growth in the population, in particular in the age groups 0-13 and 13-19, will also sustain demand and positively impact the value sales of toys and games.

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Overview

Discover the latest market trends and uncover sources of future market growth for the Toys and Games industry in France with research from Euromonitor's team of in-country analysts.

Find hidden opportunities in the most current research data available, understand competitive threats with our detailed market analysis, and plan your corporate strategy with our expert qualitative analysis and growth projections.

If you're in the Toys and Games industry in France, our research will save you time and money while empowering you to make informed, profitable decisions.

The Toys and Games in France market research report includes:

  • Analysis of key supply-side and demand trends
  • Detailed segmentation of international and local products
  • Historic values and company shares
  • Five year forecasts of market trends and market growth  
  • Robust and transparent market research methodology, conducted in-country

Our market research reports answer questions such as:

  • What is the market size of Toys and Games in France?
  • What are the major companies France?
  • How was toys and games affected by the global recession?
  • Which product categories performed best in the last year?
  • What are the new any safety regulations affecting the industry?

Why buy this report?

  • Gain competitive intelligence about market leaders
  • Track key industry trends, opportunities and threats
  • Inform your marketing, brand, strategy and market development, sales and supply functions

This industry report originates from Passport, our Toys and Games market research database.

Table of Contents

Toys and Games in France - Industry Overview

EXECUTIVE SUMMARY

Better performance compared with 2012, driven by successful novelties

Further decline for licensed traditional toys and games

Nintendo and Hasbro face more difficulties maintaining their positions

Internet retailing gains ground at the expense of store-based retailers

Positive value performance expected for toys and games

KEY TRENDS AND DEVELOPMENTS

Licensed products continue to have difficulty attracting consumers

Internet retailing gains share at the expense of store-based retailers

Christmas remains a key driver of purchases of toys and games

MARKET DATA

  • Table 1 Sales of Toys and Games by Category: Value 2008-2013
  • Table 2 Sales of Toys and Games by Category: % Value Growth 2008-2013
  • Table 3 NBO Company Shares of Toys and Games: % Value 2009-2013
  • Table 4 LBN Brand Shares of Toys and Games: % Value 2010-2013
  • Table 5 Distribution of Toys and Games by Format: % Value 2008-2013
  • Table 6 Forecast Sales of Toys and Games by Category: Value 2013-2018
  • Table 7 Forecast Sales of Toys and Games by Category: % Value Growth 2013-2018

SOURCES

  • Summary 1 Research Sources

Toys and Games in France - Company Profiles

Hasbro France SA in Toys and Games (France)

STRATEGIC DIRECTION

KEY FACTS

  • Summary 2 Hasbro France SA: Key Facts
  • Summary 3 Hasbro France SA: Operational Indicators

COMPANY BACKGROUND

PRODUCTION

COMPETITIVE POSITIONING

  • Summary 4 Hasbro France SA: Competitive Position 2013

King Jouet in Toys and Games (France)

STRATEGIC DIRECTION

KEY FACTS

  • Summary 5 King Jouet: Key Facts
  • Summary 6 King Jouet: Operational Indicators

INTERNET STRATEGY

COMPANY BACKGROUND

PRIVATE LABEL

  • Summary 7 King Jouet: Private Label Portfolio

COMPETITIVE POSITIONING

  • Summary 8 King Jouet: Competitive Position 2013

Mattel France SA in Toys and Games (France)

STRATEGIC DIRECTION

KEY FACTS

  • Summary 9 Mattel France SA: Key Facts

COMPANY BACKGROUND

PRODUCTION

COMPETITIVE POSITIONING

  • Summary 10 Mattel France SA: Competitive Position 2013

Nintendo France SA in Toys and Games (France)

STRATEGIC DIRECTION

KEY FACTS

  • Summary 11 Nintendo France SA: Key Facts

COMPANY BACKGROUND

PRODUCTION

COMPETITIVE POSITIONING

  • Summary 12 Nintendo France SA: Competitive Position 2013

Sony Computer Entertainment France SA in Toys and Games (France)

STRATEGIC DIRECTION

KEY FACTS

  • Summary 13 Sony Computer Entertainment France SA: Key Facts
  • Summary 14 Sony Computer Entertainment France SA: Operational Indicators

COMPANY BACKGROUND

PRODUCTION

COMPETITIVE POSITIONING

  • Summary 15 Sony Computer Entertainment France SA: Competitive Position 2013

Traditional Toys and Games in France - Category Analysis

HEADLINES

TRENDS

COMPETITIVE LANDSCAPE

PROSPECTS

CATEGORY DATA

  • Table 8 Sales of Traditional Toys and Games by Category: Value 2008-2013
  • Table 9 Sales of Traditional Toys and Games by Category: % Value Growth 2008-2013
  • Table 10 Sales of Traditional Toys and Games by Type: % Value Breakdown 2008-2013
  • Table 11 NBO Company Shares of Traditional Toys and Games: % Value 2009-2013
  • Table 12 LBN Brand Shares of Traditional Toys and Games: % Value 2010-2013
  • Table 13 Distribution of Traditional Toys and Games by Format: % Value 2008-2013
  • Table 14 Forecast Sales of Traditional Toys and Games by Category: Value 2013-2018
  • Table 15 Forecast Sales of Traditional Toys and Games by Category: % Value Growth 2013-2018

Video Games in France - Category Analysis

HEADLINES

TRENDS

COMPETITIVE LANDSCAPE

PROSPECTS

CATEGORY DATA

  • Table 16 Sales of Video Games by Category: Value 2008-2013
  • Table 17 Sales of Video Games by Category: % Value Growth 2008-2013
  • Table 18 Sales of Video Games Software by Type: % Value Breakdown 2008-2013
  • Table 19 NBO Company Shares of Video Games: % Value 2009-2013
  • Table 20 LBN Brand Shares of Video Games: % Value 2010-2013
  • Table 21 NBO Company Shares of Video Games Hardware: % Value 2009-2013
  • Table 22 LBN Brand Shares of Video Games Hardware: % Value 2010-2013
  • Table 23 NBO Company Shares of Video Games Software: % Value 2009-2013
  • Table 24 LBN Brand Shares of Video Games Software: % Value 2010-2013
  • Table 25 NBO Company Shares of Digital Gaming: % Value 2009-2013
  • Table 26 LBN Brand Shares of Digital Gaming: % Value 2010-2013
  • Table 27 Distribution of Video Games by Format: % Value 2008-2013
  • Table 28 Distribution of Video Games Hardware by Format: % Value 2008-2013
  • Table 29 Distribution of Video Games Software by Format: % Value 2008-2013
  • Table 30 Forecast Sales of Video Games by Category: Value 2013-2018
  • Table 31 Forecast Sales of Video Games by Category: % Value Growth 2013-2018

Segmentation

This market research report includes the following:

  • Toys and Games
    • Traditional Toys and Games
      • Action Figures and Accessories
      • Arts and Crafts
      • Baby (0-18 months)
      • Construction Toys
      • Dolls and Accessories
      • Dressing-Up and Role Play
      • Games and Puzzles
      • Infant (19-36 Months)
      • Model Vehicles
      • Outdoor and Sports Toys
      • Plush Toys
      • Pre-School (3-4 Year Old)
      • Radio/Remote Control Toys
      • Ride-On Vehicles
      • Scientific/Educational Toys
      • Other Traditional Toys and Games
    • Video Games
      • Video Games Hardware
        • Hand-Held Video Game Consoles
        • Static Video Game Consoles
        • Video Games Hardware Accessories
      • Video Games Software
        • Games for Hand-Held Video Game Consoles
        • Games for PCs/MACs
        • Games for Static Video Game Consoles
      • Digital Gaming
        • Mobile Games
        • Online Games
        • PC and Console Game Downloads

Statistics Included

For each category and subcategory you will receive the following data in Excel format:

From Passport

  • Market Sizes
  • Company Shares
  • Brand Shares
  • Distribution
  • Pricing
  • Analysis by Demographic
  • Analysis by Price
  • Analysis by Type
  • Analysis by Licencing
  • Video Gaming Population
  • % of Video Gaming Population

Market size details:

  • Retail value retail selling price % growth
  • Retail value retail selling price local currency, USD, EUR, GBP, CHF, JPY
  • Retail value retail selling price per capita local currency, USD, EUR, GBP, CHF, JPY

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