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Country Report

France Flag Toys and Games in France

| Pages: 38

Price: US$2,100

About this Report

EXECUTIVE SUMMARY

Bullish value growth for toys and games in 2014

In 2014 toys and games in France recorded bullish value growth. This excellent performance was predominantly fuelled by the advent of generation-8 static video game consoles, namely Xbox One and PlayStation 4. The new consoles also contributed positively to related categories, notably PC and console game downloads and video games hardware accessories. An additional value contribution also came from sales of traditional toys and games, which posted a higher current value growth rate in 2014 than in 2013. The healthy performance of traditional toys and games was supported by positive value contributions from construction toys, arts and crafts, toys for children up to six years old, outdoor and sports toys, games and puzzles also from electronic/interactive novelties.

Dynamism mainly comes from innovative launches, licensed products and lower prices

Alongside generation-8 video game consoles, novelties in traditional toys and games also contributed to value growth. In arts and crafts, for instance, the craze for rubber band bracelet makers and magic sand led to additional sales. Interactive/high-tech novelties, such as the interactive dog Zoomer by Spin Master and Hasbro’s Furby remained very popular, whilst new outdoor and sports toys Boomco and Phlat Ball also saw growing sales. In video games, the new game Destiny (by Activision Blizzard) became a top-10 best-selling game in just four months of commercialisation by the end of 2014. In addition to new product launches, demand for toys and games also benefited from falling prices, as well as the boom for licensed products.

Lego moves up the competitive ladder, whilst Sony closes in on Nintendo

Lego France moved strongly up the ranking in traditional toys and games in 2014. The company’s strong performance was primarily linked to the positive effects of the Lego film, high marketing and advertising investment, and its ongoing strategy to target girls for its toys. Meanwhile, despite declining sales, Nintendo France managed to safeguard its overall lead in both video games and overall toys and games. However, thanks mainly to the boom of new consoles, Sony Computer Entertainment France gained value share in 2014, and is a step closer to taking over the overall lead from Nintendo.

Internet retailing overtakes grocery retailers and traditional toys and games stores

Value sales of toys and games through internet retailing surged towards 2014, thereby becoming the biggest distribution channel in this year. Value sales from internet retailing are now higher than in traditional toys and games stores and grocery retailers. French households are increasingly familiar with and keen to shop for toys and games online, especially given that they are able to view, compare and select the best deals from the comfort of their homes. Internet retailing is expected to grow further in 2015 and the following years, cementing its popularity as the go-to channel for the purchase of toys and games.

The shift away from seasonal patterns and towards “anticipated purchasing” is expected to strengthen

December 2014 was marked by a sales decline when compared with December 2013 for sales of traditional toys and games. By contrast, value sales in November 2014 were up from the previous year. Whilst some may feel that this represents an exceptional occurrence, what seems to be the most plausible rationale is a higher propensity for “anticipated purchases” amongst French households. One major reason behind such changing consumption patterns is the flexibility and convenience brought about by internet shopping. In addition, deseasonalisation strategies which aim to generate consumer demand throughout the year, implemented by players in toys and games, are bearing successful results. These trends are expected to prevail and even accentuate over the next five years; it is very likely that the proportion of peak seasonal sales in the month of December will fall over the forecast period.

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Overview

Discover the latest market trends and uncover sources of future market growth for the Toys and Games industry in France with research from Euromonitor's team of in-country analysts.

Find hidden opportunities in the most current research data available, understand competitive threats with our detailed market analysis, and plan your corporate strategy with our expert qualitative analysis and growth projections.

If you're in the Toys and Games industry in France, our research will save you time and money while empowering you to make informed, profitable decisions.

The Toys and Games in France market research report includes:

  • Analysis of key supply-side and demand trends
  • Detailed segmentation of international and local products
  • Historic values and company shares
  • Five year forecasts of market trends and market growth  
  • Robust and transparent market research methodology, conducted in-country

Our market research reports answer questions such as:

  • What is the market size of Toys and Games in France?
  • What are the major companies France?
  • How was toys and games affected by the global recession?
  • Which product categories performed best in the last year?
  • What are the new any safety regulations affecting the industry?

Why buy this report?

  • Gain competitive intelligence about market leaders
  • Track key industry trends, opportunities and threats
  • Inform your marketing, brand, strategy and market development, sales and supply functions

This industry report originates from Passport, our Toys and Games market research database.

Table of Contents

Toys and Games in France - Industry Overview

EXECUTIVE SUMMARY

Bullish value growth for toys and games in 2014

Dynamism mainly comes from innovative launches, licensed products and lower prices

Lego moves up the competitive ladder, whilst Sony closes in on Nintendo

Internet retailing overtakes grocery retailers and traditional toys and games stores

The shift away from seasonal patterns and towards “anticipated purchasing” is expected to strengthen

KEY TRENDS AND DEVELOPMENTS

Sales of licensed traditional toys and games rebound in 2014

“Anticipated purchasing” and deseasonalisation strategies are expected to burgeon

Internet retailing takes centre stage

MARKET DATA

  • Table 1 Sales of Toys and Games by Category: Value 2009-2014
  • Table 2 Sales of Toys and Games by Category: % Value Growth 2009-2014
  • Table 3 NBO Company Shares of Toys and Games: % Value 2010-2014
  • Table 4 LBN Brand Shares of Toys and Games: % Value 2011-2014
  • Table 5 Distribution of Toys and Games by Format: % Value 2009-2014
  • Table 6 Forecast Sales of Toys and Games by Category: Value 2014-2019
  • Table 7 Forecast Sales of Toys and Games by Category: % Value Growth 2014-2019

DEFINITIONS

SOURCES

  • Summary 1 Research Sources

Toys and Games in France - Company Profiles

LEGO France SA in Toys and Games (France)

STRATEGIC DIRECTION

KEY FACTS

  • Summary 2 Lego France SA: Key Facts

COMPETITIVE POSITIONING

  • Summary 3 Lego France SA: Competitive Position 2014

Societe International de Diffusion du Jouet SA in Toys and Games (France)

STRATEGIC DIRECTION

KEY FACTS

  • Summary 4 Société International de Diffusion du Jouet SA: Key Facts
  • Summary 5 Société International de Diffusion du Jouet SA: Operational Indicators

COMPANY BACKGROUND

INTERNET STRATEGY

PRIVATE LABEL

  • Summary 6 Société International de Diffusion du Jouet SA: Private Label Portfolio

COMPETITIVE POSITIONING

  • Summary 7 Société International de Diffusion du Jouet SA/EPSE Joueclub: Competitive Position 2014

Ubisoft Entertainment SA in Toys and Games (France)

STRATEGIC DIRECTION

KEY FACTS

  • Summary 8 Ubisoft Entertainment SA: Key Facts

COMPETITIVE POSITIONING

  • Summary 9 Ubisoft Entertainment SA: Competitive Position 2014

Traditional Toys and Games in France - Category Analysis

HEADLINES

TRENDS

COMPETITIVE LANDSCAPE

PROSPECTS

CATEGORY DATA

  • Table 8 Sales of Traditional Toys and Games by Category: Value 2009-2014
  • Table 9 Sales of Traditional Toys and Games by Category: % Value Growth 2009-2014
  • Table 10 Sales of Traditional Toys and Games by Type: % Value Breakdown 2009-2014
  • Table 11 NBO Company Shares of Traditional Toys and Games: % Value 2010-2014
  • Table 12 LBN Brand Shares of Traditional Toys and Games: % Value 2011-2014
  • Table 13 Distribution of Traditional Toys and Games by Format: % Value 2009-2014
  • Table 14 Forecast Sales of Traditional Toys and Games by Category: Value 2014-2019
  • Table 15 Forecast Sales of Traditional Toys and Games by Category: % Value Growth 2014-2019

Video Games in France - Category Analysis

HEADLINES

TRENDS

COMPETITIVE LANDSCAPE

PROSPECTS

CATEGORY DATA

  • Table 16 Sales of Video Games by Category: Value 2009-2014
  • Table 17 Sales of Video Games by Category: % Value Growth 2009-2014
  • Table 18 Sales of Video Games Software by Type: % Value Breakdown 2009-2014
  • Table 19 NBO Company Shares of Video Games: % Value 2010-2014
  • Table 20 LBN Brand Shares of Video Games: % Value 2011-2014
  • Table 21 NBO Company Shares of Video Games Hardware: % Value 2010-2014
  • Table 22 LBN Brand Shares of Video Games Hardware: % Value 2011-2014
  • Table 23 NBO Company Shares of Video Games Software: % Value 2010-2014
  • Table 24 LBN Brand Shares of Video Games Software: % Value 2011-2014
  • Table 25 NBO Company Shares of Digital Gaming: % Value 2010-2014
  • Table 26 LBN Brand Shares of Digital Gaming: % Value 2011-2014
  • Table 27 Distribution of Video Games by Format: % Value 2009-2014
  • Table 28 Distribution of Video Games Hardware by Format: % Value 2009-2014
  • Table 29 Distribution of Video Games Software by Format: % Value 2009-2014
  • Table 30 Forecast Sales of Video Games by Category: Value 2014-2019
  • Table 31 Forecast Sales of Video Games by Category: % Value Growth 2014-2019

Segmentation

This market research report includes the following:

  • Toys and Games
    • Traditional Toys and Games
      • Action Figures and Accessories
      • Arts and Crafts
      • Baby (0-18 months)
      • Construction Toys
      • Dolls and Accessories
      • Dressing-Up and Role Play
      • Games and Puzzles
      • Infant (19-36 Months)
      • Model Vehicles
      • Outdoor and Sports Toys
      • Plush Toys
      • Pre-School (3-4 Year Old)
      • Radio/Remote Control Toys
      • Ride-On Vehicles
      • Scientific/Educational Toys
      • Other Traditional Toys and Games
    • Video Games
      • Video Games Hardware
        • Hand-Held Video Game Consoles
        • Static Video Game Consoles
        • Video Games Hardware Accessories
      • Video Games Software
        • Games for Hand-Held Video Game Consoles
        • Games for PCs/MACs
        • Games for Static Video Game Consoles
      • Digital Gaming
        • Mobile Games
        • Online Games
        • PC and Console Game Downloads

Statistics Included

For each category and subcategory you will receive the following data in Excel format:

From Passport

  • Market Sizes
  • Company Shares
  • Brand Shares
  • Distribution
  • Analysis by Demographic
  • Analysis by Licensing
  • Analysis by Price
  • Analysis by Type
  • Pricing
  • Video Gaming Population
  • % of Video Gaming Population

Market size details:

  • Retail value retail selling price % growth
  • Retail value retail selling price local currency, USD, EUR, GBP, CHF, JPY
  • Retail value retail selling price per capita local currency, USD, EUR, GBP, CHF, JPY

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