The market is dominated by foreign suppliers, as imports account for 70.7% of total market size in 2022. Households drive market demand, with household spending representing 96.1% of total demand in 2022. Germany has the second largest market size for toys and games regionally, with demand reaching USD10.8 billion in 2022. NSM-LöweN Entertainment GmbH is the largest company in Germany, generating 19.7% of the industry’s total production value in 2022. The industry is concentrated, with the top five companies generating 61.2% of total production value in 2022. The total number of companies decreases in 2022, to 1,431 units. The costs of the industry decrease by 16.6% in 2022, largely driven by declining B2B costs. The industry’s profitability decreases and stands at 17.8% of production value in 2022, the ninth highest regionally. The industry’s exports share decreases in 2022 to 53.2% of total production output. With production value of USD2.8 billion, Germany accounts for 26.6% of the Western Europe total in 2022.
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This Euromonitor industrial report provides unique information on Toys and Games in Germany: ISIC 3694. With this industrial report, you’ll be able to explore the industry from its sources of supply to its buyers. The Toys and Games in Germany: ISIC 3694 report includes: Industry datagraphics including production data, exports, imports, cost structure, and profitability
Household Goods is an aggregation of Furniture, Jewellery and Related Articles, Musical Instruments; Imitation Jewellery, Brushes and Other Personal Items, Sports Goods, Toys and Games, Watches and Clocks.
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