The toys and games industry in India continued its upwards trajectory in 2022, with a double-digit increase in current value terms. However, the performances across the two categories, traditional toys and games and video games, saw a significant difference.
In traditional toys and games, categories that focused more on developing children’s analytical, cognitive, and creative skills fared better than others in 2022. Many parents, concerned with the efficacy of virtual classes during the pandemic, tried to find ways to supplement their children’s learning through educational and engaging toys.
Mattel Toys retained the top spot in overall toys and games in 2022, thanks to its leading position in traditional toys and games. It was closely followed by Hasbro, although both companies experienced decreases in their value sales and shares in 2022.
In traditional toys and games, store-based retailing continued to be the predominant distribution channel in India in 2022. As stores reopened after the pandemic, some consumers shifted from online to offline, as they preferred to check the products themselves to verify their quality and authenticity.
The toys and games industry in India has huge potential for growth in the forecast period, primarily driven by the rising popularity of scientific/educational games and mobile gaming. Macroeconomic factors such as increasing disposable incomes, a higher standard of living, and improving digital penetration will also drive growth for the industry.
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Toys and Games
This is the aggregation of traditional toys and games and video games.
See All of Our DefinitionsThis report originates from Passport, our Toys and Games research and analysis database.
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