print

Country Report

Malaysia Flag Toys and Games in Malaysia

| Pages: 33

Price: US$2,100

About this Report

EXECUTIVE SUMMARY

Moderate positive growth in 2014

Toys and games registered slower current retail value growth in 2014. GDP growth in Malaysia was 6%, but inflation increased to 3% in 2014. The weakening of the ringgit against the US dollar further dented consumer confidence in Malaysia. The popularity of mobile devices and free-to-play mobile games resulted in fewer purchases of mobile games. Higher disposable incomes encouraged parents to purchase toys for their kids. However, increasingly selective parents seek toys that are safe, offer quality and value for money, and which will contribute to their child’s learning and development.

Rising demand for licensed toys in Malaysia

Demand for licensed toys in Malaysia is rising, with stronger penetration across many categories in toys and games. Films and cartoons are the key contributors to sales of licensed toys and games. Construction toys holds the highest value share within traditional toys and games, followed by action figures and accessories. Within action figures and accessories, licensed toys, which feature the most film and cartoon characters, such as Marvels and Transformer, held their highest value share in 2014, at 69%.

International players remain dominant

International players including Mattel, Hasbro, LEGO, Sony, Nintendo and Electronic Arts continued to lead toys and games in 2014. These brands are well known and established, offer a wide range of toys targeting different age groups and pursue aggressive marketing strategies both internationally and domestically. Domestic player maintained small shares by continuously launching new and innovative products to stay competitive.

Store-based remains the one-stop distribution channel

Store-based retailing remained the leading distribution channel for toys and games in 2014. Toys “R” Us continued to expand by opening more outlets throughout the country to boost its share of distribution. Internet retailing is still in its infancy, with few players offering toys online. For example, Toys “R” Us offers its products through the shopping website Rakuten Malaysia. However, other websites such Lazada and ipmart are gaining popularity as the mobile platform in Malaysia matures. Traditional stores such as Toys “R” Us remain the most popular options for toy shopping because of their specialisation and broad product ranges. The expansion of the traditional stores boosted the distribution shares of the store-based retailing channel. Besides offering online purchasing for convenience, the store-based channel also offers promotions every month for different products to encourage parents and children to keep visiting their stores.

GST implementation in Malaysia

The government of Malaysia implemented its goods and services tax (GST) of 6% with effect from 1 April 2015. This caused toys and games to increase in price by at least 6%, which affected the sales of most products. However, growth is expected to continue, as there are particular toys that parents buy when their children are born or reach a certain age, such as ride-on vehicles for infants learning to walk, and pre-school learning toys for children aged three to five years.

GET MORE FOR LESS!


For orders of 3 or more reports, in addition to your multi-purchase discount, we will provide any strategy or global briefing absolutely free.

Please contact a web site agent using the chat box or complete the form here to receive your free strategic briefing. 



Samples (FAQs about samples):

doc_pdf.pngSample Toys and Games Market Research Report

doc_excel_table.pngSample Toys and Games Data

View full Toys and Games Report here

Delivery: Files are delivered directly into your account within a few minutes of purchase.

Overview

Discover the latest market trends and uncover sources of future market growth for the Toys and Games industry in Malaysia with research from Euromonitor's team of in-country analysts.

Find hidden opportunities in the most current research data available, understand competitive threats with our detailed market analysis, and plan your corporate strategy with our expert qualitative analysis and growth projections.

If you're in the Toys and Games industry in Malaysia, our research will save you time and money while empowering you to make informed, profitable decisions.

The Toys and Games in Malaysia market research report includes:

  • Analysis of key supply-side and demand trends
  • Detailed segmentation of international and local products
  • Historic values and company shares
  • Five year forecasts of market trends and market growth  
  • Robust and transparent market research methodology, conducted in-country

Our market research reports answer questions such as:

  • What is the market size of Toys and Games in Malaysia?
  • What are the major companies Malaysia?
  • How was toys and games affected by the global recession?
  • Which product categories performed best in the last year?
  • What are the new any safety regulations affecting the industry?

Why buy this report?

  • Gain competitive intelligence about market leaders
  • Track key industry trends, opportunities and threats
  • Inform your marketing, brand, strategy and market development, sales and supply functions

This industry report originates from Passport, our Toys and Games market research database.

Table of Contents

Toys and Games in Malaysia - Industry Overview

EXECUTIVE SUMMARY

Moderate positive growth in 2014

Rising demand for licensed toys in Malaysia

International players remain dominant

Store-based remains the one-stop distribution channel

GST implementation in Malaysia

KEY TRENDS AND DEVELOPMENTS

Cloud of uncertainty

Alternative sources available

Riding on the super heroes wave

MARKET DATA

  • Table 1 Sales of Toys and Games by Category: Value 2009-2014
  • Table 2 Sales of Toys and Games by Category: % Value Growth 2009-2014
  • Table 3 NBO Company Shares of Toys and Games: % Value 2010-2014
  • Table 4 LBN Brand Shares of Toys and Games: % Value 2011-2014
  • Table 5 Distribution of Toys and Games by Format: % Value 2009-2014
  • Table 6 Forecast Sales of Toys and Games by Category: Value 2014-2019
  • Table 7 Forecast Sales of Toys and Games by Category: % Value Growth 2014-2019

SOURCES

  • Summary 1 Research Sources

Toys and Games in Malaysia - Company Profiles

Hasbro Toys (M) Sdn Bhd in Toys and Games (Malaysia)

STRATEGIC DIRECTION AND BACKGROUND

KEY FACTS

  • Summary 2 Hasbro Toys (M) Sdn Bhd: Key Facts
  • Summary 3 Hasbro Toys (M) Sdn Bhd

COMPETITIVE POSITIONING

  • Summary 4 Hasbro Toys (M) Sdn Bhd: Competitive Position 2014

LEGO OOO in Toys and Games (Malaysia)

STRATEGIC DIRECTION

KEY FACTS

  • Summary 5 LEGO OOO: Key Facts
  • Summary 6 LEGO OOO

COMPETITIVE POSITIONING

Mattel Inc in Toys and Games (Malaysia)

STRATEGIC DIRECTION AND BACKGROUND

KEY FACTS

  • Summary 7 Mattel Malaysia Sdn Bhd: Key Facts
  • Summary 8 Mattel Inc

COMPETITIVE POSITIONING

  • Summary 9 Mattel Inc: Competitive Position 2014

Traditional Toys and Games in Malaysia - Category Analysis

HEADLINES

TRENDS

COMPETITIVE LANDSCAPE

PROSPECTS

CATEGORY DATA

  • Table 8 Sales of Traditional Toys and Games by Category: Value 2009-2014
  • Table 9 Sales of Traditional Toys and Games by Category: % Value Growth 2009-2014
  • Table 10 Sales of Traditional Toys and Games by Type: % Value Breakdown 2009-2014
  • Table 11 NBO Company Shares of Traditional Toys and Games: % Value 2010-2014
  • Table 12 LBN Brand Shares of Traditional Toys and Games: % Value 2011-2014
  • Table 13 Distribution of Traditional Toys and Games by Format: % Value 2009-2014
  • Table 14 Forecast Sales of Traditional Toys and Games by Category: Value 2014-2019
  • Table 15 Forecast Sales of Traditional Toys and Games by Category: % Value Growth 2014-2019

Video Games in Malaysia - Category Analysis

HEADLINES

TRENDS

COMPETITIVE LANDSCAPE

PROSPECTS

CATEGORY DATA

  • Table 16 Sales of Video Games by Category: Value 2009-2014
  • Table 17 Sales of Video Games by Category: % Value Growth 2009-2014
  • Table 18 Sales of Video Games Software by Type: % Value Breakdown 2009-2014
  • Table 19 NBO Company Shares of Video Games: % Value 2010-2014
  • Table 20 LBN Brand Shares of Video Games: % Value 2011-2014
  • Table 21 NBO Company Shares of Video Games Hardware: % Value 2010-2014
  • Table 22 LBN Brand Shares of Video Games Hardware: % Value 2011-2014
  • Table 23 NBO Company Shares of Video Games Software: % Value 2010-2014
  • Table 24 LBN Brand Shares of Video Games Software: % Value 2011-2014
  • Table 25 NBO Company Shares of Digital Gaming: % Value 2010-2014
  • Table 26 LBN Brand Shares of Digital Gaming: % Value 2011-2014
  • Table 27 Distribution of Video Games by Format: % Value 2009-2014
  • Table 28 Distribution of Video Games Hardware by Format: % Value 2009-2014
  • Table 29 Distribution of Video Games Software by Format: % Value 2009-2014
  • Table 30 Forecast Sales of Video Games by Category: Value 2014-2019
  • Table 31 Forecast Sales of Video Games by Category: % Value Growth 2014-2019

Segmentation

This market research report includes the following:

  • Toys and Games
    • Traditional Toys and Games
      • Action Figures and Accessories
      • Arts and Crafts
      • Baby (0-18 months)
      • Construction Toys
      • Dolls and Accessories
      • Dressing-Up and Role Play
      • Games and Puzzles
      • Infant (19-36 Months)
      • Model Vehicles
      • Outdoor and Sports Toys
      • Plush Toys
      • Pre-School (3-4 Year Old)
      • Radio/Remote Control Toys
      • Ride-On Vehicles
      • Scientific/Educational Toys
      • Other Traditional Toys and Games
    • Video Games
      • Video Games Hardware
        • Hand-Held Video Game Consoles
        • Static Video Game Consoles
        • Video Games Hardware Accessories
      • Video Games Software
        • Games for Hand-Held Video Game Consoles
        • Games for PCs/MACs
        • Games for Static Video Game Consoles
      • Digital Gaming
        • Mobile Games
        • Online Games
        • PC and Console Game Downloads

Statistics Included

For each category and subcategory you will receive the following data in Excel format:

From Passport

  • Market Sizes
  • Company Shares
  • Brand Shares
  • Distribution
  • Analysis by Demographic
  • Analysis by Licensing
  • Analysis by Price
  • Analysis by Type
  • Pricing
  • Video Gaming Population
  • % of Video Gaming Population

Market size details:

  • Retail value retail selling price % growth
  • Retail value retail selling price local currency, USD, EUR, GBP, CHF, JPY
  • Retail value retail selling price per capita local currency, USD, EUR, GBP, CHF, JPY

print

Recently Viewed Items more ›

    Want to find out more about this report?

    If you purchase a report that is updated in the next 60 days, we will send you the new edition of the report and the data extract FREE!
    Our site uses cookies to improve functionality. Continue if you are happy with this or learn how to manage cookies by clicking here