print

Country Report

Malaysia Flag Toys and Games in Malaysia

Price: US$2,100

About this Report

EXECUTIVE SUMMARY

Toys and games records 9% current value growth in 2015

Mobile games and computer games in digital format grew fastest in video games in 2015, while construction and action figures and accessories led growth in traditional toys and games. The anticipation for and success of Star Wars: The Force Awakens contributed to the sales growth of toys and games, which saw sluggish sales in the second and third quarters of 2015 due to the implementation of a goods and services tax and a weak currency exchange.

Samsung Gear VR is launched in October 2015

Reasonably priced for the mass market, Samsung Gear VR has been well received among consumers. The growth of AR/VR headsets is expected to surge during the forecast period as Oculus Rift, HTC Vive, and PlayStation VR will be released in 2016 and 2017. The immersive experience that AR/VR headsets offer to consumers makes them a strong contender that could potentially threaten the growth of other gaming accessories.

Hasbro Toys (M) Sdn Bhd and Sony Corp lead sales of toys and games

PlayStation 4, the most popular static console in Malaysia, bolstered Sony Corp’s retail value share, making it the third biggest toys and games company in 2014 and the second in 2015. Hasbro Toys (M) Sdn Bhd saw retail value sales growth of 10% in toys and games in 2015, predominantly contributed by its Star Wars licensed products. LEGO Trading (M) Sdn Bhd saw healthy retail value sales growth of 15% in toys and games in 2015. Star Wars licensed Lego products were among the best sellers of traditional toys and games in 2015.

Bricks-and-mortar stores remain highly relevant

Traditional toys and games stores is the major distribution channel for traditional toys and games, while media products stores is the main channel for video games software in physical format. Most of these stores are based in the Klang Valley and Selangor areas. In order to reach out to customers across the nation, a number of these businesses operate an online shopping website.

Toys and games is expected to grow by a retail value CAGR of 11% in constant 2015 terms over the forecast period

AR/VR headsets and mobile games are forecast to drive the growth of video games, while construction and action figures and accessories will do so for traditional toys and games. With more Star Wars films scheduled for release during the forecast period, Star Wars licensed toys and games are expected to ride on their popularity for robust growth.

GET MORE FOR LESS!


For orders of 3 or more reports, in addition to your multi-purchase discount, we will provide any strategy or global briefing absolutely free.

Please contact a web site agent using the chat box or complete the form here to receive your free strategic briefing. 



Samples (FAQs about samples):

doc_pdf.pngSample Toys and Games Market Research Report

doc_excel_table.pngSample Toys and Games Data

View full Toys and Games Report here

Delivery: Files are delivered directly into your account within a few minutes of purchase.

Overview

Discover the latest market trends and uncover sources of future market growth for the Toys and Games industry in Malaysia with research from Euromonitor's team of in-country analysts.

Find hidden opportunities in the most current research data available, understand competitive threats with our detailed market analysis, and plan your corporate strategy with our expert qualitative analysis and growth projections.

If you're in the Toys and Games industry in Malaysia, our research will save you time and money while empowering you to make informed, profitable decisions.

The Toys and Games in Malaysia market research report includes:

  • Analysis of key supply-side and demand trends
  • Detailed segmentation of international and local products
  • Historic values and company shares
  • Five year forecasts of market trends and market growth  
  • Robust and transparent market research methodology, conducted in-country

Our market research reports answer questions such as:

  • What is the market size of Toys and Games in Malaysia?
  • What are the major companies Malaysia?
  • How was toys and games affected by the global recession?
  • Which product categories performed best in the last year?
  • What are the new any safety regulations affecting the industry?

Why buy this report?

  • Gain competitive intelligence about market leaders
  • Track key industry trends, opportunities and threats
  • Inform your marketing, brand, strategy and market development, sales and supply functions

This industry report originates from Passport, our Toys and Games market research database.

Table of Contents

Toys and Games in Malaysia - Industry Overview

EXECUTIVE SUMMARY

Toys and games records 9% current value growth in 2015

Samsung Gear VR is launched in October 2015

Hasbro Toys (M) Sdn Bhd and Sony Corp lead sales of toys and games

Bricks-and-mortar stores remain highly relevant

Toys and games is expected to grow by a retail value CAGR of 11% in constant 2015 terms over the forecast period

KEY TRENDS AND DEVELOPMENTS

The implementation of a goods and services tax (GST) and weak currency exchange constrain growth in 2015

Aggressive promotions and frequent roadshows drive sales of toys and games

MARKET DATA

  • Table 1 Sales of Toys and Games by Category: Value 2010-2015
  • Table 2 Sales of Toys and Games by Category: % Value Growth 2010-2015
  • Table 3 NBO Company Shares of Toys and Games: % Value 2011-2015
  • Table 4 LBN Brand Shares of Toys and Games: % Value 2012-2015
  • Table 5 Distribution of Toys and Games by Format: % Value 2010-2015
  • Table 6 Forecast Sales of Toys and Games by Category: Value 2015-2020
  • Table 7 Forecast Sales of Toys and Games by Category: % Value Growth 2015-2020

SOURCES

  • Summary 1 Research Sources

Toys and Games in Malaysia - Company Profiles

LEGO Trading (M) Sdn Bhd in Toys and Games (Malaysia)

STRATEGIC DIRECTION

KEY FACTS

  • Summary 2 LEGO Trading (M) Sdn Bhd: Key Facts

COMPETITIVE POSITIONING

  • Summary 3 LEGO Trading (M) Sdn Bhd: Competitive Position 2015

Toys 'R' Us (M) Sdn Bhd in Toys and Games (Malaysia)

STRATEGIC DIRECTION

KEY FACTS

  • Summary 4 Toys “R” Us (Malaysia) Sdn Bhd: Key Facts
  • Summary 5 Toys “R” Us (Malaysia) Sdn Bhd: Operational Indicators

COMPANY BACKGROUND

INTERNET STRATEGY

PRIVATE LABEL

  • Summary 6 Toys “R” Us (Malaysia) Sdn Bhd: Private Label Portfolio

COMPETITIVE POSITIONING

  • Summary 7 Toys “R” Us (Malaysia) Sdn Bhd: Competitive Position 2015

Traditional Toys and Games in Malaysia - Category Analysis

HEADLINES

TRENDS

COMPETITIVE LANDSCAPE

PROSPECTS

LICENSING

CATEGORY DATA

  • Table 8 Sales of Traditional Toys and Games by Category: Value 2010-2015
  • Table 9 Sales of Traditional Toys and Games by Category: % Value Growth 2010-2015
  • Table 10 Sales of Traditional Toys and Games by Demographic: % Value 2010-2015
  • Table 11 Sales of Traditional Toys and Games by Licenced vs Non-Licenced: % Value 2010-2015
  • Table 12 Sales of Traditional Toys and Games by Price: % Value 2010-2015
  • Table 13 Sales of Traditional Toys and Games by Electronic vs Non-Electronic: % Value 2010-2015
  • Table 14 NBO Company Shares of Traditional Toys and Games: % Value 2011-2015
  • Table 15 LBN Brand Shares of Traditional Toys and Games: % Value 2012-2015
  • Table 16 Distribution of Traditional Toys and Games by Format: % Value 2010-2015
  • Table 17 Forecast Sales of Traditional Toys and Games by Category: Value 2015-2020
  • Table 18 Forecast Sales of Traditional Toys and Games by Category: % Value Growth 2015-2020
  • Table 19 Forecast Sales of Traditional Toys and Games by Licenced vs Non-Licenced 2015-2020

Video Games in Malaysia - Category Analysis

HEADLINES

TRENDS

COMPETITIVE LANDSCAPE

PROSPECTS

CATEGORY DATA

  • Table 20 Sales of Video Games by Category: Value 2010-2015
  • Table 21 Sales of Video Games by Category: % Value Growth 2010-2015
  • Table 22 Video Gaming Population: Number of People 2010-2015
  • Table 23 Video Gaming Population: % Number of People 2010-2015
  • Table 24 NBO Company Shares of Video Games: % Value 2011-2015
  • Table 25 LBN Brand Shares of Video Games: % Value 2012-2015
  • Table 26 NBO Company Shares of Video Games Hardware: % Value 2011-2015
  • Table 27 LBN Brand Shares of Video Games Hardware: % Value 2012-2015
  • Table 28 NBO Company Shares of Video Games Software: % Value 2011-2015
  • Table 29 LBN Brand Shares of Video Games Software: % Value 2012-2015
  • Table 30 Distribution of Video Games by Format: % Value 2010-2015
  • Table 31 Distribution of Video Games Hardware by Format: % Value 2010-2015
  • Table 32 Distribution of Video Games Software by Format: % Value 2010-2015
  • Table 33 Forecast Sales of Video Games by Category: Value 2015-2020
  • Table 34 Forecast Sales of Video Games by Category: % Value Growth 2015-2020

Segmentation

This market research report includes the following:

  • Toys and Games
    • Traditional Toys and Games
      • Action Figures and Accessories
      • Arts and Crafts
      • Baby (0-18 Months)
      • Construction
      • Dolls and Accessories
      • Dress-Up and Role Play
      • Games and Puzzles
      • Infant (19-36 Months)
      • Model Vehicles
      • Outdoor and Sports
      • Plush
      • Pre-School (3-4 Year Old)
      • Remote Control Toys
      • Ride-On Vehicles
      • Scientific/Educational
      • Other Traditional Toys and Games
    • Video Games
      • Video Games Hardware
        • Hand-held Consoles
        • Static Consoles
        • Gaming Accessories
          • Toys-to-Life
          • AR/VR Headsets
          • Other Gaming Accessories
      • Video Games Software
        • Video Games Software (Physical)
          • Computer Games (Physical)
          • Console Games (Physical)
        • Video Games Software (Digital)
          • Computer Games (Digital)
          • Console Games (Digital)
          • Online Games
          • Mobile Games
        • Video Games Software by Platform
          • Console Games
            • Console Games (Physical)
            • Console Games (Digital)
          • Computer Games
            • Computer Games (Physical)
            • Computer Games (Digital)
          • Online Games
          • Mobile Games
        • Video Games Software by Format
          • Video Games Software (Game Sales)
            • Computer Games (Game Sales)
            • Console Games (Game Sales)
            • Online Games (Game Sales)
            • Mobile Games (Game Sales)
          • Video Games Software (In-Game Purchases)
            • Computer Games (In-Game Purchases)
            • Console Games (In-Game Purchases)
            • Online Games (In-Game Purchases)
            • Mobile Games (In-Game Purchases)

Statistics Included

For each category and subcategory you will receive the following data in Excel format:

From Passport

  • Market Sizes
  • Company Shares
  • Brand Shares
  • Distribution
  • Analysis by Demographic
  • Analysis by Licensing
  • Analysis by Price
  • Analysis by Type
  • % of Video Gaming Population
  • Pricing
  • Video Games Software by Format
  • Video Gaming Population

Market size details:

  • Retail volume
  • Retail volume % growth
  • Retail volume per capita
  • Retail value retail selling price % growth
  • Retail value retail selling price local currency, USD, EUR, GBP, CHF, JPY
  • Retail value retail selling price per capita local currency, USD, EUR, GBP, CHF, JPY

print

Recently Viewed Items more ›

    Want to find out more about this report?

    If you purchase a report that is updated in the next 60 days, we will send you the new edition of the report and the data extract FREE!
    Our site uses cookies to improve functionality. Continue if you are happy with this or learn how to manage cookies by clicking here