print

Country Report

Russia Flag Toys and Games in Russia

| Pages: 42

Price: US$2,100

About this Report

EXECUTIVE SUMMARY

Strong growth supported by baby boom and long-term economic growth

Toys and games saw a strong performance during the review period as a whole, with impressive double-digit value growth continuing into 2014. Growth was supported by a long-term rise in disposable income levels and by a baby boom during the review period, with purchases for younger children thus driving sales in traditional toys and games. Children also became more significant consumers of video games during the review period, with some parents buying children smartphones and tablets in response to growing focus on digitalisation in Russia's schools.

New product development and digital gaming fuel growth for video games

Video games benefited from strong new product development at the end of the review period, with the long-awaited launches of Sony's PlayStation 4 in late-2013 and Microsoft's Xbox One in 2014. These launches resulted in a stronger performance in 2014 in comparison to the review period CAGR, despite rising economic concerns in the year. Growth was also driven by digital gaming, as a growing number of consumers went online. Mobile games notably performed well in the year thanks to a sharp rise in the ownership of smartphones.

Multinational leaders gain share thanks to licensing and launches

LEGO, Sony, Hasbro and Microsoft are the leading players in toys and games in Russia, with all of these players achieving strong double-digit current value growth in 2014 and gaining share. LEGO and Hasbro benefited from launches tied into popular films, with The LEGO Movie notably resulting in a strong share gain for this company and Hasbro offering licensed toys linked to films such as The Amazing Spiderman 2. Sony and Microsoft meanwhile benefited from strong launches of next generation static video game consoles.

Chained retailers and internet retailing drive sales growth

Toys and games is benefiting from strong expansion for chains in mother and baby specialist retailers and traditional toys and games stores across Russia. Chains such as Detskiy Mir and Lego are expanding into Russia's regions, with more consumers thus gaining access to a wide range of good quality products and brands. Detskiy Mir also drove sales with the opening of a huge flagship store in Moscow in 2014, with this becoming a popular tourist destination. Internet retailing is also seeing strong growth, partly thanks to the success of digital gaming but also as more consumers begin to shop online for products across toys and games.

Economic factors likely to constrain forecast period growth

The strong performance seen for toys and games during the review period is not expected to be repeated in the forecast period. Growth in the forecast period is expected to be hindered by consumers facing increasing economic constraints. In response to rising economic concern, there is also expected to be a sharp drop in the birth rate in the forecast period, with this hindering demand for toys and games. Furthermore, the next generation of static video game consoles are not expected to appear from Sony and Microsoft until the end of the forecast period at the earliest, with growth in video games thus expected to slow. Strong growth is however set to continue for digital gaming, particularly mobile games.

GET MORE FOR LESS!


For orders of 3 or more reports, in addition to your multi-purchase discount, we will provide any strategy or global briefing absolutely free.

Please contact a web site agent using the chat box or complete the form here to receive your free strategic briefing. 



Samples (FAQs about samples):

doc_pdf.pngSample Toys and Games Market Research Report

doc_excel_table.pngSample Toys and Games Data

View full Toys and Games Report here

Delivery: Files are delivered directly into your account within a few minutes of purchase.

Overview

Discover the latest market trends and uncover sources of future market growth for the Toys and Games industry in Russia with research from Euromonitor's team of in-country analysts.

Find hidden opportunities in the most current research data available, understand competitive threats with our detailed market analysis, and plan your corporate strategy with our expert qualitative analysis and growth projections.

If you're in the Toys and Games industry in Russia, our research will save you time and money while empowering you to make informed, profitable decisions.

The Toys and Games in Russia market research report includes:

  • Analysis of key supply-side and demand trends
  • Detailed segmentation of international and local products
  • Historic values and company shares
  • Five year forecasts of market trends and market growth  
  • Robust and transparent market research methodology, conducted in-country

Our market research reports answer questions such as:

  • What is the market size of Toys and Games in Russia?
  • What are the major companies Russia?
  • How was toys and games affected by the global recession?
  • Which product categories performed best in the last year?
  • What are the new any safety regulations affecting the industry?

Why buy this report?

  • Gain competitive intelligence about market leaders
  • Track key industry trends, opportunities and threats
  • Inform your marketing, brand, strategy and market development, sales and supply functions

This industry report originates from Passport, our Toys and Games market research database.

Table of Contents

Toys and Games in Russia - Industry Overview

EXECUTIVE SUMMARY

Strong growth supported by baby boom and long-term economic growth

New product development and digital gaming fuel growth for video games

Multinational leaders gain share thanks to licensing and launches

Chained retailers and internet retailing drive sales growth

Economic factors likely to constrain forecast period growth

KEY TRENDS AND DEVELOPMENTS

Economic clouds threaten future growth but 2014 sales growth remains strong

Short-lived baby boom boosts sales

Licensing sales soar as chained retailers continue to expand

MARKET DATA

  • Table 1 Sales of Toys and Games by Category: Value 2009-2014
  • Table 2 Sales of Toys and Games by Category: % Value Growth 2009-2014
  • Table 3 NBO Company Shares of Toys and Games: % Value 2010-2014
  • Table 4 LBN Brand Shares of Toys and Games: % Value 2011-2014
  • Table 5 Distribution of Toys and Games by Format: % Value 2009-2014
  • Table 6 Forecast Sales of Toys and Games by Category: Value 2014-2019
  • Table 7 Forecast Sales of Toys and Games by Category: % Value Growth 2014-2019

DEFINITIONS

SOURCES

  • Summary 1 Research Sources

Toys and Games in Russia - Company Profiles

Detskiy Mir-Tsentr OAO in Toys and Games (Russia)

STRATEGIC DIRECTION

KEY FACTS

  • Summary 2 Detskiy Mir-Tsentr OAO: Key Facts
  • Summary 3 Detskiy Mir-Tsentr OAO: Operational Indicators

COMPANY BACKGROUND

INTERNET STRATEGY

PRIVATE LABEL

  • Summary 4 Detskiy Mir-Tsentr OAO: Private Label Portfolio

COMPETITIVE POSITIONING

  • Summary 5 Detskiy Mir-Tsentr OAO: Competitive Position 2014

Mir Detstva OOO in Toys and Games (Russia)

STRATEGIC DIRECTION

KEY FACTS

  • Summary 6 Mir Detstva OOO: Key Facts

COMPETITIVE POSITIONING

  • Summary 7 Mir Detstva OOO: Competitive Position 2014

Nordplast OOO in Toys and Games (Russia)

STRATEGIC DIRECTION

KEY FACTS

  • Summary 8 Nordplast OOO: Key Facts

COMPETITIVE POSITIONING

  • Summary 9 Nordplast OOO: Competitive Position 2014

Traditional Toys and Games in Russia - Category Analysis

HEADLINES

TRENDS

COMPETITIVE LANDSCAPE

PROSPECTS

CATEGORY DATA

  • Table 8 Sales of Traditional Toys and Games by Category: Value 2009-2014
  • Table 9 Sales of Traditional Toys and Games by Category: % Value Growth 2009-2014
  • Table 10 Sales of Traditional Toys and Games by Type: % Value Breakdown 2009-2014
  • Table 11 NBO Company Shares of Traditional Toys and Games: % Value 2010-2014
  • Table 12 LBN Brand Shares of Traditional Toys and Games: % Value 2011-2014
  • Table 13 Distribution of Traditional Toys and Games by Format: % Value 2009-2014
  • Table 14 Forecast Sales of Traditional Toys and Games by Category: Value 2014-2019
  • Table 15 Forecast Sales of Traditional Toys and Games by Category: % Value Growth 2014-2019

Video Games in Russia - Category Analysis

HEADLINES

TRENDS

COMPETITIVE LANDSCAPE

PROSPECTS

CATEGORY DATA

  • Table 16 Sales of Video Games by Category: Value 2009-2014
  • Table 17 Sales of Video Games by Category: % Value Growth 2009-2014
  • Table 18 Sales of Video Games Software by Type: % Value Breakdown 2009-2014
  • Table 19 NBO Company Shares of Video Games: % Value 2010-2014
  • Table 20 LBN Brand Shares of Video Games: % Value 2011-2014
  • Table 21 NBO Company Shares of Video Games Hardware: % Value 2010-2014
  • Table 22 LBN Brand Shares of Video Games Hardware: % Value 2011-2014
  • Table 23 NBO Company Shares of Video Games Software: % Value 2010-2014
  • Table 24 LBN Brand Shares of Video Games Software: % Value 2011-2014
  • Table 25 NBO Company Shares of Digital Gaming: % Value 2010-2014
  • Table 26 LBN Brand Shares of Digital Gaming: % Value 2011-2014
  • Table 27 Distribution of Video Games by Format: % Value 2009-2014
  • Table 28 Distribution of Video Games Hardware by Format: % Value 2009-2014
  • Table 29 Distribution of Video Games Software by Format: % Value 2009-2014
  • Table 30 Forecast Sales of Video Games by Category: Value 2014-2019
  • Table 31 Forecast Sales of Video Games by Category: % Value Growth 2014-2019

Segmentation

This market research report includes the following:

  • Toys and Games
    • Traditional Toys and Games
      • Action Figures and Accessories
      • Arts and Crafts
      • Baby (0-18 months)
      • Construction Toys
      • Dolls and Accessories
      • Dressing-Up and Role Play
      • Games and Puzzles
      • Infant (19-36 Months)
      • Model Vehicles
      • Outdoor and Sports Toys
      • Plush Toys
      • Pre-School (3-4 Year Old)
      • Radio/Remote Control Toys
      • Ride-On Vehicles
      • Scientific/Educational Toys
      • Other Traditional Toys and Games
    • Video Games
      • Video Games Hardware
        • Hand-Held Video Game Consoles
        • Static Video Game Consoles
        • Video Games Hardware Accessories
      • Video Games Software
        • Games for Hand-Held Video Game Consoles
        • Games for PCs/MACs
        • Games for Static Video Game Consoles
      • Digital Gaming
        • Mobile Games
        • Online Games
        • PC and Console Game Downloads

Statistics Included

For each category and subcategory you will receive the following data in Excel format:

From Passport

  • Market Sizes
  • Company Shares
  • Brand Shares
  • Distribution
  • Analysis by Demographic
  • Analysis by Licensing
  • Analysis by Price
  • Analysis by Type
  • Pricing
  • Video Gaming Population
  • % of Video Gaming Population

Market size details:

  • Retail value retail selling price % growth
  • Retail value retail selling price local currency, USD, EUR, GBP, CHF, JPY
  • Retail value retail selling price per capita local currency, USD, EUR, GBP, CHF, JPY

print

Recently Viewed Items more ›

    Want to find out more about this report?

    If you purchase a report that is updated in the next 60 days, we will send you the new edition of the report and the data extract FREE!
    Our site uses cookies to improve functionality. Continue if you are happy with this or learn how to manage cookies by clicking here