In 2022, the toys and games industry in Taiwan experienced a less robust expansion in terms of current value growth as compared to the previous year. This was largely thanks to a decline in consumer purchasing power, triggered by austerity measures and apprehension regarding potential inflationary spikes as a result of static wage rates.
While inventory shortage was the predominant challenge in 2021, key players within the industry have since managed to contrive effective solutions, thereby mitigating this issue to a large extent. Nonetheless, some level of apprehension remained in 2022.
Toys and games in Taiwan has witnessed a significant shift in consumer behaviour, largely catalysed by the onset of the COVID-19 pandemic. This transformative period saw consumers shift rapidly from store-based outlets to e-commerce retail, a trend that has given rise to concerns amongst manufacturers and distributors about the potential persistence of these new consumption patterns even after the pandemic's containment.
The onset of the pandemic instigated a significant shift in the consumption patterns within the Taiwanese toys and games industry. The initial stages of the outbreak saw consumers rapidly moving towards online retail channels, motivated primarily by concerns over personal hygiene and safety.
Toys and games in Taiwan is set to see moderately slower growth over the forecast period, thanks to ongoing cautious consumer spending, apprehension about potential inflationary spikes, and persistent anxieties surrounding the geopolitical tensions in neighbouring regions.
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Toys and Games
This is the aggregation of traditional toys and games and video games.
See All of Our DefinitionsThis report originates from Passport, our Toys and Games research and analysis database.
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