About this Report
Traditional toys and games recorded another year of global growth in 2010, continuing to resist the climate of economic uncertainty. At the same time, the decline in video games was extended for the second consecutive year. This briefing analyses the shifting dynamics of the toys and games, including a gradual shift in retailing to modern channels and internet, the success of brand extension strategies, and the realities of finding growth in emerging markets.
What this report includes
- Up-to-the minute analysis of the latest trends in the industry
- New product development, forecasts and other themes
- Unique graphics and illustrated case studies
- Most recent brand and company news
- New insight into the size and shape of the market
Why buy this report
- Leading industry opinion keeps you abreast of latest news and trends
- Forward-looking outlook on a category, market or issue affecting the industry
- Latest five year forecasts assess how the market is predicted to develop
- Understand the competitive environment, the leading players and brands
