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Country Report

Toys and Games in Brazil

The Brazilian economy continued its upward trajectory through 2011, with wealth redistribution and excellent employment combining with increasing access to consumer credit to produce a fast-growing middle class. This has vastly expanded the consumer ...

Oct 2012 | US$1,100| Add to cart | View details ›

Strategy Briefing

Age Blurring: How the Breakdown of Age Boundaries Is Affecting Global Consumer Markets

As global attitudes on youth, middle-age and the elderly have altered, the traditionally-perceived boundaries of age-appropriate lifestyles, behaviours and preferences are blurring, making it more difficult for marketers to stereotype consumers along...

Apr 2011 | US$2,600| Add to cart | View details ›

Strategy Briefing

Make Way for Generation Z: Marketing to Today’s Tweens and Teens

The new generation, encompassing today's tweens and teenagers, have never had it so good. Brand-conscious, tech-savvy, old before their years and equipped with generous incomes that are almost entirely discretionary, they are an increasingly ...

Feb 2011 | US$2,600| Add to cart | View details ›

Books more ›

Statistical Reference Handbook

International Marketing Data and Statistics 2013

Nov 2012

Statistical Reference Handbook

World Consumer Lifestyles Databook 2012

Mar 2012

Statistical Reference Handbook

World Consumer Income and Expenditure Patterns

Aug 2012

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