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Country Report

Toys and Games in India

The toys and games market witnessed a robust increase mainly due to rising disposable incomes as well as parents demanding educational toys for their children. Robust growth was also stimulated by the emergence of modern trade stores where consumers ...

Nov 2012 | US$1,100| Add to cart | View details

Strategy Briefing

Make Way for Generation Z: Marketing to Today’s Tweens and Teens

The new generation, encompassing today's tweens and teenagers, have never had it so good. Brand-conscious, tech-savvy, old before their years and equipped with generous incomes that are almost entirely discretionary, they are an increasingly ...

Feb 2011 | US$2,600| Add to cart | View details

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Statistical Reference Handbook

Statistical Reference Handbook

Statistical Reference Handbook