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Country Report

Toys and Games in Italy

In 2011, toys and games registered positive value growth once again thanks only to video games sales, while traditional toys, after a good performance in 2009 declined in 2010 and deeper still in 2011. The success of video games was mainly due to the...

Dec 2012 | US$1,100| Add to cart | View details

Strategy Briefing

Age Blurring: How the Breakdown of Age Boundaries Is Affecting Global Consumer Markets

As global attitudes on youth, middle-age and the elderly have altered, the traditionally-perceived boundaries of age-appropriate lifestyles, behaviours and preferences are blurring, making it more difficult for marketers to stereotype consumers along...

Apr 2011 | US$2,600| Add to cart | View details

Books more ›

Statistical Reference Handbook

Statistical Reference Handbook

Statistical Reference Handbook