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Strategy Briefing

The Haves and Have Nots: The Impact of the Widening Gap Between Rich and Poor

The income gap between rich and poor has increased steadily in line with economic progress, but only recently, with unemployment and austerity measures hitting the poor and “squeezed middle” the most, has public resentment against inequality reached ...

Nov 2011 | US$2,600| Add to cart | View details ›

Strategy Briefing

Age Blurring: How the Breakdown of Age Boundaries Is Affecting Global Consumer Markets

As global attitudes on youth, middle-age and the elderly have altered, the traditionally-perceived boundaries of age-appropriate lifestyles, behaviours and preferences are blurring, making it more difficult for marketers to stereotype consumers along...

Apr 2011 | US$2,600| Add to cart | View details ›

Strategy Briefing

Make Way for Generation Z: Marketing to Today’s Tweens and Teens

The new generation, encompassing today's tweens and teenagers, have never had it so good. Brand-conscious, tech-savvy, old before their years and equipped with generous incomes that are almost entirely discretionary, they are an increasingly ...

Feb 2011 | US$2,600| Add to cart | View details ›

Strategy Briefing

Global Discretionary Goods & Services Markets in 2009 and 2010: Legacy of the Downturn (Part 2)

Following on from our previous report, Global FMCG Trends in 2009 and 2010, we identify the winners and losers of the recession among the durables and service markets covered in Euromonitor International’s global database (namely consumer appliances,...

Oct 2010 | US$2,600| Add to cart | View details ›

Strategy Briefing

The First Age: Birth to Three Years Old

This Strategy Briefing looks at the global market for baby care products. Despite falling birth rates around the world, the market continues to grow. The report explores the different growth rates in twelve major markets. Mature markets show high per...

Jul 2010 | US$2,600| Add to cart | View details ›

Books more ›

Statistical Reference Handbook

International Marketing Data and Statistics 2013

Nov 2012

Statistical Reference Handbook

World Consumer Lifestyles Databook 2012

Mar 2012

Statistical Reference Handbook

World Consumer Income and Expenditure Patterns

Aug 2012

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