Market research for the toys and games industry

Euromonitor has the world’s most comprehensive research on the toys and games industry. We monitor and analyse industry trends in toys and games globally, including in-depth data on market share and market size.

Euromonitor data and market analysis advances your knowledge of the industry and its competitive environment, ensuring accurate and focused strategies for your business. Our market research can be used throughout your entire organisation, including strategic development, marketing, mergers and acquisitions, and brand management.

Company Profile

BandaI Namco Group in Toys and Games

Bandai Namco is a well-established and leading player in the toys and games. It is particularly strong in Japan where it ranked first in traditional games, and fifth in video games in 2011. In Western markets Bandai Namco is mostly known for Power ...

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Country Report

Toys and Games in France

Overall toys and games recorded a small decrease in value terms in 2011. The uncertain economic climate did not impact traditional toys and games. The French did not apply the trend of lower purchasing power to their children as it is a matter for ...

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Country Report

Toys and Games in the Netherlands

In 2011, toys and games once again registered a considerable decline in value sales. The decline was only marginally higher than the previous year, but it showed that the market is having trouble shaking off the negative effects of the adverse ...

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Country Report

Toys and Games in Germany

The traditional toys and games market in Germany has witnessed sales growth since 2007 and successfully achieved further growth in 2011. Meanwhile the market for video games has exhibited stable positive growth as well. Despite the euro debt crisis, ...

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Company Profile

Microsoft Corp in Toys and Games

Microsoft ranked third globally in terms of video games sales in 2011. Static video game console hardware and associated accessories made up the majority of Microsoft’s video games revenue in 2011, in retail value terms. However, the company is ...

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Country Report

Toys and Games in Malaysia

Toys and games sales improved in 2011 thanks to rising disposable income in Malaysia and recovery from recession. Among traditional toys, products, such as action figures, model vehicles, plush toys and construction toys, were largely driven by the ...

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Country Report

Toys and Games in Thailand

In 2011, sales of toys and games registered healthy double-digit growth, which was faster than the CAGR for the review period. The overall sales performance of toys and games in 2011 proved impressive despite the negative factors, such as severe ...

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Country Report

Toys and Games in Argentina

Following an excellent 2010 where sales grew 33%, 2011 presented a revenue growth of 25%, mostly fuelled by a number of companies’ strategies aimed at sustaining demand, including credit card discounts and zero interest rate. Both traditional toys ...

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Country Report

Toys and Games in Hong Kong, China

Toys and games experienced positive growth in 2011, benefiting from the rapid economic growth in East Asian countries, especially China. Thanks to the open policy, Hong Kong once again benefited from the strong consuming power of Chinese residents. ...

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Company Profile

Sony Corp in Toys and Games

Sony Corp faced a public relations disaster in 2011 as it was forced to admit that its PlayStation Network had suffered a cyber attack leaving the data of millions of its users exposed. The company has worked hard to restore its reputation at a time ...

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