Market research for the toys and games industry

Euromonitor has the world’s most comprehensive research on the toys and games industry. We monitor and analyse industry trends in toys and games globally, including in-depth data on market share and market size.

Euromonitor data and market analysis advances your knowledge of the industry and its competitive environment, ensuring accurate and focused strategies for your business. Our market research can be used throughout your entire organisation, including strategic development, marketing, mergers and acquisitions, and brand management.

Country Report

Toys and Games in India

The toys and games market witnessed a robust increase mainly due to rising disposable incomes as well as parents demanding educational toys for their children. Robust growth was also stimulated by the emergence of modern trade stores where consumers ...

Nov 2012 | US$1,100| Add to cart | View details ›

Country Report

Toys and Games in Taiwan

Taiwan has been experiencing a combination of low consumer confidence since prior to the global financial crisis and a low and ever declining birth rate. This, combined with increasing demand for video games, has continued to drag down retail sales ...

Nov 2012 | US$1,100| Add to cart | View details ›

Company Profile

Nintendo Co Ltd in Toys and Games

Nintendo has a long and enviable history in video games. Recently, the company has struggled to adapt to a changing world of video gaming, which has seen a large part of Nintendo’s “casual games” market eroded by smartphones and free to play social ...

Nov 2012 | US$525| Add to cart | View details ›

Country Report

Toys and Games in Indonesia

With the total toys and games market worth over Rp5 trillion, Indonesia is eligible to hold the title of being the next lucrative toys and games market. Traditional toys and games accounts for more than 80% of the total market, with the construction ...

Oct 2012 | US$1,100| Add to cart | View details ›

Country Report

Toys and Games in Brazil

The Brazilian economy continued its upward trajectory through 2011, with wealth redistribution and excellent employment combining with increasing access to consumer credit to produce a fast-growing middle class. This has vastly expanded the consumer ...

Oct 2012 | US$1,100| Add to cart | View details ›

Country Report

Toys and Games in Australia

Toys and games contracted by 1% in current value terms as major video games hardware platforms continued their descent towards the end of their life cycle. This had a knock-on effect in video games software as developers became less enthusiastic in ...

Oct 2012 | US$1,100| Add to cart | View details ›

Country Report

Toys and Games in Russia

After highly pronounced growth in 2010, the Russian toys and games industry achieved and even exceeded expectations in 2011. Both the traditional toys and games and video games showed high sales results with the promise of maintaining growth in the ...

Oct 2012 | US$1,100| Add to cart | View details ›

Country Report

Toys and Games in Ukraine

Over the review period traditional toys and games grew annually without any drop in 2009 post-economic crisis. In 2011, against the background of video games growth, traditional toys and games showed worse results than in 2010. The decline concerns ...

Oct 2012 | US$1,100| Add to cart | View details ›

Country Report

Toys and Games in the US

For several years now, Americans have been facing pressure on their income. Frugality and simplicity are lessons parents are teaching their children. Trimming from the toys and games budget may be part of the lesson; or perhaps it is just a reality ...

Oct 2012 | US$1,100| Add to cart | View details ›

Country Report

Toys and Games in Romania

With the Romanian economy out of recession and the prospects indicating timid growth, the toys and games market registered a healthy increase in 2011. Given the fact the Romanian toys and games market has yet to reach maturity (especially in the case...

Oct 2012 | US$1,100| Add to cart | View details ›