Market research for the toys and games industry

Euromonitor has the world’s most comprehensive research on the toys and games industry. We monitor and analyse industry trends in toys and games globally, including in-depth data on market share and market size.

Euromonitor data and market analysis advances your knowledge of the industry and its competitive environment, ensuring accurate and focused strategies for your business. Our market research can be used throughout your entire organisation, including strategic development, marketing, mergers and acquisitions, and brand management.

Country Report

Toys and Games in Sweden

Value sales of toys and games in Sweden increased in 2011 compared to 2010. Traditional toys and games, as well as video games, saw positive sales, which inevitably led to overall growth in 2011. Action figures and accessories and construction toys ...

Oct 2012 | US$1,100| Add to cart | View details ›

Company Profile

Mattel Inc in Toys and Games

Mattel is the largest traditional toys maker in the world. While more than half of its revenue still originates from the US, the share of international sales had grown over 2006-2011. Its strategy over recent years has seen a shift towards more own ...

Sep 2012 | US$525| Add to cart | View details ›

Country Report

Toys and Games in Poland

Despite the falling consumer confidence and decreasing population of 0-14-year-olds in Poland, in 2011, toys and games saw positive value sales growth, which applied to both, traditional toys and games and video games. Development of toys and games, ...

Sep 2012 | US$1,100| Add to cart | View details ›

Country Report

Toys and Games in China

Due to rapid economic development and the one-child policy, Chinese parents today have more money to spend on their children than ever before. This helped to ensure that growth in total toys and games current value sales in 2011 was not only up on ...

Sep 2012 | US$1,100| Add to cart | View details ›

Country Report

Toys and Games in Japan

Economic growth turned negative in 2011, with GDP growth declining by 1%. This was partly caused by the East Japan Earthquake which impacted the economy after March 2011. The high exchange rate of the yen against US dollars and the euro also ...

Aug 2012 | US$1,100| Add to cart | View details ›

Company Profile

Hasbro Inc in Toys and Games

Hasbro, the second largest toymaker globally, is widely known for the Transformers, Monopoly and PlaySkool brands. The key categories of focus for Hasbro have traditionally been games and puzzles and action figures, but the company maintains a ...

Aug 2012 | US$525| Add to cart | View details ›

Country Report

Toys and Games in Canada

With the economy continuing to show signs of a recovery from the recent recession there are signs that consumers’ confidence, although still somewhat shaky, has improved. As a result of this trend, retail sales of toys and game experienced an ...

Aug 2012 | US$1,100| Add to cart | View details ›

Company Profile

LEGO Group in Toys and Games

LEGO is the third largest toymaker in the world, behind Mattel and Hasbro. Building on innovation and old traditions in brick toys, LEGO was one of the most successful toy companies during 2010 and 2011, outperforming the sluggish toy market. The ...

Jul 2012 | US$525| Add to cart | View details ›

Statistical Reference Handbook

World Retail Data and Statistics

World Retail Data and Statistics is a valuable reference book to understand global retail trends. It is packed with retail sales statistics for 52 countries that can be compared easily (2006-2011).

Jun 2012 | US$475| View details ›

Country Report

Toys and Games in Mexico

Growth in toys and games was positive across all categories in 2011, despite many challenges in the market. Traditional toys and games continued recovering from the deceleration caused by the economic recession in 2009; strong growth rates persisted ...

Jun 2012 | US$1,100| Add to cart | View details ›