Market research for the toys and games industry

Euromonitor has the world’s most comprehensive research on the toys and games industry. We monitor and analyse industry trends in toys and games globally, including in-depth data on market share and market size.

Euromonitor data and market analysis advances your knowledge of the industry and its competitive environment, ensuring accurate and focused strategies for your business. Our market research can be used throughout your entire organisation, including strategic development, marketing, mergers and acquisitions, and brand management.

Passport

Passport Toys and Games Global

Subscribe to the Passport online intelligence service: strategic analysis of trends and opportunities through an interactive database on your categories and your countries. Give your team the industry's most respected international market research.

May 2012 | US$30,000| Add to cart | View details ›

Global Briefing

Toys and Games: Trends, Developments and Prospects

Traditional toys and games recorded another year of global growth in 2010, continuing to resist the climate of economic uncertainty. At the same time, the decline in video games was extended for the second consecutive year. This briefing analyses the...

Feb 2012 | US$2,000| Add to cart | View details ›

Global Briefing

Toys and Games Retailing: Specialist Toy Retailers: Defence against the Grocery Arts

Competition from grocery retailers has put specialist toy retailers in a difficult position, fighting for their status as the preferred destination for toy shopping. In true grocery fashion, these players are offering low prices coupled with ...

Dec 2011 | US$2,000| Add to cart | View details ›

Strategy Briefing

The Haves and Have Nots: The Impact of the Widening Gap Between Rich and Poor

The income gap between rich and poor has increased steadily in line with economic progress, but only recently, with unemployment and austerity measures hitting the poor and “squeezed middle” the most, has public resentment against inequality reached ...

Nov 2011 | US$2,600| Add to cart | View details ›

Country Report

Toys and Games in South Africa

Following a difficult year for the South African economy in 2009, both the toys and games market made a strong recovery in 2010, aided in part by a government stimulus programme that helped to boost consumer confidence and return consumers to the ...

Oct 2011 | US$1,100| Add to cart | View details ›

Global Briefing

Toys and Games: How Demographics and Income Shape Demand

Although the world’s child population has been declining, this will be a short-lived phenomenon. The trend towards smaller families in many markets ties in with other cultural and income shifts that actually stand the global toys and games market in ...

Sep 2011 | US$2,000| Add to cart | View details ›

Strategy Briefing

Age Blurring: How the Breakdown of Age Boundaries Is Affecting Global Consumer Markets

As global attitudes on youth, middle-age and the elderly have altered, the traditionally-perceived boundaries of age-appropriate lifestyles, behaviours and preferences are blurring, making it more difficult for marketers to stereotype consumers along...

Apr 2011 | US$2,600| Add to cart | View details ›

Strategy Briefing

Make Way for Generation Z: Marketing to Today’s Tweens and Teens

The new generation, encompassing today's tweens and teenagers, have never had it so good. Brand-conscious, tech-savvy, old before their years and equipped with generous incomes that are almost entirely discretionary, they are an increasingly ...

Feb 2011 | US$2,600| Add to cart | View details ›

Strategy Briefing

Global Discretionary Goods & Services Markets in 2009 and 2010: Legacy of the Downturn (Part 2)

Following on from our previous report, Global FMCG Trends in 2009 and 2010, we identify the winners and losers of the recession among the durables and service markets covered in Euromonitor International’s global database (namely consumer appliances,...

Oct 2010 | US$2,600| Add to cart | View details ›

Strategy Briefing

The First Age: Birth to Three Years Old

This Strategy Briefing looks at the global market for baby care products. Despite falling birth rates around the world, the market continues to grow. The report explores the different growth rates in twelve major markets. Mature markets show high per...

Jul 2010 | US$2,600| Add to cart | View details ›