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Company Profile

Toys "R" Us Inc in Retailing

Mar 2011

Price: US$525

About this Report

About this Report


Euromonitor International's report on Toys "R" Us Inc delivers a detailed strategic analysis of the company's business, examining its performance in the Non-Store Retailing market and the global economy.

Company and market share data provide a detailed look at the financial position of Toys "R" Us Inc, while in-depth qualitative analysis will help you understand the brand strategy and growth prospects of Toys "R" Us Inc This report examines:

  • Company share by region and sector
  • Brand portfolio
  • New product developments
  • Marketing and distribution strategies

A detailed SWOT analysis of Toys "R" Us Inc provides strategic intelligence on:

  • Strengths and weaknesses
  • Category and country opportunities for growth
  • Challenges and threats from current competition and future prospects
  • Global and regional market positions

Research You Can Trust

Euromonitor International's company profile reports are written by our Non-Store Retailing research team, a dedicated group of analysts that knows the industry inside and out.

Buy this report to inform your planning, strategy, marketing, sales and competitor intelligence functions.

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Reports are delivered in pdf format and can be downloaded from your online account (called My Pages) immediately after purchase.

Table of Contents

Table of Contents

Scope of Report

Scope

Strategic Evaluation

Key company facts

SWOT - Toys “R” Us

Key strategic objectives and challenges

Competitive Positioning

Slow growth in early years but 2010 proving a turning point

Toys “R” Us’ sales larger than nearest 14 rivals combined

Geographic Opportunities

Toys “R” Us - Global Presence

Toys “R” Us: Dependence on US market decreasing

Mapping Toys “R” Us’ stores state by state

US: Wal-Mart and other grocers pile on the pressure

Japan: Toy shops losing out to online rivals

Western Europe: Consolidation sees exit from two markets

China: Too valuable a market to franchise?

Other markets: Assessing the better performing markets

Demographics: Where should Toys “R” Us be?

Channel Opportunities

Babies “R” Us and online retail to outperform toy stores

Toy stores face fight for survival in developed markets

Dashboard view: Toy store channel to contract

Growing levels of competition in baby specialist stores

Toys “R” Us’ internet retail operations and Amazon lawsuit

Are pop-up stores the cure to seasonal instability?

Product Opportunities

Improvement in performance against key product areas

“Entertainment” category proving significant for Toys “R” Us

Cyclical video games hardware sales add to instability

Brand and Private Label Strategy

Toys “R” Us - one company, a growing number of brands

The Toys “R” Us brand and Geoffrey the Giraffe

Major toy brands by geography

Toys “R” Us extending its private label ranges

Operations

Toys “R” Us: Growing number of suppliers

Importance to suppliers remains for Toys “R” Us

Is Toys “R” Us’ US distribution network overstretched?

Recommendations

Key recommendations

Samples

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