Traditional grocery retailers still dominate grocery shopping in Cameroon, but they are coming under increased pressure from the growing number of modern grocery retail outlets, which have a strong appeal for middle- and high-income local consumers. During 2020, traditional grocery retailers saw a sharp decline in their retail constant value sales (2021 prices).
Traditional grocery retailers continue to dominate grocery retail in Cameroon due to their widespread presence, which makes them the most convenient place for most local consumers to shop. Most consumers who live outside of the main cities cannot easily access supermarkets and rely heavily on kiosks, which are also perceived as being cheaper than supermarkets by many Cameroonians.
During 2020, traditional grocery retailers that sell alcoholic drinks benefitted from the temporal closure of bars and pubs, as this led more consumers to drink at home. Even after these restrictions were eased, some continued to drink at home due to their reduced purchasing power or concern regarding the risk of contagion.
The rate of growth in the retail constant value sales of traditional grocery retailers will gradually accelerate over the course of the forecast. However, they will not return to their pre-pandemic peak until 2024.
Traditional grocery retailers will lose retail value share to modern grocery retailers at an accelerated pace during the forecast period. It is particularly notable that traditional grocery retailers are beginning to fall out of favour with middle- and high-income consumers and, more generally, with younger consumers in urban areas.
As the competitive pressure from modern grocery retail intensifies, some traditional grocery retailers will attempt to specialise in an effort to insulate themselves from this. For example, more of them may convert their outlets to become alcoholic drinks specialist retailers.
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Traditional grocery retailing is the aggregation of those channels that are invariably non-chained and are, therefore, owned by families and/or run on an individual basis. For Euromonitor traditional grocery retailing is the aggregation of three channels: Independent Small Grocers, Food/Drink/Tobacco Specialists and Other Grocery Retailers. While there can be modern (i.e. chained) food/drink/tobacco specialists or other grocery retailers, due to the store's presence in the channel, these stores are still considered as traditional for Euromonitor International.
See All of Our DefinitionsThis report originates from Passport, our Traditional Grocery Retailers research and analysis database.
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