The re-emergence of old popular toys, games and themes is on the rise, driven by nostalgia among adult consumers and their desire to reconnect with their past and introduce them to their children. This trend is broadly known as the “Kidult” industry, where adults relive their childhood experiences.
In recent years, consumer awareness of science and technology developments has grown, driven in part by a more technologically-savvy population. This awareness has inspired growing demand for scientifically-themed and educational toys, a trend that is projected to persist in the foreseeable future.
Sustainability is set to grow in importance and boost demand within toys and games, with notable progress seen in Germany’s traditional toys and games category through the establishment of certain standards by the Fair Toys Organisation. Additionally, starting in 2023, the implementation of the new German act on due diligence in the supply chain for large companies and extending to smaller companies in subsequent years, will further drive the need for manufacturers and companies to adapt their toy designs, materials, and packaging to meet the criteria.
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Understand the latest market trends and future growth opportunities for the Traditional Toys and Games industry in Germany with research from Euromonitor International's team of in-country analysts – experts by industry and geographic specialisation.
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Traditional Toys and Games
This is the aggregation of baby (0-18 months), infant (19-36 months), pre-school (3-4 years), construction, arts & crafts, scientific/educational, dress up & role play, dolls & accessories, action figures & accessories, plush, model vehicles, remote control toys, games & puzzles, outdoor & sports, ride-on vehicles and other traditional toys and games. Traditional toys and games are objects of play which do not involve a video game component.
See All of Our DefinitionsThis report originates from Passport, our Traditional Toys and Games research and analysis database.
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