The implementation of import duty and the requirement for BIS certification from 2021 put a renewed focus on traditional, artisanal toys that are Made in India. This has in turn resulted in an increased emphasis by consumers on toys that are based on Indian mythology, incorporate local superheroes, or are representative of their own culture and language.
Traditional toys and games is expected to return to steady growth in the forecast period, due to favourable macroeconomic factors. In addition, post-pandemic, parents are realising the significance of purchasing toys and games to aid their children’s development.
In recent years, subscription boxes have become increasingly popular in India in a range of industries, from beauty and fashion to healthcare. This trend is now gaining prominence in traditional toys and games, as parents are looking to find ways to provide their children with a variety of toys and experiences.
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Traditional Toys and Games
This is the aggregation of baby (0-18 months), infant (19-36 months), pre-school (3-4 years), construction, arts & crafts, scientific/educational, dress up & role play, dolls & accessories, action figures & accessories, plush, model vehicles, remote control toys, games & puzzles, outdoor & sports, ride-on vehicles and other traditional toys and games. Traditional toys and games are objects of play which do not involve a video game component.
See All of Our DefinitionsThis report originates from Passport, our Traditional Toys and Games research and analysis database.
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