Traditional toys and games is set to continue to see good retail value (constant 2022 prices) growth, especially in the first half of the forecast period. This performance is expected to be supported by improved disposable incomes, as well as growing awareness and knowledge of traditional toys and games, brands and products and their benefits.
Recycling, and ecological and sustainability issues, in general, are predicted to be increasingly important in the eyes of a consumer base that is increasingly educated and informed about environmental matters. Brand owners and retailers are set to stimulate this trend through investments in education campaigns and new product developments.
A shift to e-commerce predated the outbreak of the Coronavirus (COVID-19) pandemic. However, the exigencies of the COVID-19 crisis, including home seclusion and physical retailing restrictions, accelerated this shift and led to e-commerce holding one quarter of retail value sales of traditional toys and games in 2022.
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Understand the latest market trends and future growth opportunities for the Traditional Toys and Games industry in Romania with research from Euromonitor International's team of in-country analysts – experts by industry and geographic specialisation.
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If you're in the Traditional Toys and Games industry in Romania, our research will help you to make informed, intelligent decisions; to recognise and profit from opportunity, or to offer resilience amidst market uncertainty.
Traditional Toys and Games
This is the aggregation of baby (0-18 months), infant (19-36 months), pre-school (3-4 years), construction, arts & crafts, scientific/educational, dress up & role play, dolls & accessories, action figures & accessories, plush, model vehicles, remote control toys, games & puzzles, outdoor & sports, ride-on vehicles and other traditional toys and games. Traditional toys and games are objects of play which do not involve a video game component.
See All of Our DefinitionsThis report originates from Passport, our Traditional Toys and Games research and analysis database.
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