The importance of sustainability for toys and games was compromised in 2022 due to reduced purchasing power among parents. Despite the price being prioritised above other qualities, the value of sustainability as a driver for demand is expected to continue growing in the forecasted period, as eco-friendly qualities are a key consideration for many parents when buying a product.
Across the review period, social media has proved to be a very powerful channel for the branding and advertising of toys and games. For example, TikTok has been responsible for positioning toys in the best-selling positions of the year.
According to "La Caixa" Foundation Social Observatory, Spain has one of Europe's largest gaps between the desired and actual number of children per family. The decreasing number of births – only above Italy in Europe– due to instability in the job market and insufficient policies to support families are some of the reasons for this downward trend.
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Understand the latest market trends and future growth opportunities for the Traditional Toys and Games industry in Spain with research from Euromonitor International's team of in-country analysts – experts by industry and geographic specialisation.
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Traditional Toys and Games
This is the aggregation of baby (0-18 months), infant (19-36 months), pre-school (3-4 years), construction, arts & crafts, scientific/educational, dress up & role play, dolls & accessories, action figures & accessories, plush, model vehicles, remote control toys, games & puzzles, outdoor & sports, ride-on vehicles and other traditional toys and games. Traditional toys and games are objects of play which do not involve a video game component.
See All of Our DefinitionsThis report originates from Passport, our Traditional Toys and Games research and analysis database.
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