Retail sales of traditional toys and games are set to see accelerated growth in constant value terms (2022 prices) during the forecast period. This will be fuelled by improving economic conditions, which will lead to an increase in discretionary spending.
As Filipinos continue to consume media via streaming services such as Netflix, Disney+, and YouTube, it will become more crucial for companies to promote their products across these platforms, especially in the case of younger consumers who are more engaged online. In addition, the return of toy conventions, such as ToyCon, which were put on hold during the pandemic, will be instrumental in driving sales of traditional toys and games, due to their ability to create hype and excitement around new products.
As local consumers gradually become more comfortable shopping online for a variety of products, e-commerce is expected to continue to grow in popularity in traditional toys and games during the forecast period. Convenience, a wide product offer and competitive pricing will be the main drivers of this trend.
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Understand the latest market trends and future growth opportunities for the Traditional Toys and Games industry in Philippines with research from Euromonitor International's team of in-country analysts – experts by industry and geographic specialisation.
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Traditional Toys and Games
This is the aggregation of baby (0-18 months), infant (19-36 months), pre-school (3-4 years), construction, arts & crafts, scientific/educational, dress up & role play, dolls & accessories, action figures & accessories, plush, model vehicles, remote control toys, games & puzzles, outdoor & sports, ride-on vehicles and other traditional toys and games. Traditional toys and games are objects of play which do not involve a video game component.
See All of Our DefinitionsThis report originates from Passport, our Traditional Toys and Games research and analysis database.
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