Country Report

New Zealand Flag Transportation in New Zealand

| Pages: 25

Price: US$900

About this Report

Executive Summary


  • During May 2012, Malaysia-based low cost carrier AirAsia X withdrew from its Kuala Lumpur to Christchurch service, citing mounting costs. AirAsia X NZ Ltd began operating direct flights between the two cities four times per week in April 2011. Also during April 2011, China Southern Airlines began operating three weekly flights between Guangzhou and Auckland via Melbourne. This service proved popular and was expanded to daily flights in November 2011. During November 2012, the New Zealand Government announced that it had entered an agreement with China Southern Airlines to allow the fast-tracking of visa applications for Chinese citizens which are gold and silver card holders in the airline’s loyalty scheme. As a result of the agreement, China Southern Airlines’ gold and silver frequent flyer card holders need not produce evidence of sufficient funds to support themselves when entering New Zealand, as long as they can demonstrate their flight records over the previous two years. During 2012, the government was considering extending this agreement to other airlines, primarily Air New Zealand.


  • Air New Zealand Ltd, the operator of New Zealand’s national flag carrier, was the leading player within air transportation in New Zealand during 2012 with a value share of 50%. The company recorded a solid 26% increase in current value during 2012. During December 2012, Air New Zealand slashed ticket prices on the Auckland-Honolulu route in order to compete with Hawaiian Airlines, which began flying between Auckland and Honolulu in March 2013. Furthermore, Air New Zealand plans to add capacity on this route with a third weekly service set to be added during June to September. Nonetheless, Air New Zealand announced its intention to cease operating on routes between Hong Kong and London during 2012. The decision to withdraw from this route was taken in a bid to recover profits and took effect from March 2013.


  • Increasing capacity by China Southern Airlines is expected to boost growth in the number of inbound arrivals from China in New Zealand over the forecast period. Furthermore, Air New Zealand is expected to continue capitalising on the hype surrounding The Hobbit film trilogy, working in conjunction with Tourism New Zealand in the development and execution of its 100% Middle Earth travel and tourism promotional campaign. In addition, cruise transportation is expected to become a more important category in other transportation in New Zealand during the forecast period, with larger cruise ships likely to visit New Zealand’s main ports.

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Discover the latest market trends and uncover sources of future market growth for the Transportation industry in New Zealand with research from Euromonitor's team of in-country analysts.

Find hidden opportunities in the most current research data available, understand competitive threats with our detailed market analysis, and plan your corporate strategy with our expert qualitative analysis and growth projections.

If you're in the Transportation industry in New Zealand, our research will save you time and money while empowering you to make informed, profitable decisions.

The Transportation in New Zealand market research report includes:

  • Analysis of key supply-side and demand trends
  • Detailed segmentation
  • Historic volumes and values, company and brand market shares
  • Five year forecasts of market trends and market growth  
  • Robust and transparent market research methodology, conducted in-country

Our market research reports answer questions such as:

  • What is the market size of Transportation in New Zealand?
  • What are the major brands in New Zealand?
  • Is there a move from schedule to low cost carriers?
  • Is there a shift away from air to rail?
  • How well is capacity aligned with utilisation?

Why buy this report?

  • Gain competitive intelligence about market leaders
  • Track key industry trends, opportunities and threats
  • Inform your marketing, brand, strategy and market development, sales and supply functions

This industry report originates from Passport, our Travel And Tourism market research database.

Table of Contents

Transportation in New Zealand - Category Analysis







  • Table 1 Transportation Sales by Category: Value 2007-2012
  • Table 2 Transportation Sales by Channel: Value 2007-2012
  • Table 3 Airline Capacity 2007-2012
  • Table 4 Air by Category: Passengers Carried 2007-2012
  • Table 5 Airline Passengers Carried by Distance 2007-2012
  • Table 6 Airline National Brand Owner Market Shares 2008-2012
  • Table 7 Airline Brands by Key Performance Indicators 2012
  • Table 8 Forecast Transportation Sales by Category: Value 2012-2017
  • Table 9 Forecast Transportation Sales by Channel: Value 2012-2017

Travel and Tourism in New Zealand - Industry Context


Arrivals from the UK plummet as European financial troubles continue

Tourism New Zealand embarks on its 100% Middle Earth campaign

Resurgent domestic tourism breathes new life into the tourism industry

Travel operators adapt to the changing tourist mix

Tourism New Zealand looks to China as a key future source country


New Zealand: 100% Middle Earth

China overtakes United Kingdom as second most popular inbound source country

Technological improvements boost online sales

Regional tourism organisations attempt to lure domestic tourists

Airline competition heats up

The burgeoning China-New Zealand relationship


  • Summary 1 New Zealand: SWOT


  • Table 10 Leave Entitlement: Volume 2007-2012
  • Table 11 Holiday Takers by Age: % Breakdown 2007-2012
  • Table 12 Seasonality of Trips 2007-2012


  • Table 13 Balance of Tourism Payments: Value 2007-2012


  • Summary 2 Research Sources


This market research report includes the following:

  • Transportation
    • Transportation by Category
      • Air
        • Air by Category
          • Charter
          • Low Cost Carriers
          • Schedule
        • Air by Channel
          • Air Online
            • Air Direct Suppliers
            • Air Intermediaries
          • Air Offline
        • Air By Distance
          • Long Haul
          • Short Haul
        • Airline Capacity
          • Charter (Airline Capacity)
          • Low Cost Carriers (Airline Capacity)
          • Schedule (Airline Capacity)
      • Other Transportation
        • Other Transportation by Category
          • Bus/Coach
          • Chauffeur-driven Car
          • Cruise
          • Ferry
          • Rail
        • Other Transportation by Channel
          • Other Transportation Online
            • Other Transportation Direct Suppliers
            • Other Transportation Intermediaries
          • Other Transportation Offline
    • Transportation by Channel
      • Transportation Online
        • Transportation Direct Suppliers
          • Air Direct Suppliers
          • Other Transportation Direct Suppliers
        • Transportation Intermediaries
          • Air Intermediaries
          • Other Transportation Intermediaries
        • Air Online
        • Other Transportation Online
      • Transportation Offline
        • Air Offline
        • Other Transportation Offline

Statistics Included

For each category and subcategory you will receive the following data in Excel format:

From Passport

  • Market Sizes
  • Company Shares
  • Brand Shares
  • Analysis by Distance
  • Internet Transactions
  • Key Performance Indicators
  • Passengers Carried by Airport

Market size details:

  • Retail value retail selling price % growth
  • Retail value retail selling price local currency, USD, EUR, GBP, CHF, JPY
  • Retail value retail selling price per capita local currency, USD, EUR, GBP, CHF, JPY
  • Number of people
  • Number of people % growth
  • Number of people per capita
  • Internet transaction value retail selling price % growth
  • Internet transaction value retail selling price local currency, USD, EUR, GBP, CHF, JPY
  • Internet transaction value retail selling price per capita local currency, USD, EUR, GBP, CHF, JPY
  • Offline value retail selling price % growth
  • Offline value retail selling price local currency, USD, EUR, GBP, CHF, JPY
  • Offline value retail selling price per capita local currency, USD, EUR, GBP, CHF, JPY


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