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Market research for the travel and tourism industry

Euromonitor has the world’s most comprehensive research on the travel and tourism industry. We monitor and analyse industry trends in travel and tourism globally, including in-depth data on market share and market size – from the “big picture” down to specific category levels. Categories in travel and tourism include:

Euromonitor data and market analysis advances your knowledge of the industry and its competitive environment, ensuring accurate and focused strategies for your business. Our market research can be used throughout your entire organisation, including strategic development, marketing, mergers and acquisitions, and brand management.

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Complete Euromonitor Reference Library

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Apr 2014 | View details
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Statistical Reference Handbook

World Tourism Data and Statistics 2014

Statistical handbook highlighting comparable travel and tourism statistics for 52 countries.

Mar 2014 | US$475 | View details

Statistical Reference Handbook

World Consumer Lifestyles Databook 2014

A statistical reference book packed with lifestyle statistics for 76 countries, including home ownership patterns and income.

Mar 2014 | US$475 | View details

Global Briefing

Hainan Travel Briefing

Hainan Province has a long way to go before it achieves the goal of China’s State Council to become “an international island resort destination on a par with Hawaii”. Thanks to its rich cultural diversity and natural resources, it has attracted huge ...

Mar 2014 | US$525 | Pages: 42 | Add to cart | View details

Company Profile

TUI AG in Travel and Tourism

TUI AG has had a successful year in 2013, with a rise in group profit enabling a dividend payment to shareholders for the first time in five years. The company appointed a new CEO who implemented the oneTUI restructuring plan which aimed to reduce ...

Feb 2014 | US$525 | Pages: 26 | Add to cart | View details

Country Report

Travel and Tourism in Fiji

In April 2012, a State of Emergency was declared in Fiji as flash flooding and extreme weather conditions caused the Fijian government to take the extreme measure of discouraging inbound tourists, as safety could not be assured. Then, in December ...

Feb 2014 | US$600 | Pages: 20 | Add to cart | View details

Country Report

Health and Wellness Tourism in Poland

Spa development is still in an early stage in Poland. The value of health and wellness tourism reached PLN1.8 billion in 2012, which translates into 8% growth as compared to the year before. This growth is attributable to positive performance both of...

Feb 2014 | US$900 | Pages: 16 | Add to cart | View details

Country Report

Travel and Tourism in Poland

Poland, which organised the European Football Championship (EURO 2012) jointly with Ukraine, experienced great development in 2012 as a result. The major public investments were concentrated on road networks, sports stadiums and airports in the four ...

Feb 2014 | US$1,900 | Pages: 81 | Add to cart | View details

Country Report

Tourism Flows Domestic in Poland

EURO 2012 was definitely the biggest event in Poland in 2012, explaining impressive growth of domestic trips, the number of which exceeded 40 million trips. There were four Polish cities selected as host venues – mainly Warsaw, Wroclaw, Gdansk and ...

Feb 2014 | US$900 | Pages: 17 | Add to cart | View details

Country Report

Tourism Flows Inbound in Poland

The main event impacting incoming tourism to Poland in 2012 was EURO 2012. The football matches attracted several hundred thousand fans from countries with teams participating in the championship. Another factor that has helped boost the number of ...

Feb 2014 | US$900 | Pages: 20 | Add to cart | View details

Country Report

Tourism Flows Outbound in Poland

Despite signs of economic downturn in Poland, outbound tourism experienced healthy 5% growth in number of trips in 2012. The main reason for this is the wish to escape from everyday responsibilities and to experience new adventures. According to ...

Feb 2014 | US$900 | Pages: 20 | Add to cart | View details

Country Report

Tourist Attractions in Poland

Tourist attractions in Poland are dynamic as a whole, with value growth of 6% in 2012. Tourist attractions benefited from the increasing number of both domestic and incoming tourists who willingly visit places attractive to them. Volume increases are...

Feb 2014 | US$900 | Pages: 18 | Add to cart | View details

Country Report

Transportation in Poland

EURO 2012, which took place in summer, was one of the most important factors having a positive impact on development of transportation in Poland in 2012. This applies to both air transportation, which experienced the fastest growth of 12% in number ...

Feb 2014 | US$900 | Pages: 20 | Add to cart | View details

Country Report

Travel Accommodation in Poland

The retail value of travel accommodation amounted to PLN9.5 billion in 2012, up by 17% over 2011 revenue, continuing the recovery from the crisis situation reflected in stagnant 2008 and 2009 growth after first signs of improvement were seen in 2010 ...

Feb 2014 | US$900 | Pages: 21 | Add to cart | View details

Country Report

Travel Retail in Poland

Poles are becoming more open minded and ready for adventurous trips to undiscovered countries. So- called “cultural tourism” is developing amongst Poles. Poles are increasingly interested in Asian and Middle East countries, as an increasing number of...

Feb 2014 | US$900 | Pages: 22 | Add to cart | View details

Country Report

Car Rental in Poland

Car rental in Poland is still under development; therefore impressive growth is being observed. The fastest- growing category in 2012 was leisure car rental with impressive growth of 16%. The main reason for the boost in this segment is related to ...

Feb 2014 | US$900 | Pages: 22 | Add to cart | View details

Global Briefing

City Travel Briefing: Bangkok

Thailand is one of Asia‘s favourite destinations, and Bangkok is reaping the benefits. Since the severe floods of 2011, following weeks of political protests in 2010, the city has increased its popularity, successfully positioning itself as a ...

Feb 2014 | US$525 | Pages: 35 | Add to cart | View details

Country Report

Tourism Flows Outbound in Taiwan

Despite the economic slowdown in Taiwan, outbound departures witnessed positive growth of 1% in the number of trips in 2012. Due to a wider presence of low cost carriers in Taiwan and increasing competition among local travel agents, lower costs of ...

Jan 2014 | US$900 | Pages: 21 | Add to cart | View details

Country Report

Tourist Attractions in Taiwan

Inbound tourism witnessed dynamic growth in 2012 with the number of visitor arrivals charting record-high levels. The high growth of visitors from China, Japan, Hong Kong, Singapore and Malaysia significantly boosted the volume of visitors to tourist...

Jan 2014 | US$900 | Pages: 19 | Add to cart | View details

Country Report

Transportation in Taiwan

The number of visitor arrivals reached record-high levels in 2012 which boosted in-country travel significantly. The dynamic growth of inbound tourism counterbalanced a declining demand from domestic tourists due to an economic slowdown in Taiwan. ...

Jan 2014 | US$900 | Pages: 21 | Add to cart | View details

Country Report

Travel Accommodation in Taiwan

The significant increase in visitor arrivals leading to record-high levels boosted travel accommodation in both value sales and volume terms in 2012. Visitor arrivals from China and Japan were the main drivers of current retail value sales of travel ...

Jan 2014 | US$900 | Pages: 23 | Add to cart | View details

Country Report

Travel Retail in Taiwan

Changing values and lifestyle choices among local consumers led to higher outbound travel which boosted travel retail value sales in 2012. Long working hours and stressful working environments caused a growing number of Taiwanese consumers to seek ...

Jan 2014 | US$900 | Pages: 23 | Add to cart | View details

Country Report

Car Rental in Taiwan

The economy in Taiwan remained weak since the 2008/2009 global recession, causing wages to stagnate, while the cost of living in Taiwan increased. As a result, an increasing number of Taiwanese consumers preferred to rent cars when needed for ...

Jan 2014 | US$900 | Pages: 21 | Add to cart | View details

Country Report

Health and Wellness Tourism in Taiwan

The number of inbound visitors to Taiwan reached record-high levels of over 7 million visitor trips in 2012. This helped to boost overall value sales of health and wellness tourism as hot springs were one of Taiwan’s main attractions. Taiwan boasts ...

Jan 2014 | US$900 | Pages: 17 | Add to cart | View details

Country Report

Travel and Tourism in Taiwan

Despite an economic slowdown in Taiwan resulting in weakened consumer confidence, the number of outbound departures posted positive growth in 2012. Declining costs boosted outbound travel among local consumers, particularly to short-haul ...

Jan 2014 | US$1,900 | Pages: 86 | Add to cart | View details

Country Report

Tourism Flows Domestic in Taiwan

Domestic tourism experienced a decline in the number of trips in 2012 due to higher outbound travel among local consumers in Taiwan. Domestic tourism is generally mature in Taiwan with the number of domestic trips witnessing steady demand each year. ...

Jan 2014 | US$900 | Pages: 19 | Add to cart | View details

Country Report

Tourism Flows Inbound in Taiwan

Arrivals to Taiwan reached record-high levels in 2012 with over 7 million trips. Strong growth from the number of arrivals from China boosted inbound tourism flows significantly in 2012. Visitor arrivals from China witnessed 47% growth in the number ...

Jan 2014 | US$900 | Pages: 23 | Add to cart | View details

Country Report

Travel Retail in Romania

The National Association of Travel Agencies continued to organise the Tourism Fair in Romania. These events helped to raise awareness, informing and educating Romanians in terms of building a preference for early bookings. The offers of exhibiting ...

Jan 2014 | US$900 | Pages: 18 | Add to cart | View details

Country Report

Health and Wellness Tourism in Romania

Romania is home to over a third of Europe’s mineral water sources. However, health and wellness tourism has received little attention in the past 20 years. As a result, accommodation facilities and treatment centres have become obsolete or have ...

Jan 2014 | US$900 | Pages: 14 | Add to cart | View details

Country Report

Travel and Tourism in Romania

In 2012, the recession in the eurozone was reflected in the tourism industry. Despite the economic uncertainty, Romania’s tourism industry managed to maintain its indicators, while consumer behaviour was more orientated towards safe decisions. ...

Jan 2014 | US$1,900 | Pages: 78 | Add to cart | View details

Country Report

Tourism Flows Domestic in Romania

Compared to previous years, the average budget for a domestic holiday was not very different in 2012, but appears to have been spent in a smarter way. The constant awareness-raising campaigns and the support offered by travel agents brought a change ...

Jan 2014 | US$900 | Pages: 16 | Add to cart | View details

Country Report

Tourism Flows Inbound in Romania

International arrivals continued growing in 2012, while incoming tourist receipts saw a slight decline. Growth was recorded in arrivals from most of the main source markets.

Jan 2014 | US$900 | Pages: 20 | Add to cart | View details

Country Report

Tourism Flows Outbound in Romania

The number of departures remained relatively static in 2012, at 11 million. Number of travelling Romanians getting more mature. Relatively low household incomes and no habits of travelling abroad limits further growth of outbound tourism.

Jan 2014 | US$900 | Pages: 19 | Add to cart | View details

Country Report

Tourist Attractions in Romania

During the UEFA Europa League Final, which took place in Bucharest in May 2012, 25,000 Spanish football enthusiasts spent around RON44 million. This contributed to a period of high occupancy rates for hotels, while restaurants and clubs also saw ...

Jan 2014 | US$900 | Add to cart | View details

Country Report

Transportation in Romania

Transportation remains strongly impacted by air transportation. In 2012 transportation as a whole posted a 3% increase in retail value sales to reach RON5 billion. Low cost carriers led growth in 2012, recording a retail value rise of 16% and ...

Jan 2014 | US$900 | Pages: 19 | Add to cart | View details

Country Report

Travel Accommodation in Romania

Travel accommodation recorded noticeable decline in 2012 in terms of value sales. It was primary driven by poor performance of independent hotels, that face increasing competition from chained hotels with stronger financial backing. Growing ...

Jan 2014 | US$900 | Pages: 20 | Add to cart | View details

Country Report

Car Rental in Romania

Car rental is a good barometer of how travel and tourism is performing. The first months of 2012 were quite difficult for car rental companies in Romania. Turnover stagnated due to a poor economic climate, leading to low demand for rental cars, both ...

Jan 2014 | US$900 | Pages: 18 | Add to cart | View details

Global Briefing

City Travel Briefing: Beijing

Beijing has a wealth of historical and cultural attractions. It is also the political and economic centre of China and a leading financial, high-tech and transportation hub. Nevertheless, after more than a decade of good growth, demand has been ...

Jan 2014 | US$525 | Pages: 34 | Add to cart | View details

Country Report

Travel and Tourism in Serbia

Tourist flows in 2012 were characterised by an increase in foreign tourist arrivals on the one hand, and a decline in domestic tourists on the other. The most popular incoming destinations are the largest cities: Belgrade, Novi Sad and Nis. Because ...

Jan 2014 | US$1,900 | Pages: 26 | Add to cart | View details

Country Report

Tourism Flows Domestic in Slovakia

The activities of regional tourism boards, which appeared earlier in the review period and were supported by the new law affecting tourism development, active since 2012, are bringing initial results and supporting the growth of domestic trips in ...

Jan 2014 | US$900 | Pages: 17 | Add to cart | View details

Country Report

Tourism Flows Inbound in Slovakia

Tourism flows inbound continued growing during 2012 both in terms of international arrivals and tourist receipts. This came as a surprise to some commentators after the stronger growth in 2011, when Slovakia hosted the IIHF Ice Hockey World ...

Jan 2014 | US$900 | Pages: 21 | Add to cart | View details

Country Report

Tourism Flows Outbound in Slovakia

Outbound travel in Slovakia continued its post-recession recovery and grew at a healthy pace during 2012. Since important leisure destinations for Slovak outbound tourist are mainly coastal destinations in southern Europe and northern Africa, the ...

Jan 2014 | US$900 | Pages: 20 | Add to cart | View details

Country Report

Tourist Attractions in Slovakia

The tourist attractions category continued to see strong growth in 2012. One aspect supporting the growth has been more active marketing from tourist attraction operators. The importance of marketing had been underestimated for a long time. Operators...

Jan 2014 | US$900 | Pages: 17 | Add to cart | View details

Country Report

Transportation in Slovakia

The overall performance of the transportation category remains strongly influenced by air transportation, thus the 12% value decline in air transportation in 2012 strongly contributed to the 3% decline in transportation as a whole. The dominant (58%)...

Jan 2014 | US$900 | Pages: 19 | Add to cart | View details

Country Report

Travel Accommodation in Slovakia

Travel accommodation in Slovakia gained international recognition after several years of struggling with a negative image. Investments into quality improvements and comfort, as well as more professional marketing in the category, started to pay off. ...

Jan 2014 | US$900 | Pages: 22 | Add to cart | View details

Country Report

Travel Retail in Slovakia

Individualisation and internet sales are the key drivers of consumer behaviour in travel retail. Consumers are prepared to forego the services of some traditional travel retail operators, in order to purchase individual products. This trend supports ...

Jan 2014 | US$900 | Pages: 22 | Add to cart | View details

Country Report

Car Rental in Slovakia

After three years of declines the category saw stabilisation in terms of value sales. The weak performance over the review period reflects two factors. First is resistance among local consumers towards renting a car from official companies, mainly ...

Jan 2014 | US$900 | Pages: 18 | Add to cart | View details

Country Report

Health and Wellness Tourism in Slovakia

Destination spas and health and wellness operators need to find ways to replace visitors whose stay was paid for by government health care schemes with self-paying guests. In the light of recession and economic turbulence, combined with the ...

Jan 2014 | US$900 | Pages: 15 | Add to cart | View details

Country Report

Travel and Tourism in Slovakia

Recovery after the economic downturn continued during 2012, despite previous negative expectations regarding trips numbers for domestic and inbound tourism. Leisure tourism in particular drove the category’s performance, boosted by events held ...

Jan 2014 | US$1,900 | Pages: 80 | Add to cart | View details

Country Report

Travel and Tourism in Macedonia

Intensive advertising activities, which included adverts via international broadcasters, subsidies in the hotel industry and the image of Macedonia as a new unexplored destination, had a positive impact on foreign tourism flows in 2012. On the other ...

Jan 2014 | US$600 | Pages: 25 | Add to cart | View details
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