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Global Briefing

Travel and Tourism Corporate Strategy: Recovering Lost Ground

Aug 2011

Price: US$2,000

About this Report

About this Report

Travel and tourism has seen a slow recovery as it attempts to regain the ground lost by the recent downturn. While parts of Europe still face uncertainty, Asia Pacific is fast becoming the centre for corporate expansion and growth across the leading global companies operating within the tourism industry. Social media are also taking on a more mainstream role for all travel professionals, with communication to and from consumers seen as vital.


What this report includes

  • Up-to-the minute analysis of the latest trends in the industry
  • New product development, forecasts and other themes
  • Unique graphics and illustrated case studies
  • Most recent brand and company news
  • New insight into the size and shape of the market

Why buy this report

  • Clear, concise powerpoint format makes it easy to digest
  • Leading industry opinion keeps you abreast of latest news and trends
  • Forward-looking outlook on a category, market or issue affecting the industry
  • Latest five year forecasts assess how the market is predicted to develop
  • Understand the competitive environment, the leading players and brands

Delivery format

PDF/PPT
Downloadable from MyPages

Table of Contents

Table of Contents

Scope of the Report

Scope

Executive Summary

Key findings

Global Performance

Global economic review

Cross-category global trends

Leisure vs business travel

Airlines

Airline specific f actors

Leading global airlines

Major players in 2010

Mergers and consolidations

Fleet renewal and green policy

Growth opportunities in China and India

Changes in business model

Ancillary revenues remain crucial

Case studies - Ryanair and United Continental

Key opportunities and threats - airlines

Hotels

Hotel specific factors

Leading global hotels

The major players in 2010

Global regions review

Reliance on business travel recovery

Cultural adjustment

Lifestyle boutique hotels

Lifestyle boutique h otels

Strong pipeline projects

Loyalty programmes crucial

Case study - W Hotels

Key opportunities and threats - hotels

Car Rental

Car rental specific factors

Leading global c ar r ental companies

Increasing competition

Emerging markets - BRIC

Targeting business markets

Ancillary revenues vital

Increased competition

Green fleets

Non-stop diversification

Case studies - Avis Budget and Avis Europe

Key opportunities and threats - car rental

Travel Retail

Travel retail specific f actors

Leading global travel retailers

Key players in 2010

Dynamic packaging

The battle for the Russian market

Social media

Education/activity segment

Case studies - Expedia and Amadeus

Key opportunities and threats - travel retail

Samples

T&T Corporate-Strategy-Recovering-Lost-Ground.jpg

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