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Global Briefing

Travel and Tourism Corporate Strategy: Recovering Lost Ground

Aug 2011

Price: US$2,000

About this Report

About this Report

Travel and tourism has seen a slow recovery as it attempts to regain the ground lost by the recent downturn. While parts of Europe still face uncertainty, Asia Pacific is fast becoming the centre for corporate expansion and growth across the leading global companies operating within the tourism industry. Social media are also taking on a more mainstream role for all travel professionals, with communication to and from consumers seen as vital.

What this report includes

  • Up-to-the minute analysis of the latest trends in the industry
  • New product development, forecasts and other themes
  • Unique graphics and illustrated case studies
  • Most recent brand and company news
  • New insight into the size and shape of the market

Why buy this report

  • Clear, concise powerpoint format makes it easy to digest
  • Leading industry opinion keeps you abreast of latest news and trends
  • Forward-looking outlook on a category, market or issue affecting the industry
  • Latest five year forecasts assess how the market is predicted to develop
  • Understand the competitive environment, the leading players and brands

Delivery format

PDF/PPT
Downloadable from MyPages

Table of Contents

Table of Contents

Scope of the Report

Scope

  • Scope of the Report

Executive Summary

Key findings

  • Executive Summary

Global Performance

Global economic review

  • Global Performance

Cross-category global trends

  • Global Performance

Leisure vs business travel

  • Global Performance

Airlines

Airline specific f actors

  • Airlines

Leading global airlines

  • Airlines

Major players in 2010

  • Airlines

Mergers and consolidations

  • Airlines

Fleet renewal and green policy

  • Airlines

Growth opportunities in China and India

  • Airlines

Changes in business model

  • Airlines

Ancillary revenues remain crucial

  • Airlines

Case studies - Ryanair and United Continental

  • Airlines

Key opportunities and threats - airlines

  • Airlines

Hotels

Hotel specific factors

  • Hotels

Leading global hotels

  • Hotels

The major players in 2010

  • Hotels

Global regions review

  • Hotels

Reliance on business travel recovery

  • Hotels

Cultural adjustment

  • Hotels

Lifestyle boutique hotels

  • Hotels

Lifestyle boutique h otels

  • Hotels

Strong pipeline projects

  • Hotels

Loyalty programmes crucial

  • Hotels

Case study - W Hotels

  • Hotels

Key opportunities and threats - hotels

  • Hotels

Car Rental

Car rental specific factors

  • Car Rental

Leading global c ar r ental companies

  • Car Rental

Increasing competition

  • Car Rental

Emerging markets - BRIC

  • Car Rental

Targeting business markets

  • Car Rental

Ancillary revenues vital

  • Car Rental

Increased competition

  • Car Rental

Green fleets

  • Car Rental

Non-stop diversification

  • Car Rental

Case studies - Avis Budget and Avis Europe

  • Car Rental

Key opportunities and threats - car rental

  • Car Rental

Travel Retail

Travel retail specific f actors

  • Travel Retail

Leading global travel retailers

  • Travel Retail

Key players in 2010

  • Travel Retail

Dynamic packaging

  • Travel Retail

The battle for the Russian market

  • Travel Retail

Social media

  • Travel Retail

Education/activity segment

  • Travel Retail

Case studies - Expedia and Amadeus

  • Travel Retail

Key opportunities and threats - travel retail

  • Travel Retail

Samples

T&T Corporate-Strategy-Recovering-Lost-Ground.jpg

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