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Country Report

Albania Flag Travel and Tourism in Albania

| Pages: 20

Price: US$600

About this Report

EXECUTIVE SUMMARY

Albania, a land blessed by its natural resources

During the review period Albania was one of the fastest-growing travel destinations in Europe. Key factors driving its tourism growth are natural resources, cultural heritage, vicinity of mature European source markets and affordability. Albania is located in a region with some of the most developed tourism destinations in Europe: Greece, Italy, Montenegro and Croatia. It still has a long way to go before catching up with its neighbours. It is considered as one of the last undiscovered travel destinations in Europe and as such has great potential for growth. Transportation and travel accommodation, although constantly improving, are key growth constraints for the travel and tourism industry in Albania.

Improvments in transportation set the foundation for further growth

Most of the analysed travel and tourism industry categories in Albania saw double-digit growth during 2013. During 2013 Albanian tourism benefited most from improved transportation infrastructure as the number of low-cost flights from and to European destinations continued to grow and the first highway connecting it with another country was opened – the A1 highway connecting Albania and Kosovo. Further construction of the highway through Kosovo is planned, which will eventually integrate Albania into the pan-European highway grid.

Tourism strategy to discover Albania

The Albanian tourism strategy stresses that its core tourism product must encourage visitors to discover many facts about Albanian culture and nature. The strategic positioning statement of Albanian tourism proclaims Albania as a safe destination with a variety of cultural and natural attractions concentrated on a small area, easily accessible for Europeans. The strategy aims to invite visitors for an active vacation, motivating them to “discover” Albania.

Geopolitical and safety risks

Safety has proven to be a major issue which needs to be addressed as news of fatal shootings on a beach in Albania during the summer of 2013 spread around the globe. Although this is an isolated example, it was a reminder that crime is a major issue in Albania. There are still numerous unresolved political issues in the region which could destabilise Albania, such as the unresolved status of Kosovo and political aspirations of Albanians living in Macedonia. The dream of a Great Albania is alive with some political groups and this could become the cause of new conflicts in the region.

Investment opportunities

Growth of Albanian tourism over the forecast period will likely be weaker than what was seen during the review period in terms of number of arrivals for example. Nevertheless, Albania will continue to be one of the fastest-developing tourist destinations in Europe, which will likely arouse interest with international investors. Investment opportunities in Albanian tourism are great, considering that supply is constantly struggling to meet rising demands from European clientele. Main trends to look out for in Albania over the forecast period are finding Albania’s place in cruise ships’ itineraries, arrival of international hotel chains and development of facilities for active vacation such as amusement parks, mountain destinations and spas.

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Overview

Discover the latest market trends and uncover sources of future market growth for the Travel and Tourism industry in Albania with research from Euromonitor's team of in-country analysts.

Find hidden opportunities in the most current research data available, understand competitive threats with our detailed market analysis, and plan your corporate strategy with our expert qualitative analysis and growth projections.

If you're in the Travel and Tourism industry in Albania, our research will save you time and money while empowering you to make informed, profitable decisions.

When you purchase this report, you also get the data and the content from these category reports in Albania for free:

The Travel and Tourism in Albania market research report includes:

  • Analysis of key supply-side and demand trends
  • Detailed segmentation
  • Historic volumes and values, company and brand market shares
  • Five year forecasts (of market share, market trends, market growth)
  • Robust and transparent market research methodology, conducted in-country

Our market research reports answer questions such as:

  • What is the market size of Travel and Tourism in Albania?
  • What are the major brands in Albania?
  • What are the major brands in Albania?  

Why buy this report?

  • Gain competitive intelligence about market leaders
  • Track key industry trends, opportunities and threats
  • Inform your marketing, brand, strategy and market development, sales and supply functions

This industry report originates from Passport, our Travel And Tourism market research database.

Each report is delivered with the following components:
Report: PDF and Word
Market statistics: Excel workbook

Table of Contents

Travel and Tourism in Albania - Industry Overview

EXECUTIVE SUMMARY

Albania, a land blessed by its natural resources

Improvments in transportation set the foundation for further growth

Tourism strategy to discover Albania

Geopolitical and safety risks

Investment opportunities

BALANCE OF PAYMENTS

  • Table 1 Balance of Tourism Payments: Value 2008-2013

SWOT

  • Summary 1 Albania: SWOT

MARKET DATA

  • Table 2 Domestic Tourism by Purpose of Visit and Mode of Transport: Number of Trips 2008-2013
  • Table 3 Domestic Tourist Expenditure: Value and Growth 2008-2013
  • Table 4 Forecast Domestic Tourism by Purpose of Visit and Mode of Transport: Number of Trips 2013-2018
  • Table 5 Forecast Domestic Tourist Expenditure: Value and Growth 2013-2018
  • Table 6 Departures by Destination: Number of Trips 2008-2013
  • Table 7 Departures by Mode of Transport: Number of Trips 2008-2013
  • Table 8 Departures by Purpose of Visit: Number of Trips 2008-2013
  • Table 9 Outgoing Tourist Expenditure: Value and Growth 2008-2013
  • Table 10 Forecast Departures by Destination: Number of Trips 2013-2018
  • Table 11 Forecast Departures by Mode of Transport: Number of Trips 2013-2018
  • Table 12 Forecast Departures by Purpose of Visit: Number of Trips 2013-2018
  • Table 13 Forecast Outgoing Tourist Expenditure: Value and Growth 2013-2018
  • Table 14 Health and Wellness Tourism Sales: Value 2008-2013
  • Table 15 Forecast Health and Wellness Tourism Sales: Value 2013-2018
  • Table 16 Tourist Attractions Sales: Value 2008-2013
  • Table 17 Forecast Tourist Attractions Sales: Value 2013-2018

SOURCES

  • Summary 2 Research Sources

CAR RENTAL

Headlines

Trends

Prospects

Category Data

  • Table 18 Car Rental Sales: Value 2008-2013
  • Table 19 Car Rental Online Sales: Internet Transaction Value 2008-2013
  • Table 20 Forecast Car Rental Sales: Value 2013-2018
  • Table 21 Forecast Car Rental Online Sales: Internet Transaction Value 2013-2018

TOURISM FLOWS INBOUND

Headlines

Trends

Prospects

Category Data

  • Table 22 Arrivals by Country of Origin: Number of Trips 2008-2013
  • Table 23 Arrivals by Mode of Transport: Number of Trips 2008-2013
  • Table 24 Arrivals by Purpose of Visit: Number of Trips 2008-2013
  • Table 25 Incoming Tourist Receipts: Value and Growth 2008-2013
  • Table 26 Forecast Arrivals by Country of Origin: Number of Trips 2013-2018
  • Table 27 Forecast Arrivals by Mode of Transport: Number of Trips 2013-2018
  • Table 28 Forecast Arrivals by Purpose of Visit: Number of Trips 2013-2018
  • Table 29 Forecast Incoming Tourist Receipts: Value and Growth 2013-2018

TRANSPORTATION

Headlines

Trends

Prospects

Category Data

  • Table 30 Transportation Sales by Category: Value 2008-2013
  • Table 31 Transportation Online Sales: Internet Transaction Value 2008-2013
  • Table 32 Forecast Transportation Sales by Category: Value 2013-2018
  • Table 33 Forecast Transportation Online Sales: Internet Transaction Value 2013-2018

TRAVEL ACCOMMODATION

Headlines

Trends

Prospects

Category Data

  • Table 34 Travel Accommodation Sales by Category: Value 2008-2013
  • Table 35 Travel Accommodation Online Sales: Internet Transaction Value 2008-2013
  • Table 36 Travel Accommodation Outlets by Category: Units 2008-2013
  • Table 37 Forecast Travel Accommodation Sales by Category: Value 2013-2018
  • Table 38 Forecast Travel Accommodation Online Sales: Internet Transaction Value 2013-2018
  • Table 39 Forecast Travel Accommodation Outlets by Category: Units 2013-2018

TRAVEL RETAIL

Headlines

Trends

Prospects

Category Data

  • Table 40 Travel Retail Sales: Value 2008-2013
  • Table 41 Travel Retail Online Sales: Internet Transaction Value 2008-2013
  • Table 42 Forecast Travel Retail Sales: Value 2013-2018
  • Table 43 Forecast Travel Retail Online Sales: Internet Transaction Value 2013-2018

Segmentation

This market research report includes the following:

  • Travel and Tourism
    • Car Rental
      • Car Rental by Category
        • Car Rental by Channel
          • Car Rental Online
            • Car Rental Offline
        • Health and Wellness Tourism
          • Tourism Flows Domestic
            • Domestic Tourism Travel By Purpose Of Visit
              • Domestic Business Tourism
                • Domestic Business Tourism By Air
                • Domestic Business Tourism By Land
                • Domestic Business Tourism By Rail
                • Domestic Business Tourism By Sea
              • Domestic Leisure Tourism
                • Domestic Leisure Tourism By Air
                • Domestic Leisure Tourism By Land
                • Domestic Leisure Tourism By Rail
                • Domestic Leisure Tourism By Sea
          • Tourism Flows Inbound
            • Arrivals
              • Arrivals from Germany
              • Arrivals from Greece
              • Arrivals from Italy
              • Arrivals from Macedonia
              • Arrivals from Montenegro
              • Arrivals from Serbia
              • Arrivals from United Kingdom
              • Other Countries Of Origin
            • Arrivals by Mode of Transport
              • Air Arrivals
                • Land Arrivals
                  • Rail Arrivals
                    • Sea Arrivals
                    • Arrivals by Purpose of Visit
                      • Business Arrivals
                        • Leisure Arrivals
                      • Tourism Flows Outbound
                        • Departures By Country
                          • Departures to Bosnia-Herzegovina
                          • Departures to Croatia
                          • Departures to Greece
                          • Departures to Macedonia
                          • Departures to Montenegro
                          • Departures to Serbia
                          • Other Destinations
                        • Departures by Mode of Transport
                          • Air Departures
                            • Land Departures
                              • Rail Departures
                                • Sea Departures
                                • Departures By Purpose Of Visit
                                  • Business Departures
                                    • Leisure Departures
                                  • Tourism Receipts and Expenditure
                                    • Balance Of Payments
                                    • Balance Of Payments
                                      • Domestic Tourist Expenditure
                                        • Incoming Tourist Receipts
                                          • Incoming Tourist Receipts by Geography
                                            • Incoming Tourist Receipts - Germany
                                            • Incoming Tourist Receipts - Greece
                                            • Incoming Tourist Receipts - Italy
                                            • Incoming Tourist Receipts - Macedonia
                                            • Incoming Tourist Receipts - Montenegro
                                            • Incoming Tourist Receipts - Serbia
                                            • Incoming Tourist Receipts - United Kingdom
                                            • Incoming Tourist Receipts - Other Countries
                                        • Outgoing Tourist Expenditure
                                          • Outgoing Tourist Expenditure by Geography
                                            • Outgoing Tourist Expenditure - Bosnia-Herzegovina
                                            • Outgoing Tourist Expenditure - Croatia
                                            • Outgoing Tourist Expenditure - Greece
                                            • Outgoing Tourist Expenditure - Macedonia
                                            • Outgoing Tourist Expenditure - Montenegro
                                            • Outgoing Tourist Expenditure - Serbia
                                            • Outgoing Tourist Expenditure - Other Countries
                                      • Tourist Attractions
                                        • Tourist Attractions by Category
                                          • Tourist Attractions by Channel
                                            • Tourist Attractions Online
                                              • Tourist Attractions Offline
                                          • Transportation
                                            • Transportation by Category
                                              • Air
                                                • Air by Category
                                                  • Air by Channel
                                                    • Air Online
                                                      • Air Offline
                                                  • Other Transportation
                                                    • Other Transportation by Channel
                                                      • Other Transportation Online
                                                        • Other Transportation Offline
                                                  • Transportation by Channel
                                                    • Transportation Online
                                                      • Air Online
                                                      • Other Transportation Online
                                                    • Transportation Offline
                                                      • Air Offline
                                                      • Other Transportation Offline
                                                • Travel Accommodation
                                                  • Travel Accommodation by Category
                                                    • Hotels
                                                      • Hotels by Category
                                                        • Hotels by Channel
                                                          • Hotels Online
                                                            • Hotels Offline
                                                        • Other Travel Accommodation
                                                          • Other Travel Accommodation by Channel
                                                            • Other Travel Accommodation Online
                                                              • Other Travel Accommodation Offline
                                                        • Travel Accommodation by Channel
                                                          • Travel Accommodation Online
                                                            • Travel Accommodation Offline
                                                              • Hotels Offline
                                                              • Other Travel Accommodation Offline
                                                        • Travel Retail
                                                          • Travel Retail Sales by Category
                                                            • Travel Retail Sales by Channel
                                                              • Travel Retail Online Sales
                                                                • Travel Retail Offline Sales
                                                                • Travel Retail Sales by Corporate Business vs Leisure

                                                              Statistics Included

                                                              For each category and subcategory you will receive the following data in Excel format:

                                                              From Passport

                                                              • Market Sizes
                                                              • International Arrivals by Core City
                                                              • Outbound Departures by Length
                                                              • Regional Hotel Parameters

                                                              Market size details:

                                                              • Retail value retail selling price % growth
                                                              • Retail value retail selling price local currency, USD, EUR, GBP, CHF, JPY
                                                              • Retail value retail selling price per capita local currency, USD, EUR, GBP, CHF, JPY
                                                              • Sites/outlets
                                                              • Sites/outlets % growth
                                                              • Sites/outlets per capita
                                                              • Internet transaction value retail selling price % growth
                                                              • Internet transaction value retail selling price local currency, USD, EUR, GBP, CHF, JPY
                                                              • Internet transaction value retail selling price per capita local currency, USD, EUR, GBP, CHF, JPY
                                                              • Number of bed nights
                                                              • Number of bed nights % growth
                                                              • Number of bed nights per capita
                                                              • Number of trips
                                                              • Number of trips % growth
                                                              • Number of trips per capita
                                                              • Number of rooms
                                                              • Number of rooms % growth
                                                              • Number of rooms per capita
                                                              • Offline value retail selling price % growth
                                                              • Offline value retail selling price local currency, USD, EUR, GBP, CHF, JPY
                                                              • Offline value retail selling price per capita local currency, USD, EUR, GBP, CHF, JPY

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