Relaunch of www.bahamas.com to attract more visitors
In early 2013, the Bahamas Ministry of Tourism launched a redesigned www.bahamas.com as the next phase of the new multimillion dollar marketing campaign, ‘Behold’. Before this, www.bahamas.com was largely an informational website. However, the redesigned website offers travel booking capabilities as well as information. The redesign allows visitors to explore the 16 main Bahamian islands through photographs, interactive maps and hot spots that allow visitors to explore points of interest further. The website information includes honeymoon and wedding planning tips, travel insights and attractions for day trippers. As such, www.bahamas.com offers the convenience of researching, planning and booking a Bahamian holiday in one place.
Baha Mar Resort brings China to the Caribbean
In 2011, construction began on the US$3.5 billion Baha Mar Resort. When completed in late 2014, the complex will offer 2,200 rooms, 307 residential units, a golf course and the Caribbean’s largest casino spread across four resorts: the Baha Mar Casino & Hotel, the Mondrian, the Grand Hyatt and the Rosewood. The resort, financed by the Export-Import Bank of China, is being built by the China State Construction Engineering Corporation and will be the largest commercial development built by the Chinese outside of China. Construction involves 1,500 Chinese workers, the volume of which could peak at 3,500 as construction continues, and provides thousands of construction jobs for local workers. The Chinese workers have their own air-conditioned on-site housing with kitchens and shops. To show appreciation for China’s support in the project, global sales of the Baha Mar Resort’s luxury residences were available for Chinese investors in June 2012 before other countries.
The future transportation hub of the Atlantic?
With the construction and renovations at Lynden Pindling International Airport in Nassau, the Bahamas will see new international and US terminals by the end of 2013. Passenger capacity should increase from three million to five million and the airport will be able to accommodate larger aeroplanes. Not only do officials seek to increase capacity, they also hope to attract Europeans flying to Latin America and vice versa. Many travellers prefer not to fly through the US due to visa and immigration issues and so the Bahamas could be the connection between the two continents. The Bahamas could benefit in numerous ways as a transportation hub. Furthermore, travellers from Europe or Latin America may also decide to stay in the Bahamas before moving on to their next destination. This will help the Bahamas diversify their source markets.
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