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Country Report

Travel and Tourism in Belize

| Pages: 20

Price: US$600

About this Report

EXECUTIVE SUMMARY

The Belize Tourism Board Action Plan dictates future goals

Recognising the importance of tourism to Belize’s present and future economy, the Belize Tourism Board (BTB) launched its Action Plan 2010-2012. The Plan dictated not only changes to the internal workings of the BTB but also the external steps needed to reach visitors and engage industry stakeholders. The plan’s priorities included the establishment of offices to manage online and offline marketing as well as new media and sustainability offices. The Plan also contained information on how the BTB could work more closely with other tourism-based associations and public sector agencies. Based on the successes of the 2010-2012 Plan and after consulting with stakeholders throughout the industry, the BTB created the Action Plan 2013-2015. Based on the framework of the Government’s 20-year National Tourism Sustainable Master Plan, the new Plan includes a new logo for the BTB, designed with a “contemporary, yet classic vibe to represent tourism in Belize; modern yet timeless” as well as revised branding from “Mother Nature’s Best Kept Secret” to the active “Discover How to Be”.

Safety and security an increasing concern

According to the United Nations Office on Drugs and Crime, Belize is the sixth most violent country in the world due to its high murder rate per capita: 40 homicides per 100,000 residents in 2012. The majority of homicides are gang-related and occur in Belize City although homicides are on the rise in the northern and western districts on the borders with Mexico and Guatemala, respectively. Burglaries, thefts and muggings are also becoming increasingly common. Violent crimes against tourists are rare although robberies and muggings have occurred in some tourist destinations. Despite limited crime against tourists in Belize, Canada issued a travel warning in April 2014, noting “criminal activity, including armed robbery, mugging and sexual assault, is a significant problem throughout Belize. Robberies and assaults have been reported in resort areas. There has been a noted increase in violent crime targeting tourists since the end of 2013”. The Canadian Government does not consider the warning to be a nationwide advisory but still advises travellers to, “exercise a high degree of caution”.

The destruction of ancient Mayan site causes outrage

In Belize, Mayan history and culture plays a large role in tourism and there are numerous ruins and archaeological sites that tourists can visit. However, in May 2013, the international and national community were outraged to discover that a construction company, while working on a road repair project in northern Belize, bulldozed one of the country’s largest Mayan pyramids - the 2,300 year-old Nohmul - for road fill. While the monument was on private lands, all pre-Hispanic ruins are under government protection. As a result, charges of wilfully damaging and removing earth from an ancient monument and destruction of an ancient monument were brought against the owners, foreman and excavator operator of the construction company. Currently, there is no resolution to the charges of destruction.

Popular US television programme draws attention to Belize

In August 2013, an estimated 4.8 million viewers watched as a character on the popular US television programme, Breaking Bad, suggested “sending [someone] on a trip to Belize", which many considered to be an unflattering mention that would deter travellers from visiting the country. However, the BTB immediately capitalised on the country’s mention by tweeting invitations for a visit to some of the actors on the show. The BTB followed up with an official invitation for the show’s creator and eight cast members to spend an all-expenses paid four-day, three-night trip to Belize. Breaking Bad’s use of Belize on the show as well as BTB’s response received significant attention in the media, which drew further attention to the country.

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Overview

Discover the latest market trends and uncover sources of future market growth for the Travel and Tourism industry in Belize with research from Euromonitor's team of in-country analysts.

Find hidden opportunities in the most current research data available, understand competitive threats with our detailed market analysis, and plan your corporate strategy with our expert qualitative analysis and growth projections.

If you're in the Travel and Tourism industry in Belize, our research will save you time and money while empowering you to make informed, profitable decisions.

When you purchase this report, you also get the data and the content from these category reports in Belize for free:

The Travel and Tourism in Belize market research report includes:

  • Analysis of key supply-side and demand trends
  • Detailed segmentation
  • Historic volumes and values, company and brand market shares
  • Five year forecasts (of market share, market trends, market growth)
  • Robust and transparent market research methodology, conducted in-country

Our market research reports answer questions such as:

  • What is the market size of Travel and Tourism in Belize?
  • What are the major brands in Belize?
  • What are the major brands in Belize?  

Why buy this report?

  • Gain competitive intelligence about market leaders
  • Track key industry trends, opportunities and threats
  • Inform your marketing, brand, strategy and market development, sales and supply functions

This industry report originates from Passport, our Travel And Tourism market research database.

Each report is delivered with the following components:
Report: PDF and Word
Market statistics: Excel workbook

Table of Contents

Travel and Tourism in Belize - Industry Overview

EXECUTIVE SUMMARY

The Belize Tourism Board Action Plan dictates future goals

Safety and security an increasing concern

The destruction of ancient Mayan site causes outrage

Popular US television programme draws attention to Belize

BALANCE OF PAYMENTS

  • Table 1 Balance of Tourism Payments: Value 2008-2013

SWOT

  • Summary 1 Belize: SWOT

MARKET DATA

  • Table 2 Domestic Tourism by Purpose of Visit and Mode of Transport: Number of Trips 2008-2013
  • Table 3 Domestic Tourist Expenditure: Value and Growth 2008-2013
  • Table 4 Forecast Domestic Tourism by Purpose of Visit and Mode of Transport: Number of Trips 2013-2018
  • Table 5 Forecast Domestic Tourist Expenditure: Value and Growth 2013-2018
  • Table 6 Departures by Destination: Number of Trips 2008-2013
  • Table 7 Departures by Mode of Transport: Number of Trips 2008-2013
  • Table 8 Departures by Purpose of Visit: Number of Trips 2008-2013
  • Table 9 Outgoing Tourist Expenditure: Value and Growth 2008-2013
  • Table 10 Forecast Departures by Destination: Number of Trips 2013-2018
  • Table 11 Forecast Departures by Mode of Transport: Number of Trips 2013-2018
  • Table 12 Forecast Departures by Purpose of Visit: Number of Trips 2013-2018
  • Table 13 Forecast Outgoing Tourist Expenditure: Value and Growth 2013-2018
  • Table 14 Health and Wellness Tourism Sales: Value 2008-2013
  • Table 15 Forecast Health and Wellness Tourism Sales: Value 2013-2018
  • Table 16 Tourist Attractions Sales: Value 2008-2013
  • Table 17 Tourist Attractions Online Sales: Internet Transaction Value 2008-2013
  • Table 18 Forecast Tourist Attractions Sales: Value 2013-2018
  • Table 19 Forecast Tourist Attractions Online Sales: Internet Transaction Value 2013-2018

SOURCES

  • Summary 2 Research Sources

CAR RENTAL

Headlines

Trends

Prospects

Category Data

  • Table 20 Car Rental Sales: Value 2008-2013
  • Table 21 Car Rental Online Sales: Internet Transaction Value 2008-2013
  • Table 22 Forecast Car Rental Sales: Value 2013-2018
  • Table 23 Forecast Car Rental Online Sales: Internet Transaction Value 2013-2018

TOURISM FLOWS INBOUND

Headlines

Trends

Prospects

Category Data

  • Table 24 Arrivals by Country of Origin: Number of Trips 2008-2013
  • Table 25 Arrivals by Mode of Transport: Number of Trips 2008-2013
  • Table 26 Arrivals by Purpose of Visit: Number of Trips 2008-2013
  • Table 27 Incoming Tourist Receipts: Value and Growth 2008-2013
  • Table 28 Forecast Arrivals by Country of Origin: Number of Trips 2013-2018
  • Table 29 Forecast Arrivals by Mode of Transport: Number of Trips 2013-2018
  • Table 30 Forecast Arrivals by Purpose of Visit: Number of Trips 2013-2018
  • Table 31 Forecast Incoming Tourist Receipts: Value and Growth 2013-2018

TRANSPORTATION

Headlines

Trends

Prospects

Category Data

  • Table 32 Transportation Sales by Category: Value 2008-2013
  • Table 33 Transportation Online Sales: Internet Transaction Value 2008-2013
  • Table 34 Forecast Transportation Sales by Category: Value 2013-2018
  • Table 35 Forecast Transportation Online Sales: Internet Transaction Value 2013-2018

TRAVEL ACCOMMODATION

Headlines

Trends

Prospects

Category Data

  • Table 36 Travel Accommodation Sales by Category: Value 2008-2013
  • Table 37 Travel Accommodation Online Sales: Internet Transaction Value 2008-2013
  • Table 38 Travel Accommodation Outlets by Category: Units 2008-2013
  • Table 39 Forecast Travel Accommodation Sales by Category: Value 2013-2018
  • Table 40 Forecast Travel Accommodation Online Sales: Internet Transaction Value 2013-2018
  • Table 41 Forecast Travel Accommodation Outlets by Category: Units 2013-2018

TRAVEL RETAIL

Headlines

Trends

Prospects

Category Data

  • Table 42 Travel Retail Sales: Value 2008-2013
  • Table 43 Travel Retail Online Sales: Internet Transaction Value 2008-2013
  • Table 44 Forecast Travel Retail Sales: Value 2013-2018
  • Table 45 Forecast Travel Retail Online Sales: Internet Transaction Value 2013-2018

Segmentation

This market research report includes the following:

  • Travel and Tourism
    • Car Rental
      • Car Rental by Category
        • Car Rental by Channel
          • Car Rental Online
            • Car Rental Offline
        • Health and Wellness Tourism
          • Tourism Flows Domestic
            • Domestic Tourism Travel By Purpose Of Visit
              • Domestic Business Tourism
                • Domestic Business Tourism By Air
                • Domestic Business Tourism By Land
                • Domestic Business Tourism By Rail
                • Domestic Business Tourism By Sea
              • Domestic Leisure Tourism
                • Domestic Leisure Tourism By Air
                • Domestic Leisure Tourism By Land
                • Domestic Leisure Tourism By Rail
                • Domestic Leisure Tourism By Sea
          • Tourism Flows Inbound
            • Arrivals
              • Arrivals from Canada
              • Arrivals from France
              • Arrivals from Germany
              • Arrivals from Guatemala
              • Arrivals from Italy
              • Arrivals from Mexico
              • Arrivals from Netherlands
              • Arrivals from Spain
              • Arrivals from United Kingdom
              • Arrivals from USA
              • Other Countries Of Origin
            • Arrivals by Mode of Transport
              • Air Arrivals
                • Land Arrivals
                  • Rail Arrivals
                    • Sea Arrivals
                    • Arrivals by Purpose of Visit
                      • Business Arrivals
                        • Leisure Arrivals
                      • Tourism Flows Outbound
                        • Departures By Country
                          • Departures to Colombia
                          • Departures to El Salvador
                          • Departures to Guatemala
                          • Departures to Honduras
                          • Departures to Nicaragua
                          • Departures to Panama
                          • Departures to USA
                          • Other Destinations
                        • Departures by Mode of Transport
                          • Air Departures
                            • Land Departures
                              • Rail Departures
                                • Sea Departures
                                • Departures By Purpose Of Visit
                                  • Business Departures
                                    • Leisure Departures
                                  • Tourism Receipts and Expenditure
                                    • Balance Of Payments
                                    • Balance Of Payments
                                      • Domestic Tourist Expenditure
                                        • Incoming Tourist Receipts
                                          • Incoming Tourist Receipts by Geography
                                            • Incoming Tourist Receipts - Canada
                                            • Incoming Tourist Receipts - France
                                            • Incoming Tourist Receipts - Germany
                                            • Incoming Tourist Receipts - Guatemala
                                            • Incoming Tourist Receipts - Italy
                                            • Incoming Tourist Receipts - Mexico
                                            • Incoming Tourist Receipts - Netherlands
                                            • Incoming Tourist Receipts - Spain
                                            • Incoming Tourist Receipts - United Kingdom
                                            • Incoming Tourist Receipts - USA
                                            • Incoming Tourist Receipts - Other Countries
                                        • Outgoing Tourist Expenditure
                                          • Outgoing Tourist Expenditure by Geography
                                            • Outgoing Tourist Expenditure - Colombia
                                            • Outgoing Tourist Expenditure - El Salvador
                                            • Outgoing Tourist Expenditure - Guatemala
                                            • Outgoing Tourist Expenditure - Honduras
                                            • Outgoing Tourist Expenditure - Nicaragua
                                            • Outgoing Tourist Expenditure - Panama
                                            • Outgoing Tourist Expenditure - USA
                                            • Outgoing Tourist Expenditure - Other Countries
                                      • Tourist Attractions
                                        • Tourist Attractions by Category
                                          • Tourist Attractions by Channel
                                            • Tourist Attractions Online
                                              • Tourist Attractions Offline
                                          • Transportation
                                            • Transportation by Category
                                              • Air
                                                • Air by Category
                                                  • Air by Channel
                                                    • Air Online
                                                      • Air Offline
                                                  • Other Transportation
                                                    • Other Transportation by Channel
                                                      • Other Transportation Online
                                                        • Other Transportation Offline
                                                  • Transportation by Channel
                                                    • Transportation Online
                                                      • Air Online
                                                      • Other Transportation Online
                                                    • Transportation Offline
                                                      • Air Offline
                                                      • Other Transportation Offline
                                                • Travel Accommodation
                                                  • Travel Accommodation by Category
                                                    • Hotels
                                                      • Hotels by Category
                                                        • Hotels by Channel
                                                          • Hotels Online
                                                            • Hotels Offline
                                                        • Other Travel Accommodation
                                                          • Other Travel Accommodation by Channel
                                                            • Other Travel Accommodation Online
                                                              • Other Travel Accommodation Offline
                                                        • Travel Accommodation by Channel
                                                          • Travel Accommodation Online
                                                            • Travel Accommodation Offline
                                                              • Hotels Offline
                                                              • Other Travel Accommodation Offline
                                                        • Travel Retail
                                                          • Travel Retail Sales by Category
                                                            • Travel Retail Sales by Channel
                                                              • Travel Retail Online Sales
                                                                • Travel Retail Offline Sales
                                                                • Travel Retail Sales by Corporate Business vs Leisure

                                                              Statistics Included

                                                              For each category and subcategory you will receive the following data in Excel format:

                                                              From Passport

                                                              • Market Sizes
                                                              • International Arrivals by Core City
                                                              • Outbound Departures by Length
                                                              • Regional Hotel Parameters

                                                              Market size details:

                                                              • Retail value retail selling price % growth
                                                              • Retail value retail selling price local currency, USD, EUR, GBP, CHF, JPY
                                                              • Retail value retail selling price per capita local currency, USD, EUR, GBP, CHF, JPY
                                                              • Sites/outlets
                                                              • Sites/outlets % growth
                                                              • Sites/outlets per capita
                                                              • Internet transaction value retail selling price % growth
                                                              • Internet transaction value retail selling price local currency, USD, EUR, GBP, CHF, JPY
                                                              • Internet transaction value retail selling price per capita local currency, USD, EUR, GBP, CHF, JPY
                                                              • Number of bed nights
                                                              • Number of bed nights % growth
                                                              • Number of bed nights per capita
                                                              • Number of trips
                                                              • Number of trips % growth
                                                              • Number of trips per capita
                                                              • Number of rooms
                                                              • Number of rooms % growth
                                                              • Number of rooms per capita
                                                              • Offline value retail selling price % growth
                                                              • Offline value retail selling price local currency, USD, EUR, GBP, CHF, JPY
                                                              • Offline value retail selling price per capita local currency, USD, EUR, GBP, CHF, JPY

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