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Country Report

Travel and Tourism in Botswana

| Pages: 19

Price: US$600

About this Report

EXECUTIVE SUMMARY

Botswana’s travel and tourism suffers from lack of investment in infrastructure

Travel and tourism has been held back by a failure to invest in basic infrastructure projects, particularly the road network, which has left much of the country inaccessible to tourists, but also in new hotels and sites of tourist interest, such as safari parks and shopping facilities. There are signs that the government is now willing to invest more money with a view to developing the industry, and it is actively encouraging foreign private investment in the country.

Botswana continues to lack a strong identity as a tourism destination

Despite some limited marketing campaigns, Botswana has struggled to develop a cohesive brand image as a tourism destination and there has been a general failure to communicate some of the unique attractions that Botswana has to offer to potential incoming tourists. Successive advertising campaigns have amounted to little, with only a small budget allocated to national campaigns.

European tourists are a key growth area

Europeans are the fastest-growing group of incoming tourists, reflecting increased ad spend in northern Europe in particular, but also an increase in connecting flights to northern Europe, which allows tourists a lower cost and quicker route into the country. Botswana does not have strong colonial ties to any particular European country, despite being a British colony until 1964, but given the strong growth in incoming European tourists to neighbouring countries such as Angola and South Africa, it has been an obvious area for the country to focus on.

Liberalisation of the airways to encourage new airlines into Botswana

As a result of the Open Skies Policy, Botswana has negotiated 21 and signed 8 Bilateral Air Service Agreements. Air Botswana’s acquisition of new aircraft will enable it to expand into the SADC region and beyond. The airline has successfully completed all the requirements for the International Air Transport Association (IATA) Operational Safety Audit. As a result IATA approved its re-registration as a member in June 2012. This will allow the national airline to forge alliances, as well as compete, with other international carriers

Lack of qualified staff impacts on growth of high-end hotels

A failure to provide appropriate training for hotel staff has meant that many of the high-end hotels in particular have struggled to provide high-end service for premium tourists. This has contributed to the difficulties that the country has had in portraying itself as a viable high-end tourist destination. Many of Botswana’s hotel workers are still training abroad and there is a clear need to invest more in domestic training.

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Overview

Discover the latest market trends and uncover sources of future market growth for the Travel and Tourism industry in Botswana with research from Euromonitor's team of in-country analysts.

Find hidden opportunities in the most current research data available, understand competitive threats with our detailed market analysis, and plan your corporate strategy with our expert qualitative analysis and growth projections.

If you're in the Travel and Tourism industry in Botswana, our research will save you time and money while empowering you to make informed, profitable decisions.

When you purchase this report, you also get the data and the content from these category reports in Botswana for free:

The Travel and Tourism in Botswana market research report includes:

  • Analysis of key supply-side and demand trends
  • Detailed segmentation
  • Historic volumes and values, company and brand market shares
  • Five year forecasts (of market share, market trends, market growth)
  • Robust and transparent market research methodology, conducted in-country

Our market research reports answer questions such as:

  • What is the market size of Travel and Tourism in Botswana?
  • What are the major brands in Botswana?
  • What are the major brands in Botswana?  

Why buy this report?

  • Gain competitive intelligence about market leaders
  • Track key industry trends, opportunities and threats
  • Inform your marketing, brand, strategy and market development, sales and supply functions

This industry report originates from Passport, our Travel And Tourism market research database.

Each report is delivered with the following components:
Report: PDF and Word
Market statistics: Excel workbook

Table of Contents

Travel and Tourism in Botswana - Industry Overview

EXECUTIVE SUMMARY

Botswana’s travel and tourism suffers from lack of investment in infrastructure

Botswana continues to lack a strong identity as a tourism destination

European tourists are a key growth area

Liberalisation of the airways to encourage new airlines into Botswana

Lack of qualified staff impacts on growth of high-end hotels

BALANCE OF PAYMENTS

  • Table 1 Balance of Tourism Payments: Value 2007-2012

SWOT

  • Summary 1 Botswana: SWOT

MARKET DATA

  • Table 2 Domestic Tourism by Purpose of Visit and Mode of Transport: Number of Trips 2007-2012
  • Table 3 Domestic Tourist Expenditure: Value and Growth 2007-2012
  • Table 4 Forecast Domestic Tourism by Purpose of Visit and Mode of Transport: Number of Trips 2012-2017
  • Table 5 Forecast Domestic Tourist Expenditure: Value and Growth 2012-2017
  • Table 6 Departures by Destination: Number of Trips 2007-2012
  • Table 7 Departures by Mode of Transport: Number of Trips 2007-2012
  • Table 8 Departures by Purpose of Visit: Number of Trips 2007-2012
  • Table 9 Outgoing Tourist Expenditure: Value and Growth 2007-2012
  • Table 10 Forecast Departures by Destination: Number of Trips 2012-2017
  • Table 11 Forecast Departures by Mode of Transport: Number of Trips 2012-2017
  • Table 12 Forecast Departures by Purpose of Visit: Number of Trips 2012-2017
  • Table 13 Forecast Outgoing Tourist Expenditure: Value and Growth 2012-2017
  • Table 14 Health and Wellness Tourism Sales: Value 2007-2012
  • Table 15 Forecast Health and Wellness Tourism Sales: Value 2012-2017
  • Table 16 Tourist Attractions: Value 2007-2012
  • Table 17 Forecast Tourist Attractions: Value 2012-2017

SOURCES

  • Summary 2 Research Sources

CAR RENTAL

Headlines

Trends

Prospects

Category Data

  • Table 18 Car Rental Sales: Value 2007-2012
  • Table 19 Forecast Car Rental Sales: Value 2012-2017

TOURISM FLOWS INBOUND

Headlines

Trends

Prospects

Category Data

  • Table 20 Arrivals by Country of Origin: Number of Trips 2007-2012
  • Table 21 Arrivals by Mode of Transport: Number of Trips 2007-2012
  • Table 22 Arrivals by Purpose of Visit: Number of Trips 2007-2012
  • Table 23 Incoming Tourist Receipts 2007-2012
  • Table 24 Forecast Arrivals by Country of Origin: Number of Trips 2012-2017
  • Table 25 Forecast Arrivals by Mode of Transport: Number of Trips 2012-2017
  • Table 26 Forecast Arrivals by Purpose of Visit: Number of Trips 2012-2017
  • Table 27 Forecast Incoming Tourist Receipts: Value and Growth 2012-2017
  • Table 28 International Arrivals by City 2007-2012

TRANSPORTATION

Headlines

Trends

Prospects

Category Data

  • Table 29 Transportation Sales by Category: Value 2007-2012
  • Table 30 Transportation Online Sales: Internet Transaction Value 2007-2012
  • Table 31 Forecast Transportation Sales by Category: Value 2012-2017
  • Table 32 Forecast Transportation Online Sales: Internet Transaction Value 2012-2017

TRAVEL ACCOMMODATION

Headlines

Trends

Prospects

Category Data

  • Table 33 Travel Accommodation Sales by Category: Value 2007-2012
  • Table 34 Travel Accommodation Outlets by Category: Units 2007-2012
  • Table 35 Travel Accommodation Online Sales: Internet Transaction Value 2007-2012
  • Table 36 Forecast Travel Accommodation Sales by Category: Value 2012-2017
  • Table 37 Forecast Travel Accommodation Outlets by Category: Units 2012-2017
  • Table 38 Forecast Travel Accommodation Online Sales: Internet Transaction Value 2012-2017

TRAVEL RETAIL

Headlines

Trends

Prospects

Category Data

  • Table 39 Travel Retail Sales: Value 2007-2012
  • Table 40 Travel Retail Online Sales: Internet Transaction Value 2007-2012
  • Table 41 Forecast Travel Retail Sales: Value 2012-2017
  • Table 42 Forecast Travel Retail Online Sales: Internet Transaction Value 2012-2017

Segmentation

This market research report includes the following:

  • Travel and Tourism
    • Car Rental
      • Car Rental by Category
        • Car Rental by Channel
          • Car Rental Online
            • Car Rental Offline
        • Health and Wellness Tourism
          • Tourism Flows Domestic
            • Domestic Tourism Travel By Purpose Of Visit
              • Domestic Business Tourism
                • Domestic Business Tourism By Air
                • Domestic Business Tourism By Land
                • Domestic Business Tourism By Rail
                • Domestic Business Tourism By Sea
              • Domestic Leisure Tourism
                • Domestic Leisure Tourism By Air
                • Domestic Leisure Tourism By Land
                • Domestic Leisure Tourism By Rail
                • Domestic Leisure Tourism By Sea
          • Tourism Flows Inbound
            • Arrivals
              • Arrivals from Australia
              • Arrivals from France
              • Arrivals from Germany
              • Arrivals from Namibia
              • Arrivals from Netherlands
              • Arrivals from South Africa
              • Arrivals from United Kingdom
              • Arrivals from USA
              • Arrivals from Zambia
              • Arrivals from Zimbabwe
              • Other Countries Of Origin
            • Arrivals by Mode of Transport
              • Air Arrivals
                • Land Arrivals
                  • Rail Arrivals
                    • Sea Arrivals
                    • Arrivals by Purpose of Visit
                      • Business Arrivals
                        • Leisure Arrivals
                      • Tourism Flows Outbound
                        • Departures By Country
                          • Departures to Australia
                          • Departures to France
                          • Departures to Germany
                          • Departures to Netherlands
                          • Departures to South Africa
                          • Departures to United Kingdom
                          • Departures to USA
                          • Departures to Zambia
                          • Departures to Zimbabwe
                          • Other Destinations
                        • Departures by Mode of Transport
                          • Air Departures
                            • Land Departures
                              • Rail Departures
                                • Sea Departures
                                • Departures By Purpose Of Visit
                                  • Business Departures
                                    • Leisure Departures
                                  • Tourism Receipts and Expenditure
                                    • Balance Of Payments
                                      • Incoming Tourist Receipts
                                      • Outgoing Tourist Expenditure
                                    • Domestic Tourist Expenditure Calc
                                      • Domestic Tourist Expenditure
                                      • Incoming Tourist Receipts
                                        • Incoming Tourist Receipts by Geography
                                          • Incoming Tourist Receipts - Australia
                                          • Incoming Tourist Receipts - France
                                          • Incoming Tourist Receipts - Germany
                                          • Incoming Tourist Receipts - Namibia
                                          • Incoming Tourist Receipts - Netherlands
                                          • Incoming Tourist Receipts - South Africa
                                          • Incoming Tourist Receipts - United Kingdom
                                          • Incoming Tourist Receipts - USA
                                          • Incoming Tourist Receipts - Zambia
                                          • Incoming Tourist Receipts - Zimbabwe
                                          • Incoming Tourist Receipts - Other Countries
                                      • Outgoing Tourist Expenditure
                                        • Outgoing Tourist Expenditure by Geography
                                          • Outgoing Tourist Expenditure - Australia
                                          • Outgoing Tourist Expenditure - France
                                          • Outgoing Tourist Expenditure - Germany
                                          • Outgoing Tourist Expenditure - Netherlands
                                          • Outgoing Tourist Expenditure - South Africa
                                          • Outgoing Tourist Expenditure - United Kingdom
                                          • Outgoing Tourist Expenditure - USA
                                          • Outgoing Tourist Expenditure - Zambia
                                          • Outgoing Tourist Expenditure - Zimbabwe
                                          • Outgoing Tourist Expenditure - Other Countries
                                    • Tourist Attractions
                                      • Tourist Attractions by Category
                                        • Tourist Attractions by Channel
                                          • Tourist Attractions Online
                                            • Tourist Attractions Offline
                                        • Transportation
                                          • Transportation by Category
                                            • Air
                                              • Air by Category
                                                • Air by Channel
                                                  • Air Online
                                                    • Air Offline
                                                • Other Transportation
                                                  • Other Transportation by Channel
                                                    • Other Transportation Online
                                                      • Other Transportation Offline
                                                • Transportation by Channel
                                                  • Transportation Online
                                                    • Air Online
                                                    • Other Transportation Online
                                                  • Transportation Offline
                                                    • Air Offline
                                                    • Other Transportation Offline
                                              • Travel Accommodation
                                                • Travel Accommodation by Category
                                                  • Hotels
                                                    • Hotels by Category
                                                      • Hotels by Channel
                                                        • Hotels Online
                                                          • Hotels Offline
                                                      • Other Travel Accommodation
                                                        • Other Travel Accommodation by Channel
                                                          • Other Travel Accommodation Online
                                                            • Other Travel Accommodation Offline
                                                      • Travel Accommodation by Channel
                                                        • Travel Accommodation Online
                                                          • Travel Accommodation Offline
                                                            • Hotels Offline
                                                            • Other Travel Accommodation Offline
                                                      • Travel Retail
                                                        • Travel Retail Sales by Category
                                                          • Travel Retail Sales by Channel
                                                            • Travel Retail Online Sales
                                                              • Travel Retail Offline Sales
                                                              • Travel Retail Sales by Corporate Business vs Leisure

                                                            Statistics Included

                                                            For each category and subcategory you will receive the following data in Excel format:

                                                            From Passport

                                                            • Market Sizes
                                                            • International arrivals by city
                                                            • Outbound Departures by Length

                                                            Market size details:

                                                            • Retail value retail selling price % growth
                                                            • Retail value retail selling price local currency, USD, EUR, GBP, CHF, JPY
                                                            • Retail value retail selling price per capita local currency, USD, EUR, GBP, CHF, JPY
                                                            • Sites/outlets
                                                            • Sites/outlets % growth
                                                            • Sites/outlets per capita
                                                            • Internet transaction value retail selling price % growth
                                                            • Internet transaction value retail selling price local currency, USD, EUR, GBP, CHF, JPY
                                                            • Internet transaction value retail selling price per capita local currency, USD, EUR, GBP, CHF, JPY
                                                            • Number of bed nights
                                                            • Number of bed nights % growth
                                                            • Number of bed nights per capita
                                                            • Number of trips
                                                            • Number of trips % growth
                                                            • Number of trips per capita
                                                            • Number of rooms
                                                            • Number of rooms % growth
                                                            • Number of rooms per capita
                                                            • Offline value retail selling price % growth
                                                            • Offline value retail selling price local currency, USD, EUR, GBP, CHF, JPY
                                                            • Offline value retail selling price per capita local currency, USD, EUR, GBP, CHF, JPY

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