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Country Report

Travel and Tourism in Ethiopia

| Pages: 24

Price: US$600

About this Report

EXECUTIVE SUMMARY

Participation in international tourism-and-trade fairs boosts arrivals

Ethiopia continued to record positive growth in tourist arrivals over the review period. The country achieved larger tourist numbers in 2012 than in 2011 thanks to increased participation in international travel and tourism exhibitions. Showcasing the nation’s tourism products globally has enabled Ethiopia to promote its natural, cultural and historical attractions to the rest of the world. This has helped the country to attract more international tourists and also generated more travel and tourism revenue. Some of the notable international tourism and trade fairs Ethiopia has participated in recent years include the ITB, Internationale Tourismus-Börse Berlin, the World Travel Market in London, the Moscow International Tourism Fair and the Shanghai 2010 Expo.

Government embarks on measures to preserve tourist sites

Ethiopia has rich tourism assets. With its diverse tourist attractions, which include cultural, historical and archaeological attractions, as well as a great variety of flora and fauna, the government of Ethiopia has initiated a number of measures to preserve and develop tourist sites throughout the country. Tourist infrastructures in various national parks have been upgraded, while renovation work on roads linking the parks with major roads and lodges is being carried out. Other measures include the protection of animals from illegal hunting in sanctuaries and parks, as well as the conservation of heritage sites, nine of which are included on the UNESCO World Heritage List. Through these activities, Ethiopia has seen an increase in the number of tourists visiting its many attractions.

Ethiopian Airlines a major driving force for travel and tourism growth

Ethiopian Airlines remains a key driving force for the sustainable development of travel and tourism in Ethiopia. The national carrier continues to engage in several tourism activities to help solve the problem of destination accessibility, which is a vital concern in emerging tourist destinations. Apart from introducing new flights to major cities around the world, Africa’s most profitable carrier also helps make it possible for Ethiopian tour operators to participate in different international travel expos, to promote the attractions of the nation. It recently launched a programme to encourage tourism by partnering with journalists and tour operators to help promote tourist attractions in Ethiopia. The airline also signed a Memorandum of Understanding with a number of African countries, which resulted in a dynamic increase in tourist flows to and from the region, as a result of promotion and advertising agreements.

Upgrade and modernisation of major airports’ infrastructure

Ethiopia is investing in the modernisation and expansion of major airports in the country in a bid to satisfy international standards, as well as provide world-class services for business and leisure travellers. The largest project of all is at the Addis Ababa Bole International Airport, where the runway is being expanded to handle larger aircraft. In addition, self-service check-in kiosks were recently introduced to help simplify the check-in process for passengers and, thus, help ease congestion during peak hours. Once upgrade work at Addis Ababa Bole International Airport is completed in late 2013, the airport will boost the travel experience for customers as well as strengthen Addis Ababa as a leading hub in Africa.

Promising future due to increasing demand for exotic destinations

There is a growing trend towards more exotic destinations, as many tourists are becoming more adventurous and are looking for more off-beat and far-flung destinations. Ethiopia is considered an exotic holiday destination due to its magnificent scenery and cultural heritage, which will continue to make the nation a beautiful and exotic destination for tourists. The country will benefit in terms of increased arrivals over the forecast period as the increased demand for exotic travel destinations will provide huge potential for sustainable growth and development within travel and tourism.

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Overview

Discover the latest market trends and uncover sources of future market growth for the Travel and Tourism industry in Ethiopia with research from Euromonitor's team of in-country analysts.

Find hidden opportunities in the most current research data available, understand competitive threats with our detailed market analysis, and plan your corporate strategy with our expert qualitative analysis and growth projections.

If you're in the Travel and Tourism industry in Ethiopia, our research will save you time and money while empowering you to make informed, profitable decisions.

When you purchase this report, you also get the data and the content from these category reports in Ethiopia for free:

The Travel and Tourism in Ethiopia market research report includes:

  • Analysis of key supply-side and demand trends
  • Detailed segmentation
  • Historic volumes and values, company and brand market shares
  • Five year forecasts (of market share, market trends, market growth)
  • Robust and transparent market research methodology, conducted in-country

Our market research reports answer questions such as:

  • What is the market size of Travel and Tourism in Ethiopia?
  • What are the major brands in Ethiopia?
  • What are the major brands in Ethiopia?  

Why buy this report?

  • Gain competitive intelligence about market leaders
  • Track key industry trends, opportunities and threats
  • Inform your marketing, brand, strategy and market development, sales and supply functions

This industry report originates from Passport, our Travel And Tourism market research database.

Each report is delivered with the following components:
Report: PDF and Word
Market statistics: Excel workbook

Table of Contents

Travel and Tourism in Ethiopia - Industry Overview

EXECUTIVE SUMMARY

Participation in international tourism-and-trade fairs boosts arrivals

Government embarks on measures to preserve tourist sites

Ethiopian Airlines a major driving force for travel and tourism growth

Upgrade and modernisation of major airports’ infrastructure

Promising future due to increasing demand for exotic destinations

BALANCE OF PAYMENTS

  • Table 1 Balance of Tourism Payments: Value 2007-2012

SWOT

  • Summary 1 Ethiopia: SWOT

MARKET DATA

  • Table 2 Domestic Tourism by Purpose of Visit and Mode of Transport: Number of Trips 2007-2012
  • Table 3 Domestic Tourist Expenditure: Value and Growth 2007-2012
  • Table 4 Forecast Domestic Tourism by Purpose of Visit and Mode of Transport: Number of Trips 2012-2017
  • Table 5 Forecast Domestic Tourist Expenditure: Value and Growth 2012-2017
  • Table 6 Departures by Destination: Number of Trips 2007-2012
  • Table 7 Departures by Mode of Transport: Number of Trips 2007-2012
  • Table 8 Departures by Purpose of Visit: Number of Trips 2007-2012
  • Table 9 Outgoing Tourist Expenditure: Value and Growth 2007-2012
  • Table 10 Forecast Departures by Destination: Number of Trips 2012-2017
  • Table 11 Forecast Departures by Mode of Transport: Number of Trips 2012-2017
  • Table 12 Forecast Departures by Purpose of Visit: Number of Trips 2012-2017
  • Table 13 Forecast Outgoing Tourist Expenditure: Value and Growth 2012-2017
  • Table 14 Health and Wellness Tourism Sales: Value 2007-2012
  • Table 15 Forecast Health and Wellness Tourism Sales: Value 2012-2017
  • Table 16 Tourist Attractions: Value 2007-2012
  • Table 17 Forecast Tourist Attractions: Value 2012-2017

SOURCES

  • Summary 2 Research Sources

CAR RENTAL

Headlines

Trends

Prospects

Category Data

  • Table 18 Car Rental Sales: Value 2007-2012
  • Table 19 Forecast Car Rental Sales: Value 2012-2017

TOURISM FLOWS INBOUND

Headlines

Trends

Prospects

Category Data

  • Table 20 Arrivals by Country of Origin: Number of Trips 2007-2012
  • Table 21 Arrivals by Mode of Transport: Number of Trips 2007-2012
  • Table 22 Arrivals by Purpose of Visit: Number of Trips 2007-2012
  • Table 23 Incoming Tourist Receipts 2007-2012
  • Table 24 Forecast Arrivals by Country of Origin: Number of Trips 2012-2017
  • Table 25 Forecast Arrivals by Mode of Transport: Number of Trips 2012-2017
  • Table 26 Forecast Arrivals by Purpose of Visit: Number of Trips 2012-2017
  • Table 27 Forecast Incoming Tourist Receipts: Value and Growth 2012-2017
  • Table 28 International Arrivals by City 2007-2012

TRANSPORTATION

Headlines

Trends

Prospects

Category Data

  • Table 29 Transportation Sales by Category: Value 2007-2012
  • Table 30 Transportation Online Sales: Internet Transaction Value 2007-2012
  • Table 31 Forecast Transportation Sales by Category: Value 2012-2017
  • Table 32 Forecast Transportation Online Sales: Internet Transaction Value 2012-2017

TRAVEL ACCOMMODATION

Headlines

Trends

Prospects

Category Data

  • Table 33 Travel Accommodation Sales by Category: Value 2007-2012
  • Table 34 Travel Accommodation Outlets by Category: Units 2007-2012
  • Table 35 Travel Accommodation Online Sales: Internet Transaction Value 2007-2012
  • Table 36 Forecast Travel Accommodation Sales by Category: Value 2012-2017
  • Table 37 Forecast Travel Accommodation Outlets by Category: Units 2012-2017
  • Table 38 Forecast Travel Accommodation Online Sales: Internet Transaction Value 2012-2017
  • Table 39 Hotel Pipeline Development

TRAVEL RETAIL

Headlines

Trends

Prospects

Category Data

  • Table 40 Travel Retail Sales: Value 2007-2012
  • Table 41 Travel Retail Online Sales: Internet Transaction Value 2007-2012
  • Table 42 Forecast Travel Retail Sales: Value 2012-2017
  • Table 43 Forecast Travel Retail Online Sales: Internet Transaction Value 2012-2017

Segmentation

This market research report includes the following:

  • Travel and Tourism
    • Car Rental
      • Car Rental by Category
        • Car Rental by Channel
          • Car Rental Online
            • Car Rental Offline
        • Health and Wellness Tourism
          • Tourism Flows Domestic
            • Domestic Tourism Travel By Purpose Of Visit
              • Domestic Business Tourism
                • Domestic Business Tourism By Air
                • Domestic Business Tourism By Land
                • Domestic Business Tourism By Rail
                • Domestic Business Tourism By Sea
              • Domestic Leisure Tourism
                • Domestic Leisure Tourism By Air
                • Domestic Leisure Tourism By Land
                • Domestic Leisure Tourism By Rail
                • Domestic Leisure Tourism By Sea
          • Tourism Flows Inbound
            • Arrivals
              • Arrivals from Belgium
              • Arrivals from Djibouti
              • Arrivals from France
              • Arrivals from Germany
              • Arrivals from Italy
              • Arrivals from Netherlands
              • Arrivals from Spain
              • Arrivals from Sudan
              • Arrivals from United Kingdom
              • Other Countries Of Origin
            • Arrivals by Mode of Transport
              • Air Arrivals
                • Land Arrivals
                  • Rail Arrivals
                    • Sea Arrivals
                    • Arrivals by Purpose of Visit
                      • Business Arrivals
                        • Leisure Arrivals
                      • Tourism Flows Outbound
                        • Departures By Country
                          • Departures to Belgium
                          • Departures to Djibouti
                          • Departures to France
                          • Departures to Germany
                          • Departures to Italy
                          • Departures to Netherlands
                          • Departures to Spain
                          • Departures to Sudan
                          • Departures to United Kingdom
                          • Other Destinations
                        • Departures by Mode of Transport
                          • Air Departures
                            • Land Departures
                              • Rail Departures
                                • Sea Departures
                                • Departures By Purpose Of Visit
                                  • Business Departures
                                    • Leisure Departures
                                  • Tourism Receipts and Expenditure
                                    • Balance Of Payments
                                      • Incoming Tourist Receipts
                                      • Outgoing Tourist Expenditure
                                    • Domestic Tourist Expenditure Calc
                                      • Domestic Tourist Expenditure
                                      • Incoming Tourist Receipts
                                        • Incoming Tourist Receipts by Geography
                                          • Incoming Tourist Receipts - Belgium
                                          • Incoming Tourist Receipts - Djibouti
                                          • Incoming Tourist Receipts - France
                                          • Incoming Tourist Receipts - Germany
                                          • Incoming Tourist Receipts - Italy
                                          • Incoming Tourist Receipts - Netherlands
                                          • Incoming Tourist Receipts - Spain
                                          • Incoming Tourist Receipts - Sudan
                                          • Incoming Tourist Receipts - United Kingdom
                                          • Incoming Tourist Receipts - Other Countries
                                      • Outgoing Tourist Expenditure
                                        • Outgoing Tourist Expenditure by Geography
                                          • Outgoing Tourist Expenditure - Belgium
                                          • Outgoing Tourist Expenditure - Djibouti
                                          • Outgoing Tourist Expenditure - France
                                          • Outgoing Tourist Expenditure - Germany
                                          • Outgoing Tourist Expenditure - Italy
                                          • Outgoing Tourist Expenditure - Netherlands
                                          • Outgoing Tourist Expenditure - Spain
                                          • Outgoing Tourist Expenditure - Sudan
                                          • Outgoing Tourist Expenditure - United Kingdom
                                          • Outgoing Tourist Expenditure - Other Countries
                                    • Tourist Attractions
                                      • Tourist Attractions by Category
                                        • Tourist Attractions by Channel
                                          • Tourist Attractions Online
                                            • Tourist Attractions Offline
                                        • Transportation
                                          • Transportation by Category
                                            • Air
                                              • Air by Category
                                                • Air by Channel
                                                  • Air Online
                                                    • Air Offline
                                                • Other Transportation
                                                  • Other Transportation by Channel
                                                    • Other Transportation Online
                                                      • Other Transportation Offline
                                                • Transportation by Channel
                                                  • Transportation Online
                                                    • Air Online
                                                    • Other Transportation Online
                                                  • Transportation Offline
                                                    • Air Offline
                                                    • Other Transportation Offline
                                              • Travel Accommodation
                                                • Travel Accommodation by Category
                                                  • Hotels
                                                    • Hotels by Category
                                                      • Hotels by Channel
                                                        • Hotels Online
                                                          • Hotels Offline
                                                      • Other Travel Accommodation
                                                        • Other Travel Accommodation by Channel
                                                          • Other Travel Accommodation Online
                                                            • Other Travel Accommodation Offline
                                                      • Travel Accommodation by Channel
                                                        • Travel Accommodation Online
                                                          • Travel Accommodation Offline
                                                            • Hotels Offline
                                                            • Other Travel Accommodation Offline
                                                      • Travel Retail
                                                        • Travel Retail Sales by Category
                                                          • Travel Retail Sales by Channel
                                                            • Travel Retail Online Sales
                                                              • Travel Retail Offline Sales
                                                              • Travel Retail Sales by Corporate Business vs Leisure

                                                            Statistics Included

                                                            For each category and subcategory you will receive the following data in Excel format:

                                                            From Passport

                                                            • Market Sizes
                                                            • International arrivals by city
                                                            • Outbound Departures by Length

                                                            Market size details:

                                                            • Retail value retail selling price % growth
                                                            • Retail value retail selling price local currency, USD, EUR, GBP, CHF, JPY
                                                            • Retail value retail selling price per capita local currency, USD, EUR, GBP, CHF, JPY
                                                            • Sites/outlets
                                                            • Sites/outlets % growth
                                                            • Sites/outlets per capita
                                                            • Internet transaction value retail selling price % growth
                                                            • Internet transaction value retail selling price local currency, USD, EUR, GBP, CHF, JPY
                                                            • Internet transaction value retail selling price per capita local currency, USD, EUR, GBP, CHF, JPY
                                                            • Number of bed nights
                                                            • Number of bed nights % growth
                                                            • Number of bed nights per capita
                                                            • Number of trips
                                                            • Number of trips % growth
                                                            • Number of trips per capita
                                                            • Number of rooms
                                                            • Number of rooms % growth
                                                            • Number of rooms per capita
                                                            • Offline value retail selling price % growth
                                                            • Offline value retail selling price local currency, USD, EUR, GBP, CHF, JPY
                                                            • Offline value retail selling price per capita local currency, USD, EUR, GBP, CHF, JPY

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