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Country Report

Travel and Tourism in Gabon

| Pages: 28

Price: US$600

About this Report

EXECUTIVE SUMMARY

Seeking bilateral partnerships to boost travel and tourism

Travel and tourism in Gabon is gradually growing but is still in its infancy. Until a few years ago, little effort had been put into developing this industry, despite its enormous potential. However, the government has now taken a proactive approach to fully utilising the nation’s tourism potential. It is seeking partnerships with popular tourist destination countries in order to boost travel and tourism as well as develop the industry in a sustainable manner. Seychelles is one of the countries in Africa with a successful travel and tourism industry and is currently assisting Gabon to set up its national tourism board, develop tourist guide material and also train hospitality staff. This will help open up Gabon’s travel and tourism industry, as well as increase its visibility as an emerging tourist destination.

Economic diversification through foreign direct investment

Gabon’s economy is centred on the petroleum industry, which continues to account for approximately 50% of real GDP and 80% of exports. However, a recent decline in oil export revenue due to global economic recession has highlighted the need for the country to diversify its economy so that it is not overly dependent on oil. The oil and mineral-rich nation is witnessing an increase in foreign direct investment (FDI) thanks to measures put in place by the government to encourage investment in other sectors of the economy, including travel and tourism. Partnership agreements have also been signed with emerging countries such as China and India to help expand not only the private sector but also to further boost growth of the Gabonese economy.

Huge boost in infrastructure ahead of the AFCON 2012 tournament

Gabon will be co-hosting the upcoming 2012 African Cup of Nations soccer tournament with Equatorial Guinea and stands to benefit a lot from this event. In preparation for the influx of visitors, the nation is currently upgrading and expanding its travel and tourism infrastructure, especially in terms of hotels and transport. Road development projects and the rehabilitation of airport infrastructures are being carried out. Besides that, hotels are also undergoing revamping and a new classification system has been put in place to help boost hospitality quality as well as attract more visitors to the country. The on-going infrastructure boost will help to attract more visitors and also inject a new vigour in Gabon’s campaign to market itself as an attractive tourist destination.

Government initiates measures to combat corruption

Since taking power in October 2009, Gabon’s newly-elect President Ali Bongo Ondimba has been embarking on measures to root out corruption that plagued the country under the former president, his father, who held office for forty-two years. Over the past few years, the oil-rich African nation has been making international news headlines for the wrong reason, namely corruption. The government was accused of not curtailing high incidences of bribery and corruption taking place in the country, especially in the public sector. However, with the country’s judiciary system being reformed and increased anti-corruption activities being implemented, this could help to bring good governance and enable transparency in Gabon.

Promising outlook for travel and tourism in Gabon

Gabon is on the right track to benefit from the growth in its travel and tourism market thanks to its enormous untapped tourism potential. The country’s oil and mineral reserves will continue to be the main attraction for business travellers during the forecast period. The forthcoming 2012 African Cup of Nations soccer event is also expected to attract a lot of visitors to the country. The government plans to continue promoting the development of travel and tourism by marketing Gabon’s tourist products at home and abroad. In addition to that, efforts to diversify the economy will further enhance growth and enable sustainable development in the future. Nonetheless, comprehensive planning is required to sustain the prospects of overall growth.

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Overview

Discover the latest market trends and uncover sources of future market growth for the Travel and Tourism industry in Gabon with research from Euromonitor's team of in-country analysts.

Find hidden opportunities in the most current research data available, understand competitive threats with our detailed market analysis, and plan your corporate strategy with our expert qualitative analysis and growth projections.

If you're in the Travel and Tourism industry in Gabon, our research will save you time and money while empowering you to make informed, profitable decisions.

When you purchase this report, you also get the data and the content from these category reports in Gabon for free:

The Travel and Tourism in Gabon market research report includes:

  • Analysis of key supply-side and demand trends
  • Detailed segmentation
  • Historic volumes and values, company and brand market shares
  • Five year forecasts (of market share, market trends, market growth)
  • Robust and transparent market research methodology, conducted in-country

Our market research reports answer questions such as:

  • What is the market size of Travel and Tourism in Gabon?
  • What are the major brands in Gabon?
  • What are the major brands in Gabon?  

Why buy this report?

  • Gain competitive intelligence about market leaders
  • Track key industry trends, opportunities and threats
  • Inform your marketing, brand, strategy and market development, sales and supply functions

This industry report originates from Passport, our Travel And Tourism market research database.

Each report is delivered with the following components:
Report: PDF and Word
Market statistics: Excel workbook

Table of Contents

Travel and Tourism in Gabon - Industry Overview

EXECUTIVE SUMMARY

Seeking bilateral partnerships to boost travel and tourism

Economic diversification through foreign direct investment

Huge boost in infrastructure ahead of the AFCON 2012 tournament

Government initiates measures to combat corruption

Promising outlook for travel and tourism in Gabon

KEY TRENDS AND DEVELOPMENTS

Opportunities in economic recovery

National tourism strategy

Building a strong base through foreign direct investment

Eco-tourism potential

BALANCE OF PAYMENTS

  • Table 1 Balance of Tourism Payments: Value 2006-2011

MARKET DATA

  • Table 2 Departures by Destination: 2006-2011
  • Table 3 Departures by Mode of Transport: 2006-2011
  • Table 4 Departures by Purpose of Visit: 2006-2011
  • Table 5 Outgoing Tourist Expenditure: Value 2006-2011
  • Table 6 Forecast Departures by Destination: 2011-2016
  • Table 7 Forecast Departures by Mode of Transport: 2011-2016
  • Table 8 Forecast Departures by Purpose of Visit: 2011-2016
  • Table 9 Forecast Outgoing Tourist Expenditure: Value 2011-2016
  • Table 10 Domestic Tourism by Purpose of Visit and by Mode of Transport: 2006-2011
  • Table 11 Domestic Tourist Expenditure: Value: 2006-2011
  • Table 12 Forecast Domestic Tourism by Purpose of Visit and by Mode of Transport: 2011-2016
  • Table 13 Forecast Domestic Tourist Expenditure: Value: 2011-2016
  • Table 14 Tourist Attractions: Value 2006-2011
  • Table 15 Forecast Tourist Attractions: Value 2011-2016
  • Table 16 Health and Wellness Tourism Sales: Value 2006-2011
  • Table 17 Forecast Health and Wellness Tourism Sales: Value 2011-2016

DEFINITIONS

Tourism Flows

Travel Accommodation

Transportation

Car Rental

Travel Retail

Travel Retail Online Sales

Tourist Attractions

Health and Wellness

SOURCES

  • Summary 1 Research Sources

CAR RENTAL IN GABON

Headlines

Trends

Prospects

Category Data

  • Table 18 Car Rental Sales: Value 2006-2011
  • Table 19 Forecast Car Rental Sales: Value 2011-2016

TOURISM FLOWS INBOUND IN GABON

Headlines

Trends

Prospects

Category Data

  • Table 20 Arrivals by Country of Origin: 2006-2011
  • Table 21 Arrivals by Mode of Transport: 2006-2011
  • Table 22 Arrivals by Purpose of Visit: 2006-2011
  • Table 23 Incoming Tourist Receipts: Value 2006-2011
  • Table 24 Forecast Arrivals by Country of Origin: 2011-2016
  • Table 25 Forecast Arrivals by Mode of Transport: 2011-2016
  • Table 26 Forecast Arrivals by Purpose of Visit: 2011-2016
  • Table 27 Forecast Incoming Tourist Receipts: Value 2011-2016

TRANSPORTATION IN GABON

Headlines

Trends

Prospects

Category Data

  • Table 28 Transportation Sales by Category: Value 2006-2011
  • Table 29 Forecast Transportation Sales by Category: Value 2011-2016

TRAVEL ACCOMMODATION IN GABON

Headlines

Trends

Prospects

Category Data

  • Table 30 Travel Accommodation Sales by Category: Value 2006-2011
  • Table 31 Travel Accommodation Outlets by Category: Units 2006-2011
  • Table 32 Forecast Travel Accommodation Sales by Category: Value 2011-2016
  • Table 33 Forecast Travel Accommodation Outlets by Category: Units 2011-2016

TRAVEL RETAIL IN GABON

Headlines

Trends

Prospects

Category Data

  • Table 34 Travel Retail Sales: Value 2006-2011
  • Table 35 Forecast Travel Retail Sales: Value 2011-2016

Segmentation

This market research report includes the following:

  • Travel and Tourism
    • Car Rental
      • Car Rental by Category
        • Business Car Rental
          • Leisure Car Rental
          • Car Rental by Channel
            • Car Rental Online
              • Car Rental Offline
          • Demand Factors
            • Holiday Takers by Age
              • Leave Entitlement
              • Health and Wellness Tourism
                • Spas
                • Tourism Flows Domestic
                  • Domestic Tourism by Destination
                    • Domestic Tourism Travel by Purpose Of Visit
                      • Domestic Business Tourism
                        • Domestic Business Tourism By Air
                        • Domestic Business Tourism By Land
                        • Domestic Business Tourism By Rail
                        • Domestic Business Tourism By Sea
                      • Domestic Leisure Tourism
                        • Domestic Leisure Tourism By Air
                        • Domestic Leisure Tourism By Land
                        • Domestic Leisure Tourism By Rail
                        • Domestic Leisure Tourism By Sea
                  • Tourism Flows Inbound
                    • Arrivals
                      • Arrivals from Cameroon
                      • Arrivals from Canada
                      • Arrivals from Congo, Democratic Republic
                      • Arrivals from Equatorial Guinea
                      • Arrivals from France
                      • Arrivals from Germany
                      • Arrivals from Niger
                      • Arrivals from Togo
                      • Arrivals from United Kingdom
                      • Arrivals from USA
                      • Other Countries Of Origin
                    • Arrivals by Mode Of Transport
                      • Air Arrivals
                        • Land Arrivals
                          • Rail Arrivals
                            • Sea Arrivals
                            • Arrivals by Purpose Of Visit
                              • Business Arrivals
                                • Leisure Arrivals
                              • Tourism Flows Outbound
                                • Departures by Country
                                  • Departures to Cameroon
                                  • Departures to Congo, Democratic Republic
                                  • Departures to Equatorial Guinea
                                  • Departures to France
                                  • Departures to Ghana
                                  • Departures to Nigeria
                                  • Departures to Togo
                                  • Departures to USA
                                  • Other Destinations
                                • Departures by Mode Of Transport
                                  • Air Departures
                                    • Land Departures
                                      • Rail Departures
                                        • Sea Departures
                                        • Departures by Purpose Of Visit
                                          • Business Departures
                                            • Leisure Departures
                                          • Tourism Receipts and Expenditure
                                            • Balance Of Payments
                                              • Incoming Tourist Receipts
                                              • Outgoing Tourist Expenditure
                                            • Tourism Expenditure In-Country
                                              • Tourism Expenditure In-Country on Accommodation
                                                • Tourism Expenditure In-Country on Entertainment
                                                  • Tourism Expenditure In-Country on Excursions
                                                    • Tourism Expenditure In-Country on Food
                                                      • Tourism Expenditure In-Country on Shopping
                                                        • Tourism Expenditure In-Country on Travel Within Country
                                                          • Other Tourism Expenditure In-Country
                                                          • Tourism Expenditure by Residents
                                                            • Tourism Expenditure by Residents on Accommodation
                                                              • Tourism Expenditure by Residents on Entertainment
                                                                • Tourism Expenditure by Residents on Excursions
                                                                  • Tourism Expenditure by Residents on Food
                                                                    • Tourism Expenditure by Residents on Shopping
                                                                      • Tourism Expenditure by Residents on Travel Within Country
                                                                        • Other Tourism Expenditure by Residents
                                                                        • Domestic Tourist Expenditure
                                                                          • Incoming Tourist Receipts
                                                                            • Incoming Tourist Receipts by Geography
                                                                              • Incoming Tourist Receipts by Sector
                                                                              • Outgoing Tourist Expenditure
                                                                                • Outgoing Tourist Expenditure by Geography
                                                                                  • Outgoing Tourist Expenditure by Sector
                                                                                • Tourist Attractions
                                                                                  • Tourist Attractions by Category
                                                                                    • Tourist Attractions by Channel
                                                                                      • Tourist Attractions Online
                                                                                        • Tourist Attractions Offline
                                                                                    • Transportation
                                                                                      • Transportation by Category
                                                                                        • Air
                                                                                          • Air by Category
                                                                                            • Air by Channel
                                                                                              • Air Online
                                                                                                • Air Offline
                                                                                              • Air by Distance
                                                                                                • Airline Capacity
                                                                                                • Other Transportation
                                                                                                  • Other Transportation by Category
                                                                                                    • Other Transportation by Channel
                                                                                                      • Other Transportation Online
                                                                                                        • Other Transportation Offline
                                                                                                  • Transportation by Channel
                                                                                                    • Transportation Online
                                                                                                      • Transportation Direct Suppliers
                                                                                                        • Transportation Intermediaries
                                                                                                        • Transportation Offline
                                                                                                      • Travel Accommodation
                                                                                                        • Travel Accommodation by Category
                                                                                                          • Hotels
                                                                                                            • Hotels by Category
                                                                                                              • Hotels by Channel
                                                                                                                • Hotels Online
                                                                                                                  • Hotels Offline
                                                                                                              • Other Travel Accommodation
                                                                                                                • Other Travel Accommodation by Category
                                                                                                                  • Other Travel Accommodation by Channel
                                                                                                                    • Other Travel Accommodation Online
                                                                                                                      • Other Travel Accommodation Offline
                                                                                                                • Travel Accommodation by Channel
                                                                                                                  • Travel Accommodation Online
                                                                                                                    • Travel Accommodation Direct Suppliers
                                                                                                                      • Travel Accommodation Intermediaries
                                                                                                                      • Travel Accommodation Offline
                                                                                                                    • Travel Retail
                                                                                                                      • Travel Retail Sales by Category
                                                                                                                        • Travel Retail Accommodation Sales
                                                                                                                          • Travel Retail Car Rental Sales
                                                                                                                            • Travel Retail Cruise Sales
                                                                                                                              • Travel Retail Flight Sales
                                                                                                                                • Travel Retail Package Holidays Sales
                                                                                                                                  • Travel Retail Travel Insurance Sales
                                                                                                                                    • Travel Retail Other Transport Sales
                                                                                                                                      • Travel Retail Other Travel Retail Sales
                                                                                                                                      • Travel Retail Sales by Channel
                                                                                                                                        • Travel Retail Online Sales
                                                                                                                                          • Accommodation Online Sales
                                                                                                                                            • Car Rental Online Sales
                                                                                                                                              • Cruise Online Sales
                                                                                                                                                • Flight Online Sales
                                                                                                                                                  • Package Holidays Online Sales
                                                                                                                                                    • Travel Insurance Online Sales
                                                                                                                                                      • Other Transport Online Sales
                                                                                                                                                        • Other Travel Retail Online Sales
                                                                                                                                                        • Travel Retail Offline Sales
                                                                                                                                                          • Accommodation Offline Sales
                                                                                                                                                            • Car Rental Offline Sales
                                                                                                                                                              • Cruise Offline Sales
                                                                                                                                                                • Flight Offline Sales
                                                                                                                                                                  • Package Holidays Offline Sales
                                                                                                                                                                    • Travel Insurance Offline Sales
                                                                                                                                                                      • Other Transport Offline Sales
                                                                                                                                                                        • Other Travel Retail Offline Sales
                                                                                                                                                                      • Travel Retail Sales by Corporate Business vs Leisure
                                                                                                                                                                        • Travel Retail Corporate Business Sales
                                                                                                                                                                          • Corporate Business Accommodation Sales
                                                                                                                                                                            • Corporate Business Car Rental Sales
                                                                                                                                                                              • Corporate Business Cruise Sales
                                                                                                                                                                                • Corporate Business Flight Sales
                                                                                                                                                                                  • Corporate Business Package Holiday Sales
                                                                                                                                                                                    • Corporate Business Travel Insurance Sales
                                                                                                                                                                                      • Corporate Business Other Transport Sales
                                                                                                                                                                                        • Corporate Business Other Travel Retail Sales
                                                                                                                                                                                        • Corporate Business Offline Sales
                                                                                                                                                                                          • Corporate Business Online Sales
                                                                                                                                                                                            • Travel Retail Leisure Sales
                                                                                                                                                                                              • Leisure Accommodation Sales
                                                                                                                                                                                                • Leisure Car Rental Sales
                                                                                                                                                                                                  • Leisure Cruise Sales
                                                                                                                                                                                                    • Leisure Flight Sales
                                                                                                                                                                                                      • Leisure Package Holiday Sales
                                                                                                                                                                                                        • Leisure Travel Insurance Sales
                                                                                                                                                                                                          • Leisure Other Transport Sales
                                                                                                                                                                                                            • Leisure Other Travel Retail Sales
                                                                                                                                                                                                            • Leisure Offline Sales
                                                                                                                                                                                                              • Leisure Online Sales

                                                                                                                                                                                                          Statistics Included

                                                                                                                                                                                                          For each category and subcategory you will receive the following data in Excel format:

                                                                                                                                                                                                          From Passport

                                                                                                                                                                                                          • Market sizes
                                                                                                                                                                                                          • International arrivals by city
                                                                                                                                                                                                          • Internet transactions
                                                                                                                                                                                                          • Outbound departures by length
                                                                                                                                                                                                          • Regional hotel parameters

                                                                                                                                                                                                          Market size details:

                                                                                                                                                                                                          • Retail value retail selling price % growth
                                                                                                                                                                                                          • Retail value retail selling price local currency, USD, EUR, GBP, CHF, JPY
                                                                                                                                                                                                          • Retail value retail selling price per capita local currency, USD, EUR, GBP, CHF, JPY
                                                                                                                                                                                                          • Sites/outlets
                                                                                                                                                                                                          • Sites/outlets % growth
                                                                                                                                                                                                          • Sites/outlets per capita
                                                                                                                                                                                                          • Internet transaction value retail selling price % growth
                                                                                                                                                                                                          • Internet transaction value retail selling price local currency, USD, EUR, GBP, CHF, JPY
                                                                                                                                                                                                          • Internet transaction value retail selling price per capita local currency, USD, EUR, GBP, CHF, JPY
                                                                                                                                                                                                          • Number of bed nights
                                                                                                                                                                                                          • Number of bed nights % growth
                                                                                                                                                                                                          • Number of bed nights per capita
                                                                                                                                                                                                          • Number of trips
                                                                                                                                                                                                          • Number of trips % growth
                                                                                                                                                                                                          • Number of trips per capita
                                                                                                                                                                                                          • Number of rooms
                                                                                                                                                                                                          • Number of rooms % growth
                                                                                                                                                                                                          • Number of rooms per capita
                                                                                                                                                                                                          • Offline value retail selling price % growth
                                                                                                                                                                                                          • Offline value retail selling price local currency, USD, EUR, GBP, CHF, JPY
                                                                                                                                                                                                          • Offline value retail selling price per capita local currency, USD, EUR, GBP, CHF, JPY

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