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Country Report

Travel and Tourism in Ghana

| Pages: 21

Price: US$600

About this Report

EXECUTIVE SUMMARY

Ghana maintains solid growth in travel and tourism

  • Ghana’s travel and tourism industry witnessed considerable growth towards the end of the review period. The industry is currently the country’s fourth largest export earner after gold, cocoa and foreign remittances, reflecting the fact that Ghana’s booming economy is among Africa’s strongest. The positive performance of the Ghanaian economy can also be attributed to the fact that the country is seen as politically stable and a relatively safe travel and tourism destination. This has led to growth in tourist arrivals as well as increases in the supply of hotel rooms and the number of inbound and outbound flights.

Inbound arrivals experience a substantial increase during 2013

Over the last seven years, inbound tourist flows to Ghana have been growing in both volume and value terms. The country hosted quite a high number of visitors in 2013, recording a 12% increase in inbound arrivals during the year. The revenue generated from these incoming tourists also witnessed positive growth. The consistent growth being recorded in inbound tourism is largely due to government efforts to promote Ghana as a travel and tourism destination through the Ghana Tourism Authority (GTA), with the country promoted as a favourable tourist destination at major international travel and tourism trade fairs. In addition, Ghana’s stability and security coupled with its renowned tourist attractions and regular festivals celebrating the country’s rich culture also supported growth in visitor arrivals during the year.

Booming hotels category remains a major boon for Ghana’s economy

Ghana’s hospitality sector is becoming a prime development target for major multinational hotel chains looking to expand in Africa. The country’s hotel supply, particularly in the capital Accra, has witnessed strong growth in terms of the number outlets over the last few years thanks to political stability, a booming travel and tourism industry and the attractive investment climate in Ghana. Some leading international hotel brands which have already established a foothold in Ghana include Best Western, Golden Tulip, Mövenpick, Novotel and Holiday Inn. Given Ghana’s growing economy, a high numbers of new hotels are expected to open in the country during the forecast period. Some of the leading hotel brands with properties currently under development in Ghana include Kempinski, Marriott, Express by Holiday Inn and Radisson Blu.

Ghana Tourism Authority ventures into the world of the internet

Due to the consistent shifting demand trends in global travel and tourism, the Ghana Tourism Authority (GTA) has recently been embracing various new online marketing methods in order to sustain growth in its travel and tourism industry. Apart from having an established website, the GTA has also collaborated with Google for the launch an online project dubbed Tourism-Online, which designs free websites for all travel and tourism operators in the country. In addition, the GTA is also very active online through its own website as well as maintaining a presence on social media platforms such as Facebook, Twitter, YouTube and Google+. This all forms part of a bid to promote Ghana’s travel and tourism industry. This shift online is likely to further expand the business potential of Ghana’s existing travel and tourism stakeholders and increase the scope of their audience. Additional benefits include free training programmes on how to manage new travel and tourism websites.

Travel and tourism has strong growth potential and is set to boost economic growth

Travel and tourism has the potential to continue stimulating growth in the Ghanaian economy over the forecast period on the back of the nation’s diverse tourist attractions, growing infrastructure, political stability and strategic geographic location. The country is an important emerging economy within Africa and any increase in inbound arrivals would further bolster growth in its travel and tourism industry. However, the government still needs to pay considerable attention to its flourishing travel and tourism industry, which remains vulnerable due to the nation’s reliance on exports of gold and cocoa as well as its booming oil and gas industry. As such, economy diversification will be necessary for Ghana to ensure future growth and stability in its travel and tourism industry.

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Overview

Discover the latest market trends and uncover sources of future market growth for the Travel and Tourism industry in Ghana with research from Euromonitor's team of in-country analysts.

Find hidden opportunities in the most current research data available, understand competitive threats with our detailed market analysis, and plan your corporate strategy with our expert qualitative analysis and growth projections.

If you're in the Travel and Tourism industry in Ghana, our research will save you time and money while empowering you to make informed, profitable decisions.

When you purchase this report, you also get the data and the content from these category reports in Ghana for free:

The Travel and Tourism in Ghana market research report includes:

  • Analysis of key supply-side and demand trends
  • Detailed segmentation
  • Historic volumes and values, company and brand market shares
  • Five year forecasts (of market share, market trends, market growth)
  • Robust and transparent market research methodology, conducted in-country

Our market research reports answer questions such as:

  • What is the market size of Travel and Tourism in Ghana?
  • What are the major brands in Ghana?
  • What are the major brands in Ghana?  

Why buy this report?

  • Gain competitive intelligence about market leaders
  • Track key industry trends, opportunities and threats
  • Inform your marketing, brand, strategy and market development, sales and supply functions

This industry report originates from Passport, our Travel And Tourism market research database.

Each report is delivered with the following components:
Report: PDF and Word
Market statistics: Excel workbook

Table of Contents

Travel and Tourism in Ghana - Industry Overview

EXECUTIVE SUMMARY

Ghana maintains solid growth in travel and tourism

Inbound arrivals experience a substantial increase during 2013

Booming hotels category remains a major boon for Ghana’s economy

Ghana Tourism Authority ventures into the world of the internet

Travel and tourism has strong growth potential and is set to boost economic growth

BALANCE OF PAYMENTS

  • Table 1 Balance of Tourism Payments: Value 2008-2013

SWOT

  • Summary 1 Ghana: SWOT

MARKET DATA

  • Table 2 Domestic Tourism by Purpose of Visit and Mode of Transport: Number of Trips 2008-2013
  • Table 3 Domestic Tourist Expenditure: Value and Growth 2008-2013
  • Table 4 Forecast Domestic Tourism by Purpose of Visit and Mode of Transport: Number of Trips 2013-2018
  • Table 5 Forecast Domestic Tourist Expenditure: Value and Growth 2013-2018
  • Table 6 Departures by Destination: Number of Trips 2008-2013
  • Table 7 Departures by Mode of Transport: Number of Trips 2008-2013
  • Table 8 Departures by Purpose of Visit: Number of Trips 2008-2013
  • Table 9 Outgoing Tourist Expenditure: Value and Growth 2008-2013
  • Table 10 Forecast Departures by Destination: Number of Trips 2013-2018
  • Table 11 Forecast Departures by Mode of Transport: Number of Trips 2013-2018
  • Table 12 Forecast Departures by Purpose of Visit: Number of Trips 2013-2018
  • Table 13 Forecast Outgoing Tourist Expenditure: Value and Growth 2013-2018
  • Table 14 Health and Wellness Tourism Sales: Value 2008-2013
  • Table 15 Forecast Health and Wellness Sales: Value 2013-2018
  • Table 16 Tourist Attractions Sales: Value 2008-2013
  • Table 17 Forecast Tourist Attractions Sales: Value 2013-2018

SOURCES

  • Summary 2 Research Sources

CAR RENTAL

Headlines

Trends

Prospects

Category Data

  • Table 18 Car Rental Sales: Value 2008-2013
  • Table 19 Forecast Car Rental Sales: Value 2013-2018

TOURISM FLOWS INBOUND

Headlines

Trends

Prospects

Category Data

  • Table 20 Arrivals by Country of Origin: Number of Trips 2008-2013
  • Table 21 Arrivals by Mode of Transport: Number of Trips 2008-2013
  • Table 22 Arrivals by Purpose of Visit: Number of Trips 2008-2013
  • Table 23 Incoming Tourist Receipts: Value and Growth 2008-2013
  • Table 24 Forecast Arrivals by Country of Origin: Number of Trips 2013-2018
  • Table 25 Forecast Arrivals by Mode of Transport: Number of Trips 2013-2018
  • Table 26 Forecast Arrivals by Purpose of Visit: Number of Trips 2013-2018
  • Table 27 Forecast Incoming Tourist Receipts: Value and Growth 2013-2018

TRANSPORTATION

Headlines

Trends

Prospects

Category Data

  • Table 28 Transportation Sales by Category: Value 2008-2013
  • Table 29 Forecast Transportation Sales by Category: Value 2013-2018

TRAVEL ACCOMMODATION

Headlines

Trends

Prospects

Category Data

  • Table 30 Travel Accommodation Sales by Category: Value 2008-2013
  • Table 31 Travel Accommodation Outlets by Category: Units 2008-2013
  • Table 32 Forecast Travel Accommodation Sales by Category: Value 2013-2018
  • Table 33 Forecast Travel Accommodation Outlets by Category: Units 2013-2018

TRAVEL RETAIL

Headlines

Trends

Prospects

Category Data

  • Table 34 Travel Retail Sales: Value 2008-2013
  • Table 35 Forecast Travel Retail Sales: Value 2013-2018

Segmentation

This market research report includes the following:

  • Travel and Tourism
    • Car Rental
      • Car Rental by Category
        • Car Rental by Channel
          • Car Rental Online
            • Car Rental Offline
        • Health and Wellness Tourism
          • Tourism Flows Domestic
            • Domestic Tourism Travel By Purpose Of Visit
              • Domestic Business Tourism
                • Domestic Business Tourism By Air
                • Domestic Business Tourism By Land
                • Domestic Business Tourism By Rail
                • Domestic Business Tourism By Sea
              • Domestic Leisure Tourism
                • Domestic Leisure Tourism By Air
                • Domestic Leisure Tourism By Land
                • Domestic Leisure Tourism By Rail
                • Domestic Leisure Tourism By Sea
          • Tourism Flows Inbound
            • Arrivals
              • Arrivals from Canada
              • Arrivals from Côte d'Ivoire
              • Arrivals from France
              • Arrivals from Germany
              • Arrivals from Italy
              • Arrivals from Netherlands
              • Arrivals from Nigeria
              • Arrivals from Switzerland
              • Arrivals from Togo
              • Arrivals from United Kingdom
              • Arrivals from USA
              • Other Countries Of Origin
            • Arrivals by Mode of Transport
              • Air Arrivals
                • Land Arrivals
                  • Rail Arrivals
                    • Sea Arrivals
                    • Arrivals by Purpose of Visit
                      • Business Arrivals
                        • Leisure Arrivals
                      • Tourism Flows Outbound
                        • Departures By Country
                          • Departures to Mali
                          • Departures to Nigeria
                          • Departures to South Africa
                          • Departures to United Kingdom
                          • Departures to USA
                          • Other Destinations
                        • Departures by Mode of Transport
                          • Air Departures
                            • Land Departures
                              • Rail Departures
                                • Sea Departures
                                • Departures By Purpose Of Visit
                                  • Business Departures
                                    • Leisure Departures
                                  • Tourism Receipts and Expenditure
                                    • Balance Of Payments
                                    • Balance Of Payments
                                      • Domestic Tourist Expenditure
                                        • Incoming Tourist Receipts
                                          • Incoming Tourist Receipts by Geography
                                            • Incoming Tourist Receipts - Canada
                                            • Incoming Tourist Receipts - Côte d'Ivoire
                                            • Incoming Tourist Receipts - France
                                            • Incoming Tourist Receipts - Germany
                                            • Incoming Tourist Receipts - Italy
                                            • Incoming Tourist Receipts - Netherlands
                                            • Incoming Tourist Receipts - Nigeria
                                            • Incoming Tourist Receipts - Switzerland
                                            • Incoming Tourist Receipts - Togo
                                            • Incoming Tourist Receipts - United Kingdom
                                            • Incoming Tourist Receipts - USA
                                            • Incoming Tourist Receipts - Other Countries
                                        • Outgoing Tourist Expenditure
                                          • Outgoing Tourist Expenditure by Geography
                                            • Outgoing Tourist Expenditure - Mali
                                            • Outgoing Tourist Expenditure - Nigeria
                                            • Outgoing Tourist Expenditure - South Africa
                                            • Outgoing Tourist Expenditure - United Kingdom
                                            • Outgoing Tourist Expenditure - USA
                                            • Outgoing Tourist Expenditure - Other Countries
                                      • Tourist Attractions
                                        • Tourist Attractions by Category
                                          • Tourist Attractions by Channel
                                            • Tourist Attractions Online
                                              • Tourist Attractions Offline
                                          • Transportation
                                            • Transportation by Category
                                              • Air
                                                • Air by Category
                                                  • Air by Channel
                                                    • Air Online
                                                      • Air Offline
                                                  • Other Transportation
                                                    • Other Transportation by Channel
                                                      • Other Transportation Online
                                                        • Other Transportation Offline
                                                  • Transportation by Channel
                                                    • Transportation Online
                                                      • Air Online
                                                      • Other Transportation Online
                                                    • Transportation Offline
                                                      • Air Offline
                                                      • Other Transportation Offline
                                                • Travel Accommodation
                                                  • Travel Accommodation by Category
                                                    • Hotels
                                                      • Hotels by Category
                                                        • Hotels by Channel
                                                          • Hotels Online
                                                            • Hotels Offline
                                                        • Other Travel Accommodation
                                                          • Other Travel Accommodation by Channel
                                                            • Other Travel Accommodation Online
                                                              • Other Travel Accommodation Offline
                                                        • Travel Accommodation by Channel
                                                          • Travel Accommodation Online
                                                            • Travel Accommodation Offline
                                                              • Hotels Offline
                                                              • Other Travel Accommodation Offline
                                                        • Travel Retail
                                                          • Travel Retail Sales by Category
                                                            • Travel Retail Sales by Channel
                                                              • Travel Retail Online Sales
                                                                • Travel Retail Offline Sales
                                                                • Travel Retail Sales by Corporate Business vs Leisure

                                                              Statistics Included

                                                              For each category and subcategory you will receive the following data in Excel format:

                                                              From Passport

                                                              • Market Sizes
                                                              • International Arrivals by Core City
                                                              • Outbound Departures by Length
                                                              • Regional Hotel Parameters

                                                              Market size details:

                                                              • Retail value retail selling price % growth
                                                              • Retail value retail selling price local currency, USD, EUR, GBP, CHF, JPY
                                                              • Retail value retail selling price per capita local currency, USD, EUR, GBP, CHF, JPY
                                                              • Sites/outlets
                                                              • Sites/outlets % growth
                                                              • Sites/outlets per capita
                                                              • Internet transaction value retail selling price % growth
                                                              • Internet transaction value retail selling price local currency, USD, EUR, GBP, CHF, JPY
                                                              • Internet transaction value retail selling price per capita local currency, USD, EUR, GBP, CHF, JPY
                                                              • Number of bed nights
                                                              • Number of bed nights % growth
                                                              • Number of bed nights per capita
                                                              • Number of trips
                                                              • Number of trips % growth
                                                              • Number of trips per capita
                                                              • Number of rooms
                                                              • Number of rooms % growth
                                                              • Number of rooms per capita
                                                              • Offline value retail selling price % growth
                                                              • Offline value retail selling price local currency, USD, EUR, GBP, CHF, JPY
                                                              • Offline value retail selling price per capita local currency, USD, EUR, GBP, CHF, JPY

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