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Country Report

Travel and Tourism in Grenada

| Pages: 18

Price: US$600

About this Report

EXECUTIVE SUMMARY

Grenada continues to underperform in tourism industry

Despite Grenada´s efforts to push forward tourism by implementing its National Tourism Strategic Plan 2012-2017 total arrivals to the islands showed negative growth in 2012 and 2013. When compared to the rest of the Caribbean countries, Grenada’s performance was nearly ten percent points under the region’s average in 2012, according to official sources. Since Grenada is mainly reliant on UK and American tourists, repercussions of the European economic setback and US financial struggles have a direct impact on the island´s tourism. Grenada also continues to suffer from the profound public debt caused by the reconstruction efforts after hurricanes in 2004 and 2005.

Arrivals decreased by 4% in 2012 and 1% in 2013. In fact, a downward trend over the review period shows a negative CAGR of -4% as the only years that showed positive growth over the same period were 2008 and 2011.

National Tourism Strategy

Grenada´s National Tourism Strategic Plan 2012-2017 considers 16 major tourism categories, including hotels, restaurants, attractions, yachting, diving, cruises, tour operators, ground handlers, community/culture, heritage, sports, health and medical, taxi drivers, vendors, water taxi operators and water sports. It also addresses the specific tourism needs for Carriacou and Petite Martinique. Expectations over the plan period include an additional 500 rooms and training people to deliver better experiences. Actually Grenada is taking innovative approaches such as Community Tourism, which is defined by the government as improving the interaction between guests and locals, in an attempt to foster local development.

In terms of leading structure, Grenada is upgrading its Board of Tourism to a Tourism Authority. This measure was announced in September 2013 and expected to take form during 2014. This transition is expected to lead to better marketing opportunities and better potential to partner with airlines and cruise ships, amongst other benefits. In fact, this upgrade is part of the National Tourism Strategic Plan. In the meantime, the Grenada Board of Tourism announced that it had a new head of marketing in an effort to execute more innovative marketing strategies, particularly e-marketing and better tactical promotions.

Wedding and yachting services a viable way out for tourism

Grenada is marketing the island as a dream and romantic destination for couples. A wedding and honey moon industry trend is clear. The government facilitates marriage license procedures and many tourism actors are involved in wedding packages, from hotels, spas, car rentals and tour operators. A variety of options are available that range from a simple wedding on the beach for two, to hiring a wedding planner to make the proper arrangements for a perfect ceremony.

Although the yachting sector currently makes a small contribution to the tourism industry as a whole, it has potential to increase in size. The development of Camper & Nicholson´s Port Louis and additional marine support services has pushed forward the yachting traffic in Grenada. This subsector has been growing with few government incentives, and has been increasing by actions such as regattas and fishing tournaments.

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Overview

Discover the latest market trends and uncover sources of future market growth for the Travel and Tourism industry in Grenada with research from Euromonitor's team of in-country analysts.

Find hidden opportunities in the most current research data available, understand competitive threats with our detailed market analysis, and plan your corporate strategy with our expert qualitative analysis and growth projections.

If you're in the Travel and Tourism industry in Grenada, our research will save you time and money while empowering you to make informed, profitable decisions.

When you purchase this report, you also get the data and the content from these category reports in Grenada for free:

The Travel and Tourism in Grenada market research report includes:

  • Analysis of key supply-side and demand trends
  • Detailed segmentation
  • Historic volumes and values, company and brand market shares
  • Five year forecasts (of market share, market trends, market growth)
  • Robust and transparent market research methodology, conducted in-country

Our market research reports answer questions such as:

  • What is the market size of Travel and Tourism in Grenada?
  • What are the major brands in Grenada?
  • What are the major brands in Grenada?  

Why buy this report?

  • Gain competitive intelligence about market leaders
  • Track key industry trends, opportunities and threats
  • Inform your marketing, brand, strategy and market development, sales and supply functions

This industry report originates from Passport, our Travel And Tourism market research database.

Each report is delivered with the following components:
Report: PDF and Word
Market statistics: Excel workbook

Table of Contents

Travel and Tourism in Grenada - Industry Overview

EXECUTIVE SUMMARY

Grenada continues to underperform in tourism industry

National Tourism Strategy

Wedding and yachting services a viable way out for tourism

BALANCE OF PAYMENTS

  • Table 1 Balance of Tourism Payments: Value 2008-2013

SWOT

  • Summary 1 Grenada: SWOT

MARKET DATA

  • Table 2 Domestic Tourism by Purpose of Visit and Mode of Transport: Number of Trips 2008-2013
  • Table 3 Domestic Tourist Expenditure: Value and Growth 2008-2013
  • Table 4 Forecast Domestic Tourism by Purpose of Visit and Mode of Transport: Number of Trips 2013-2018
  • Table 5 Forecast Domestic Tourist Expenditure: Value and Growth 2013-2018
  • Table 6 Departures by Destination: Number of Trips 2008-2013
  • Table 7 Departures by Mode of Transport: Number of Trips 2008-2013
  • Table 8 Departures by Purpose of Visit: Number of Trips 2008-2013
  • Table 9 Outgoing Tourist Expenditure: Value and Growth 2008-2013
  • Table 10 Forecast Departures by Destination: Number of Trips 2013-2018
  • Table 11 Forecast Departures by Mode of Transport: Number of Trips 2013-2018
  • Table 12 Forecast Departures by Purpose of Visit: Number of Trips 2013-2018
  • Table 13 Forecast Outgoing Tourist Expenditure: Value and Growth 2013-2018
  • Table 14 Health and Wellness Tourism Sales: Value 2008-2013
  • Table 15 Forecast Health and Wellness Sales: Value 2013-2018
  • Table 16 Tourist Attractions Sales: Value 2008-2013
  • Table 17 Tourist Attractions Online Sales: Internet Transaction Value 2008-2013
  • Table 18 Forecast Tourist Attractions Sales: Value 2013-2018
  • Table 19 Forecast Tourist Attractions Online Sales: Internet Transaction Value 2013-2018

DEFINITIONS

SOURCES

  • Summary 2 Research Sources

CAR RENTAL

Headlines

Trends

Prospects

Category Data

  • Table 20 Car Rental Sales: Value 2008-2013
  • Table 21 Forecast Car Rental Sales: Value 2013-2018

TOURISM FLOWS INBOUND

Headlines

Trends

Prospects

Category Data

  • Table 22 Arrivals by Country of Origin: Number of Trips 2008-2013
  • Table 23 Arrivals by Mode of Transport: Number of Trips 2008-2013
  • Table 24 Arrivals by Purpose of Visit: Number of Trips 2008-2013
  • Table 25 Incoming Tourist Receipts: Value and Growth 2008-2013
  • Table 26 Forecast Arrivals by Country of Origin: Number of Trips 2013-2018
  • Table 27 Forecast Arrivals by Mode of Transport: Number of Trips 2013-2018
  • Table 28 Forecast Arrivals by Purpose of Visit: Number of Trips 2013-2018
  • Table 29 Forecast Incoming Tourist Receipts: Value and Growth 2013-2018

TRANSPORTATION

Headlines

Trends

Prospects

Category Data

  • Table 30 Transportation Sales by Category: Value 2008-2013
  • Table 31 Transportation Online Sales: Internet Transaction Value 2008-2013
  • Table 32 Forecast Transportation Sales by Category: Value 2013-2018
  • Table 33 Forecast Transportation Online Sales: Internet Transaction Value 2013-2018

TRAVEL ACCOMMODATION

Headlines

Trends

Prospects

Category Data

  • Table 34 Travel Accommodation Sales by Category: Value 2008-2013
  • Table 35 Travel Accommodation Online Sales: Internet Transaction Value 2008-2013
  • Table 36 Travel Accommodation Outlets by Category: Units 2008-2013
  • Table 37 Forecast Travel Accommodation Sales by Category: Value 2013-2018
  • Table 38 Forecast Travel Accommodation Online Sales: Internet Transaction Value 2013-2018
  • Table 39 Forecast Travel Accommodation Outlets by Category: Units 2013-2018

TRAVEL RETAIL

Headlines

Trends

Prospects

Category Data

  • Table 40 Travel Retail Sales: Value 2008-2013
  • Table 41 Travel Retail Online Sales: Internet Transaction Value 2008-2013
  • Table 42 Forecast Travel Retail Sales: Value 2013-2018
  • Table 43 Forecast Travel Retail Online Sales: Internet Transaction Value 2013-2018

Segmentation

This market research report includes the following:

  • Travel and Tourism
    • Car Rental
      • Car Rental by Category
        • Car Rental by Channel
          • Car Rental Online
            • Car Rental Offline
        • Health and Wellness Tourism
          • Tourism Flows Domestic
            • Domestic Tourism Travel By Purpose Of Visit
              • Domestic Business Tourism
                • Domestic Business Tourism By Air
                • Domestic Business Tourism By Land
                • Domestic Business Tourism By Rail
                • Domestic Business Tourism By Sea
              • Domestic Leisure Tourism
                • Domestic Leisure Tourism By Air
                • Domestic Leisure Tourism By Land
                • Domestic Leisure Tourism By Rail
                • Domestic Leisure Tourism By Sea
          • Tourism Flows Inbound
            • Arrivals
              • Arrivals from Canada
              • Arrivals from Trinidad and Tobago
              • Arrivals from United Kingdom
              • Arrivals from USA
              • Other Countries Of Origin
            • Arrivals by Mode of Transport
              • Air Arrivals
                • Land Arrivals
                  • Rail Arrivals
                    • Sea Arrivals
                    • Arrivals by Purpose of Visit
                      • Business Arrivals
                        • Leisure Arrivals
                      • Tourism Flows Outbound
                        • Departures By Country
                          • Departures to Jamaica
                          • Departures to St Vincent and the Grenadines
                          • Departures to USA
                          • Other Destinations
                        • Departures by Mode of Transport
                          • Air Departures
                            • Land Departures
                              • Rail Departures
                                • Sea Departures
                                • Departures By Purpose Of Visit
                                  • Business Departures
                                    • Leisure Departures
                                  • Tourism Receipts and Expenditure
                                    • Balance Of Payments
                                    • Balance Of Payments
                                      • Domestic Tourist Expenditure
                                        • Incoming Tourist Receipts
                                          • Incoming Tourist Receipts by Geography
                                            • Incoming Tourist Receipts - Canada
                                            • Incoming Tourist Receipts - Trinidad and Tobago
                                            • Incoming Tourist Receipts - United Kingdom
                                            • Incoming Tourist Receipts - USA
                                            • Incoming Tourist Receipts - Other Countries
                                        • Outgoing Tourist Expenditure
                                          • Outgoing Tourist Expenditure by Geography
                                            • Outgoing Tourist Expenditure - Jamaica
                                            • Outgoing Tourist Expenditure - St Vincent and the Grenadines
                                            • Outgoing Tourist Expenditure - USA
                                            • Outgoing Tourist Expenditure - Other Countries
                                      • Tourist Attractions
                                        • Tourist Attractions by Category
                                          • Tourist Attractions by Channel
                                            • Tourist Attractions Online
                                              • Tourist Attractions Offline
                                          • Transportation
                                            • Transportation by Category
                                              • Air
                                                • Air by Category
                                                  • Air by Channel
                                                    • Air Online
                                                      • Air Offline
                                                  • Other Transportation
                                                    • Other Transportation by Channel
                                                      • Other Transportation Online
                                                        • Other Transportation Offline
                                                  • Transportation by Channel
                                                    • Transportation Online
                                                      • Air Online
                                                      • Other Transportation Online
                                                    • Transportation Offline
                                                      • Air Offline
                                                      • Other Transportation Offline
                                                • Travel Accommodation
                                                  • Travel Accommodation by Category
                                                    • Hotels
                                                      • Hotels by Category
                                                        • Hotels by Channel
                                                          • Hotels Online
                                                            • Hotels Offline
                                                        • Other Travel Accommodation
                                                          • Other Travel Accommodation by Channel
                                                            • Other Travel Accommodation Online
                                                              • Other Travel Accommodation Offline
                                                        • Travel Accommodation by Channel
                                                          • Travel Accommodation Online
                                                            • Travel Accommodation Offline
                                                              • Hotels Offline
                                                              • Other Travel Accommodation Offline
                                                        • Travel Retail
                                                          • Travel Retail Sales by Category
                                                            • Travel Retail Sales by Channel
                                                              • Travel Retail Online Sales
                                                                • Travel Retail Offline Sales
                                                                • Travel Retail Sales by Corporate Business vs Leisure

                                                              Statistics Included

                                                              For each category and subcategory you will receive the following data in Excel format:

                                                              From Passport

                                                              • Market Sizes
                                                              • International Arrivals by Core City
                                                              • Outbound Departures by Length
                                                              • Regional Hotel Parameters

                                                              Market size details:

                                                              • Retail value retail selling price % growth
                                                              • Retail value retail selling price local currency, USD, EUR, GBP, CHF, JPY
                                                              • Retail value retail selling price per capita local currency, USD, EUR, GBP, CHF, JPY
                                                              • Sites/outlets
                                                              • Sites/outlets % growth
                                                              • Sites/outlets per capita
                                                              • Internet transaction value retail selling price % growth
                                                              • Internet transaction value retail selling price local currency, USD, EUR, GBP, CHF, JPY
                                                              • Internet transaction value retail selling price per capita local currency, USD, EUR, GBP, CHF, JPY
                                                              • Number of bed nights
                                                              • Number of bed nights % growth
                                                              • Number of bed nights per capita
                                                              • Number of trips
                                                              • Number of trips % growth
                                                              • Number of trips per capita
                                                              • Number of rooms
                                                              • Number of rooms % growth
                                                              • Number of rooms per capita
                                                              • Offline value retail selling price % growth
                                                              • Offline value retail selling price local currency, USD, EUR, GBP, CHF, JPY
                                                              • Offline value retail selling price per capita local currency, USD, EUR, GBP, CHF, JPY

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